Download - Tips to reach the tipping point
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The Tipping Point
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What is the Tipping Point?
That magic moment when an idea, trend or social behaviour crosses, tips and spreads like wildfire.
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Three Agents of Change
1. The Law of the Few
2. The Stickiness Factor
3. The Power of Context
These provide a direction for how to go about reaching a tipping point.
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The Law of the FewSuccess of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts:
• Connectors - Know many kinds of People and a lot of people – SOCIAL GLUE – SPREAD MESSAGE
• Mavens - They accumulate knowledge and have the social skills to start word-of-mouth epidemics. Unselfish and Not persuader - DATA BANKS – PROVIDE THE MESSAGE
• Salesmen - They persuade us - CHARISMATIC
Concentrate resources on connectors, mavens, and salesmen
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The Stickiness Factor
• How to make messages more contagious; how to reach as many people as possible with the idea/service/product.
• To make a message so memorable that it sticks in someone’s mind and compels them to act.
• The key to getting people to change their behaviour.• There is a simple way to package information that
under the right circumstances can make it irresistible. All you have to do is find it.
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The Power of Context
Small changes in context can be just as important in tipping epidemics.
We are exquisitely sensitive to change in context. If you want to bring about a fundamental change in
people’s behaviour, a change that would persist and serve as an example to others, you need to create a community around them, where their beliefs can be practiced, expressed and nurtured.
In order to create one contagious movement, you have to create many small movements first.