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Marketing Equals MembersVice President Public Relations Training
District 37
Toastmaster Leadership Institute East
Presented by: Sharon Dawson
Date: June 29, 2013
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TM’s Definition of VP PR Role
Protect and publicize the Toastmasters brand.
Promote the club to local media.Maintain a club website.Join a Toastmasters-moderated social
networking website.Produce and distribute a club newsletter
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At the Club Meeting
Ask for contributions to the newsletter and website
Promote events from other clubs, such as T3 S3 in August
Promote TLIs, District Conferences
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Flyers & Business Cards
Members can distribute at their workplace, church, etc
Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech
Pick Target AudienceNeighborhood Welcome Kits
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The Toastmaster Magazine
Post articles (with permission) to your club website or blog
Add label to front with your club website, Facebook, Meetup links
Leave at doctor's offices, coffee shops, gyms, break rooms at work
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Press Releases
Club events - anniversaries, contestsNew officersMembers earning levels (CC, ACB, DTM,
etc)Examples:
http://www.toastmasters.org/PRresources
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Club Newsletter
Help fill in the gaps that you don't have time for at meetings
Bios of new members, new officersRecognize non-Toastmaster
achievements (new baby, promotion, etc.) Distinguished Club Program progress
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Club Website
FreeToastHost.org 2.0Customize for your clubPictures of members & meetingsThree clubs in same city – which would
you attend?
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Facebook & Twitter
Be sure to setup as a FB Page, not a Person
Setup with a generic email address for clubPopulate with Testimonials from club
membersAdvertise themes for the meetings
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Facebook Example
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Meetup
Share costs with nearby clubs (if not same day/time)
Ask your members to signup and RSVP for meetings
Keep up to dateStrong, positive message
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LinkedIn Group
Networking opportunitiesShare knowledge to gain new membersMembers add Toastmaster club to their
profile page
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Other Ways to get the Word Out
Hold a SpeechcraftHold a Youth Leadership Program
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Public Relations Committee
Delegate – Extravagant titlesNewsletter EditorWebmasterCheck PR email address & do updates
when you're on vacation
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Google Your Club
Facebook, Twitter, Meetup shows up?Older websites out there with your Club's
name & old data?Is your club listing on
www.toastmasters.org accurate?
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First video is from a talking bird; from 2011
Last updated 2011
Old, no current listings on there
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Toastmasters Intn’l resources
Visual Branding page
www.toastmasters.org/vbp PR Corner
www.toastmasters.org/Members/PRCorner.aspxWebsite usage guidelines
www.toastmasters.org/Web_Use
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