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TOP 10 Improved Learning Questions
Chapters 19, 20, 22, 1, 2, 6 and 8
Valderas, Cristina KrastleJanuary 05, 2012
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TOP 10 Learning Questions forChapter 19
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal
SellingFarisha Joy C. Oblego
15 December 2011
http://farishajoyoblego.blogspot.com
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4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or
promotion.
A. Internet-specific ads and videosB. Display adsC. Search adsD. MircositesE. Interstitials
3
Question
http://farishajoyoblego.blogspot.com
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4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site.
A. Internet-specific ads and videosB. Display adsC. Search adsD. MircositesE. Interstitials
4
Improved Question
http://farishajoyoblego.blogspot.com
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5
Concept
Online Promotional Opportunities
http://farishajoyoblego.blogspot.com
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Online Promotional Opportunities
Businesses (small or big) are able to advertise their goods and services to reach out to different places or countries through different types of online tools.
6http://farishajoyoblego.blogspot.com
Concept Explanation
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4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or
promotion.
A. Internet-specific ads and videosB. Display adsC. Search adsD. MircositesE. Interstitials
7
Answer
http://farishajoyoblego.blogspot.com
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4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site.
A. Internet-specific ads and videosB. Display adsC. Search adsD. MircositesE. Interstitials
8
Improved Answer
http://farishajoyoblego.blogspot.com
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6. _______ is when marketers know too much about consumers and use this information to take unfair
advantage.
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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Question
http://farishajoyoblego.blogspot.com
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6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a
credit card or take out a magazine subscription.
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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Improved Question
http://farishajoyoblego.blogspot.com
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Public Issues in Direct Marketing
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Concept
http://farishajoyoblego.blogspot.com
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Public Issues in Direct Marketing
Irritation It includes annoying and offending customers.
Unfairness It includes taking unfair advantage of impulsive or less-
sophisticated buyers.
12http://farishajoyoblego.blogspot.com
Concept Explanation
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Public Issues in Direct Marketing
Deception includes “heat merchants” who design mailers and write
copy designed to mislead consumers.
Invasion of privacy Marketers may know too much about consumers and
use this information to take unfair advantage.
13http://farishajoyoblego.blogspot.com
Concept Explanation
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6. _______ is when marketers know too much about consumers and use this information to take unfair
advantage.
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
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Answer
http://farishajoyoblego.blogspot.com
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6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a
credit card or take out a magazine subscription.
A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above
15
Improved Answer
http://farishajoyoblego.blogspot.com
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TEN CONCEPTS ONKOTLER AND KELLER’S
Chapter 20: Introducing New Market offerings
Nepthalie D. Pasiliao
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2. Which does not cause the Market/Marketing failure?
A. No clear product differentiationB. Poor positioningC. Misunderstanding of customer needsD. Small size of the potential marketE. Late in the market
Question
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2. Which does not cause a New- Product failure?
A. Market / Marketing FailureB. Financial FailureC. Timing FailureD. Consumer FailureE. Organizational Failure
Improved Question
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Causes of New-Product failure
• Market/marketing failure• Financial failure• Timing failure• Technical failure• Organizational failure• Environmental failure
Concept
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The factors of Market/marketing failure
• A to D are the reason of Market/marketing failure.
• Late in the market is the reason of timing failure not Market/marketing failure.
• Reference: Text book P.611
Explanation of Concept
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2. Which does not cause the Market/Marketing failure?
A. No clear product differentiationB. Poor positioningC. Misunderstanding of customer needsD. Small size of the potential marketE. Late in the market
Answer
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2. Which does not cause a New- Product failure?
A. Market / Marketing FailureB. Financial FailureC. Timing FailureD. Consumer FailureE. Organizational Failure
Improved Answer
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TOP 10 Learning Questions forChapter 22
Managing a Holistic Marketing Organization for the Long Run
Boni RegisDecember 15, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungria
http://bonibeckregis.blogspot.com
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http://bonibeckregis.blogspot.com
3. Which of the following components measures the number of customers who buy from the
company?
A. Customer Selectivity
B. Customer Loyalty
C. Price Selectivity
D. Customer Penetration
E. Overall Market Share
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http://bonibeckregis.blogspot.com
3. Which of the following is not a component of market share analysis?
A. Customer Selectivity
B. Customer Loyalty
C. Price Selectivity
D. Customer Penetration
E. Customer Satisfaction
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http://bonibeckregis.blogspot.com
MARKET SHARE ANALYSIS
CUSTOMER PENETRATION – percentage of all customers who buy from the company
CUSTOMER LOYALTY – purchases from the company by its customers as a percentage of their total purchases from all suppliers of the same products
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MARKET SHARE ANALYSIS
http://bonibeckregis.blogspot.com
CUSTOMER SELECTIVITY – size of the average customer purchase from the company as a percentage of the size of the average customer purchase from an average company.
