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TO BOLDLY GO…
FROM INFORMATION TO UNDERSTANDING
@stephenanderson#BigD12
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Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
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Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
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Anderson
Product
DesignStrategy aND
Stephen P.
Stephen P. Anderson
Consulting
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information
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How do we make sense of complex information?information
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USER EXPERIENCETHE EXPERIENCE ECONOMY
DESIGNING FOR EXPERIENCESBRAND EXPERIENCES
EXPERIENCE DESIGN STRATEGYCUSTOMER EXPERIENCE MANAGEMENT
EXPERIENTIAL MARKETING
WHAT CREATES A GREAT EXPERIENCE…?
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presentation layer
communications layer
perceptions
The ‘thing’ itself
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COMPANY SPACE
PERSONAL SPACE
presentation layer
communications layer
perceptions
The ‘thing’ itself
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EMOTIONALRATIONAL
COMPANY SPACE
PERSONAL SPACE
EMPHASIS ON BRAND BUILDING
EMPHASIS ON
DIRECT
MESSAGING
APPEALS TO
EMOTIONS
APPEALS TO REASON
presentation layer
communications layer
perceptions
The ‘thing’ itself
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http://www.poetpainter.com/thoughts/article/classifying-experiences
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http://www.poetpainter.com/
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http://www.poetpainter.com/
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Individual Deductible
Drowning in a Sea of Deductiblesamount of money that the insured must pay before any benefits from the health insurance policy can be used.
The Blue Sky of BenefitsFinally, something good!
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Pharmaceutical Deductible$250/pp ?
Family Deductible
Individual Deductible
Drowning in a Sea of Deductiblesamount of money that the insured must pay before any benefits from the health insurance policy can be used.
The Blue Sky of BenefitsFinally, something good!
Co-payments
The co-payment is a fixed amount that the insured is required to pay at the time of service. It is usually required for basic doctor visits and when purchasing prescription medications.
Office Visits
Co-insurance
This is usually a percentage amount that is the insured's responsibility. A common co-insurance split is 80/20. This means that the insurance company will pay 80% of the procedure and the insured is required to pay the other 20%.
Individual Deductible
Prescriptions
$10/ $35 / $45 Emergencies and Specialists
Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays
80/20
90/10
100%
$10/ $45 / $55
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(Buying a house)
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In addition to the down payment, you'll also have to pay closing costs -- miscellaneous fees charged by those involved with the home sale (such as your lender for processing the loan, the title company for handling the paperwork, a surveyor, local government offices for recording the deed, etc.). The amount varies, but could be, say, $6000 on a $130,000 house. The range is all over the map -- from 1 to 8% of the price of the home, though more typically 2-3%. These costs are significant -- especially after you've already had to come up with a lot of cash for the down payment.
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In addition to the down payment, you'll also have to pay closing costs -- miscellaneous fees charged by those involved with the home sale (such as your lender for processing the loan, the title company for handling the paperwork, a surveyor, local government offices for recording the deed, etc.). The amount varies, but could be, say, $6000 on a $130,000 house. The range is all over the map -- from 1 to 8% of the price of the home, though more typically 2-3%. These costs are significant -- especially after you've already had to come up with a lot of cash for the down payment.The range is all over the map -- from 1 to 8% of the price of the home
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BEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
ENLIGHTENMENT & UNDERSTANDING
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BEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
ENLIGHTENMENT & UNDERSTANDING
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BEWILDERMENT!(AND COMPLETE TRUST IN BROKER!)
ENLIGHTENMENT & UNDERSTANDING
SYNTHESIS
EVALUATION
ANALYSIS
APPLICATION
COMPREHENSION
KNOWLEDGE
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How do we make sense of complex information?information
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Information is cheap. Understanding is expensive.
–KARL FAST | “Interaction and the epistemic potential of digital libraries”
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Information is cheap. Understanding is expensive.
–KARL FAST | “Interaction and the epistemic potential of digital libraries”
Read this!http://www.springerlink.com/content/4755373gw24g00l8/?MUD=MP
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AN EXERCISE!
Q|LIST SOME THINGS YOU
(OR YOUR CUSTOMERS/CLIENTS)
FIND CONFUSING
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AN EXERCISE!
Q|LIST SOME THINGS YOU
(OR YOUR CUSTOMERS/CLIENTS)
FIND CONFUSING
•My AT&T phone bill• The world of artisan cheeses• IP addresses, domain names, hosting, email, URLs/URIs, etc.• Playing the “rewards points” game w/ Hotels, Airlines Credit Cards• Understanding international shipping options across carriers
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AN EXERCISE!