PRICE SELECTIVITY – average price charged by the company as a percentage of the average price charged by all companies
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http://bonibeckregis.blogspot.com
3. Which of the following components measures the number of customers who buy from the
company?
A. Customer Selectivity
B. Customer Loyalty
C. Price Selectivity
D.Customer Penetration
E. Overall Market Share
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http://bonibeckregis.blogspot.com
3. Which of the following is not a component of market share analysis?
A. Customer Selectivity
B. Customer Loyalty
C. Price Selectivity
D. Customer Penetration
E. Customer Satisfaction
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TOP 10 Learning Questions forChapter 1
Rex Sandoval
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2. ______ is the art and science of choosing target markets and getting, keeping, and growing
customers.a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above
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2. It takes place when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.
a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above
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Marketing Management
• Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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2. ______ is the art and science of choosing target markets and getting, keeping, and growing
customers.
a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above
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2. It takes place when at least one party to a potential exchange thinks about the
means of achieving desired responses from other parties.
a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above
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5. What type of marketing does a Human Resource Department execute
in company?a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
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5. It is the marketing role of Human Resource Department.
a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
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Internal Marketing is the task of hiring, training, and motivating able
employees who want to serve customers well
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5. The task of hiring, training, and motivating able employees who want
to serve customers wella. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
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5. It is the marketing role of Human Resource Department.
a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
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Chapter 2: Developing Marketing Strategies and Plans
10 Learning QuestionsBelinda Anne Tamayo
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______ is a tool for identifying ways to create more customer
value.
http://beltamayo.blogspot.com/
QUESTION 2
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Possible Answers:
a. Value Delivery Networkb. Value Chainc. Core Competenciesd. None of the above
http://beltamayo.blogspot.com/
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According to this model, a firm is a synthesis of activities performed to
design, produce, market, deliver, and support its product.
http://beltamayo.blogspot.com/
QUESTION 2
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Possible Answers:
a. Value Delivery Networkb. Value Chainc. Core Competenciesd. None of the above
http://beltamayo.blogspot.com/
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Concepts
http://beltamayo.blogspot.com/
a. Value Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.
b. Value Chain – Value chain is a tool for identifying ways to create more customer value
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c. Core Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:– It is not easy for competitors to imitate.– It can be leveraged widely to many products and markets.– It must contribute to the end consumer's experienced benefits.
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http://beltamayo.blogspot.com/
2. ______ is a tool for identifying ways to create more customer value.
a. Value Delivery Networkb. Value Chainc. Core Competenciesd. None of the above
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According to this model, a firm is a synthesis of activities performed to
design, produce, market, deliver, and support its product.
http://beltamayo.blogspot.com/
QUESTION 2
a. Value Delivery Networkb. Value Chainc. Core Competenciesd. None of the above
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TOP 10 Learning Questions forChapter 6
Analyzing Consumer Markets
Valderas, Cristina KrastleDecember 15, 2011
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7. Appliance warranty is an example of:
a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention
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7. Job security, salary and fringe benefits are example of:a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention
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Motivation
Freud’s Theory
Behavior is guided by
subconscious motivations.
Maslow’s Hierarchy of
Needs
Behavior is driven by
lowest, unmet need
Herzberg’s Tow-Factor Theory
Behavior is guided by
motivating and hygiene factors
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Herzberg’s Two-Factor Theory involved dissatisfiers (factors that cause dissatisfaction) and satisfiers (causes satisfaction). Without the dissatisfiers, it will not be enough to motivate satisfiers.
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7. Appliance warranty is an example of:
a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention
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7. Job security, salary and fringe benefits are example of:a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention
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TOP 10 Learning Questions forChapter 08: Identifying Market Segments and
Targets
Arvin YabutDecember 15, 2011
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4. What is the loyalty status of consumers who are loyal to two or three brands?
A. Shifting loyalsB. SwitchersC. Split loyalsD. Hard-core loyalsE. Major loyals
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4. It will help the company determine which brands are competitive on its own.
A. Shifting loyalsB. SwitchersC. Split loyalsD. Hard-core loyalsE. Major loyals
59
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Brand Loyalty
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Hard-core LoyalsSplit Loyals
Shifting LoyalsSwitchers
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Brand Loyalty
61
Hard-core Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty
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4. What is the loyalty status of consumers who are loyal to two or three brands?
A. Shifting loyalsB. SwitchersC. Split loyalsD. Hard-core loyalsE. Major loyals
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4. It will help the company determine which brands are competitive on its own.
A. Shifting loyalsB. SwitchersC. Split loyalsD. Hard-core loyalsE. Major loyals
63
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TOP 10 Improved Learning Questions
Chapters 19, 20, 22, 1, 2, 6 and 8
Valderas, Cristina KrastleJanuary 05, 2012