Q|LIST SOME THINGS YOU
(OR YOUR CUSTOMERS/CLIENTS)
FIND CONFUSING
•My AT&T phone bill• The world of artisan cheeses• IP addresses, domain names, hosting, email, URLs/URIs, etc.• Playing the “rewards points” game w/ Hotels, Airlines Credit Cards• Understanding international shipping options across carriers• YOUR TURN!
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Information is cheap. Understanding is expensive.
–KARL FAST
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Information is cheap. Understanding is expensive.
–KARL FAST
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
2 31
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
2 3
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1. “TEMPERANCE. Eat not to dullness; drink not to elevation.”2. “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.”3. “ORDER. Let all your things have their places; let each part of your business have its time.”4. “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.”5. “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.”6. “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.”7. “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”8. “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.”9. “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.”10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.”11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.”12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of
your own or another’s peace or reputation.”13. “HUMILITY. Imitate Jesus and Socrates.”
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20 hours of video uploaded to YouTube every minute
50 million tweets per day
72.9 products ordered on amazon per second
700 billion minutes spend on FaceBook each month
2.9 emails sent per second
28,000 MMS messages are sent every second
http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/
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20 hours of video uploaded to YouTube every minute
50 million tweets per day
72.9 products ordered on amazon per second
700 billion minutes spend on FaceBook each month
2.9 emails sent per second
28,000 MMS messages are sent every second
http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/
…cell phone companies record much of the metadata that travels with them, like location, identity of the receiver, amount of data transferred, and the cost of the transmission. The average user has 736 pieces of this personal data collected every day, and different service providers retain this information for anywhere between 12 and 60 months.
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http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
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http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
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http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
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http://www.slideshare.net/jmusser/j-musser-apishotnotgluecon2012
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Fish Oil Makes You SmarterHere is an example of pure self-experimentation. Tim lundeen gave himself a cognitive test of 100 simple math problems, every day for 130 days. On day 80, he started taking double his normal dose of DHA (from fish oil), and his time to complete the math problems decreased. See the chart to right.
http://quantifiedself.com/2011/01/results-of-the-buttermind-experiment/
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http://dougkanter.files.wordpress.com/2012/01/databetes7729blog.jpg
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http://www.ted.com/talks/lang/en/anders_ynnerman_visualizing_the_medical_data_explosion.html
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Between people and machines, over 2.5 quintillion* bytes of data are created daily.
*That’s 2,500,000,000,000,000,000!!
http://www.overloadstories.com/2012/05/bigdata/
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http://www.overloadstories.com/2012/05/bigdata/
CREDIT CARD PROCESSINGRED LIGHT CAMERAS
TOLLTAGSEMAIL
SMSUPLOADED PHOTOS & VIDEOS
TWEETS, FB UPDATESWEB PAGES/BLOG POSTS
ANALYTICSSEARCH QUERIES
CLIMATOLOGICAL INFORMATIONSTORING HUMAN GENOME
MORE SELF REPORTING DEVICESGOVERNMENT HEALTH DATA
ONLINE LEARNING AND STUDENT ASSESSMENTS
APISMORE DATA FROM HIGHER FIDELITY
TOOLSCENSUS DATA
Between people and machines, over 2.5 quintillion* bytes of data are created daily.
*That’s 2,500,000,000,000,000,000!!
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
2 3
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
3
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YOUR BRAIN
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WORKINGMEMORY YOUR BRAIN
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JUDGEMENTUNDERSTANDING
RELATIONSHIPS
WORKINGMEMORY YOUR BRAIN
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JUDGEMENTUNDERSTANDING
RELATIONSHIPS
WORKINGMEMORY YOUR BRAIN
Short-term memory is where the real work of sense-making takes place
Short-term memory has a limited amount space.
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Freeze (or regret)
“maximizing / satificer”
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Trust your gut.
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Trust your gut.
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Trust others.
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Trust authorities.
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Multitask (or try to!)
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Develop better filters.
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Develop better filters.It's not information
overload, it's filter failure
Clay Shirky
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Learn to cope.
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Unplug.
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Unplug.
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Unplug.
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Make sense of it all?
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Make sense of it all?
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All this begs the question:
“Why?”
For what purpose(s) are we collecting, organizing, and managing all this information?
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AN EXERCISE!COMPLETE THIS SENTENCE:
“AS HUMANS, WE COLLECT AND CONSUME
INFORMATION IN ORDER TO…”Q|
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AN EXERCISE!
do- with intent
...to better understand our interests, beliefs and the world around us
COMPLETE THIS SENTENCE:
“AS HUMANS, WE COLLECT AND CONSUME
INFORMATION IN ORDER TO…”Q|make sense of the world and our place in it
...to increase/deepen our understanding.
keep us learning and exploring our world
be better humans.
affect change in ourselves or our environment
teach, grow personally or record events
make sense of future information by comparison/integration
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AN EXERCISE!
do- with intent
...to better understand our interests, beliefs and the world around us
COMPLETE THIS SENTENCE:
“AS HUMANS, WE COLLECT AND CONSUME
INFORMATION IN ORDER TO…”Q|make sense of the world and our place in it
...to increase/deepen our understanding.
keep us learning and exploring our world
be better humans.
affect change in ourselves or our environment
teach, grow personally or record events
make sense of future information by comparison/integration
How are we doing at designing for these real human needs?
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
3
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
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create
read
update
delete
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Is there an easier way
to understand health
insurance plans?
?
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Pharmaceutical Deductible$250/pp ?
Family Deductible
Drowning in a Sea of Deductiblesamount of money that the insured must pay before any benefits from the health insurance policy can be used.
The Blue Sky of BenefitsFinally, something good!
Co-payments
The co-payment is a fixed amount that the insured is required to pay at the time of service. It is usually required for basic doctor visits and when purchasing prescription medications.
Office Visits
Co-insurance
This is usually a percentage amount that is the insured's responsibility. A common co-insurance split is 80/20. This means that the insurance company will pay 80% of the procedure and the insured is required to pay the other 20%.
Individual Deductible
Prescriptions
$10/ $35 / $45 Emergencies and Specialists
Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays
80/20
90/10
100%
$10/ $45 / $55
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Does this page help
me decide which
camera to buy?
?
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?Can you make it easier to spot
the patterns in the data?
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11/26
xx
12/9 1/26
Dark Knight
11/26
xx
12/9 1/26
11/26
xx
12/9 1/21
Bolt
BenjaminButton
x
x
x
Align by: Initial ReleaseDate
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Is this something a 5 year old could use?
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Does this help
me decide which
flight I should choose?
?
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Do these help me focus on what needs my attention?
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March 2010Overall, your performance improved. However, while you did better
(+21% increase!) following up on new opportunities, you didn’t have as many Wins this month (-14%) as in previous months
How does this compare?
Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & Paid
213 73 64 53 38 12
NOTE: ACES ARE HIGH!
Wow. This was 112% of your target. Good job!!
While 73 isn’t a bad number, at 32% it’s below last months average of 45%.
Text commenting on this performance
Text commenting on this performance
Text commenting on this performance
Text commenting on this performance
VIEW PIPELINE DETAILS FOR MARCH 2010
By the Numbers:
$21,304REVENUE THIS MONTH
$19,497AVG MONTHLY REVENUE
$116,927REVENUE YTD
17WINS THIS MONTH
19AVG WINS PER MONT
120WINS THIS YEAR
!"
82OUTBOUND
LEADS
137INBOUND
LEADS
Advertising (8)Cold Calling (4)
Something else (3)
MAIN SOURCE OF WINS:
TOP 3 OBJECTIONS:
WHY OPPORTUNITIES WENT DEAD:
Happy with current vendorPrice to high
Contract to restrictive
Happy with current vendorPrice to high
Contract to restrictive
Leads Contacted Contacts Qualified Interviews Proposals Written Sales Closed! Closed & Paid
1. John S.2. George B.3. José A.4. Yvonne R.5. Harold F.
1. John S.2. Yvonne R.3. George B.4. José A.5. Harold F.
1. Harold F. 2. John S.3. George B.4. José A.5. Yvonne R.
1. Yvonne R.2. Harold F. 3. John S.4. George B.5. José A.
1. George B.2. José A. 3. John S.4. Yvonne R.5. Harold F.
1. George B.2. John S.3. José A.4. Yvonne R.5. Harold F.
My Peers: Previous Months
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THERE’S SOMETHING MISSING FROM ALL OF THESE...
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INCLUDING PROCESSES, PROPORTIONS & CHANGES OVER TIME
THERE’S SOMETHING MISSING FROM ALL OF THESE...
RELATIONSHIPS!
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The initial stages of digital library development have concentrated on accumulating, organizing, managing, preserving, and facilitating access to information. The next stage in the evolution of digital libraries is transforming them from searchable repositories to knowledge environments.
–KARL FAST
information
knowledge environments
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The initial stages of digital library development have concentrated on accumulating, organizing, managing, preserving, and facilitating access to information. The next stage in the evolution of digital libraries is transforming them from searchable repositories to knowledge environments.
–KARL FAST
knowledge environments
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The initial stages of digital library development have concentrated on accumulating, organizing, managing, preserving, and facilitating access to information. The next stage in the evolution of digital libraries is transforming them from searchable repositories to knowledge environments.
–KARL FAST
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Information is cheap. Understanding is expensive.
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Information is cheap. Understanding is expensive.
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
2 31
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
2 3
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http://goodexperience.com/2011/12/at-last-a-good-infogr.php
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Why are infographics so useful for making sense of complex information?
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http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization.html
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“PRE-ATTENTIVE PROCESSING”
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“PRE-ATTENTIVE PROCESSING”
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Form:
Orientation
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Form:
Orientation Line Length
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Form:
Orientation Line Length Line Width
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Size
Form:
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Size Enclosure
Form:
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Size Enclosure Shape
Form:
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Curvature
Form:
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Curvature Proximity
Form:
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Curvature Proximity Proximity
Form:
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Hue
Color:
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Hue Intensity
Color:
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2-D Position
Spatial Position:
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Motion:
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
Short-term memory is where the real work of sense-making takes place
Short-term memory has a limited amount space.
JUDGEMENTUNDERSTANDING
RELATIONSHIPS
UNDERSTANDING
RELATIONSHIPS
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
Short-term memory is where the real work of sense-making takes place
Short-term memory has a limited amount space.
JUDGEMENTPRE-ATTENTIVE PROCESSINGUNDERSTANDING
RELATIONSHIPS
UNDERSTANDING
RELATIONSHIPS
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
Short-term memory is where the real work of sense-making takes place
Short-term memory has a limited amount space.
JUDGEMENTPRE-ATTENTIVE PROCESSINGUNDERSTANDING
RELATIONSHIPS
UNDERSTANDING
RELATIONSHIPS
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
Short-term memory is where the real work of sense-making takes place
Short-term memory has a limited amount space.
JUDGEMENTPRE-ATTENTIVE PROCESSINGUNDERSTANDING
RELATIONSHIPS
UNDERSTANDING
RELATIONSHIPS
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http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
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http://www.storytellingwithdata.com/2011/06/learning-from-bad-graphics.html
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http://worrydream.com/#!/SimulationAsAPracticalTool
A skateboarder holds on to the merry-go-round pictured to the right. The platform of the merry-go-round has a 7-foot radius and makes a complete turn every 6 seconds. The skateboarder lets go at the 2 o'clock position in the picture, at which time she is 30 feet from the padded wall. How long will it take the skateboarder to hit the wall?
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http://worrydream.com/#!/SimulationAsAPracticalTool
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http://worrydream.com/#!/SimulationAsAPracticalTool
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
2 3
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
3
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Navigating: moving from one location or piece of information to another (i.e., the feet and walking).
Conversing: conveying intended actions through language (i.e., the mouth and talking).
Manipulating: touching, grasping, or handling visually perceptible aspects (i.e., the hands and handling).
There are three basic interactions:
adapted from Karl Fast “Interaction and the epistemic potential of digital libraries”
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Thinking and doing.
Thinking through doing.
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Interactions allows for serendipity:
http://vimeo.com/36579366
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Interactions allows for serendipity:
http://vimeo.com/36579366
Watch this!
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Interaction is necessary for personalized understanding:
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Interaction discourages biased viewpoints:
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Interaction discourages biased viewpoints:
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Interaction discourages biased viewpoints:
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
3
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VISUAL-PERCEPTUAL PROCESSING
INTERACTIONS PATTERN RECOGNITION
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Why do we know these are all the letter A?
A A A AA A A
A AA AA
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http://imjustcreative.com/unevolvedbrands/
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http://imjustcreative.com/unevolvedbrands/
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http://imjustcreative.com/unevolvedbrands/
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http://imjustcreative.com/unevolvedbrands/
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http://imjustcreative.com/unevolvedbrands/
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“Message of Love from the Dolpins” (Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree that it depicts a man holding and kissing a woman from behind. What if I told you that the image in fact depicts a number of dolphins?In fact it depicts both - it’s all a matter of how your brain interprets it. Kids, who are “inexperienced” tend to see the dolphins. Grownups tend to see the loving couple, Some grownups can’t even see the dolphins if they try really hard.It’s all about what the brain expects and knows. If you know how to see a certain pattern, you’re more likely to see that pattern.
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
JUDGEMENTUNDERSTANDING
RELATIONSHIPS
UNDERSTANDING
RELATIONSHIPSPRE-ATTENTIVE PROCESSING
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
JUDGEMENTUNDERSTANDING
RELATIONSHIPS
SEMIOTICS
METAPHORS /SCHEMA
UNDERSTANDING
RELATIONSHIPSPRE-ATTENTIVE PROCESSING
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
JUDGEMENTUNDERSTANDING
RELATIONSHIPS
SEMIOTICS
METAPHORS /SCHEMA
UNDERSTANDING
RELATIONSHIPSPRE-ATTENTIVE PROCESSING
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SENSORY ORGANS SHORT-TERMMEMORY LONG-TERM MEMORY
HEARING
TASTE
SMELL
TOUCH
BALANCE
PAIN
TIME
TEMPERATURE
ANDMORE!
ABILITY TO REGISTER
HUNGER AND THIRST
SPATIAL (MAGNETIC)
ORIENTATION
JUDGEMENTUNDERSTANDING
RELATIONSHIPS
SEMIOTICS
METAPHORS /SCHEMA
UNDERSTANDING
RELATIONSHIPSPRE-ATTENTIVE PROCESSING
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Pharmaceutical Deductible$250/pp ?
Family Deductible
Drowning in a Sea of Deductiblesamount of money that the insured must pay before any benefits from the health insurance policy can be used.
The Blue Sky of BenefitsFinally, something good!
Co-payments
The co-payment is a fixed amount that the insured is required to pay at the time of service. It is usually required for basic doctor visits and when purchasing prescription medications.
Office Visits
Co-insurance
This is usually a percentage amount that is the insured's responsibility. A common co-insurance split is 80/20. This means that the insurance company will pay 80% of the procedure and the insured is required to pay the other 20%.
Individual Deductible
Prescriptions
$10/ $35 / $45 Emergencies and Specialists
Endocrinologist, oral surgery, broken wrist, chiropractor, x-rays
80/20
90/10
100%
$10/ $45 / $55
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My “A-Ha!” moment about pattern recognition
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
Bouba-Kiki Effect
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
What do all these have in common?
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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Aesthetic Associations
(shapes, colors, movement)
Conceptual Metaphor
Narratives & Stories
What do all these have in common?
Perceived Affordances
(shadows, reflections, etc.)
Semiotics/Iconography
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“Data to Ink Ratio”
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“Data to Ink Ratio”Understanding
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Information is cheap. Understanding is expensive.
–KARL FAST
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ABUNDANCE OF INFORMATION
LIMITED WAYS (BIOLOGICALLY)
TO RESPONDCRUD* TOOLS
VISUAL-PERCEPTUAL PROCESSING
INTERACTION PATTERN RECOGNITION
3 FORCES RELATED TO INFORMATION
3 CONSIDERATIONS RELATED TO UNDERSTANDING
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Why this is thrilling…
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Understanding what is already known, but hasn’t been shown
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http://mattmckeon.com/facebook-privacy/
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http://mattmckeon.com/facebook-privacy/
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http://mattmckeon.com/facebook-privacy/
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http://mattmckeon.com/facebook-privacy/
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http://mattmckeon.com/facebook-privacy/
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http://mattmckeon.com/facebook-privacy/
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Creating a shared platform for conversation
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http://www.slideshare.net/danroam/healthcare-napkins-all
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http://www.slideshare.net/danroam/healthcare-napkins-all
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http://www.slideshare.net/danroam/healthcare-napkins-all
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http://www.businessmodelgeneration.com/
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http://www.businessmodelgeneration.com/
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Exploring what is unknown
A single DNA sequencer can now generate in a day what it took 10 years to collect for the Human Genome Project.
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Exploring what is unknown
http://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
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Exploring what is unknown
http://datavisualization.ch/tools/pathline-connecting-designers-with-scientists/
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http://www.ted.com/talks/aaron_koblin.html