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Top 20 Healthcare Marketing Statistics
from 2015
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Video Marketing
Online videos are a critical step in the buying process for
healthcare decision makers:
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68% of healthcare buyers use videos to compare products
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68% of healthcare buyers use videos to compare products
63% of healthcare buyers use videos to see the product perform
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63% of healthcare buyers contact a vendor directly after viewing an online video
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63% of healthcare buyers contact a vendor directly after viewing an online video
3 of 5 healthcare buyers discuss videos with others
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63% of healthcare buyers request a proposal after watching an online video
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63% of healthcare buyers request a proposal after watching an online video
32% of healthcare buyers complete a contact form after watching an online video
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Mobile Search
Healthcare buyers use mobile devices to research projects and
vendors:
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50% of healthcare buyers use a mobile phone
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50% of healthcare buyers use a mobile phone
38% of healthcare buyers read product reviews
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27% of healthcare buyers use a tablet
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27% of healthcare buyers use a tablet
34% of healthcare buyers request product information
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30% of healthcare buyers read testimonials
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Online Search
Online Search is a key part of the buying process in the
healthcare industry:
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51% of hospital administrators research equipment and vendors online
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51% of hospital administrators research equipment and vendors online
94% of hospital administrators research product features
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90% of hospital administrators identify vendors
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90% of hospital administrators identify vendors
82% of hospital administrators compare products
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81% of hospital administrators contact a vendor directly after finding them on a search engine
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Healthcare Decision Makers
What’s driving healthcare decision makers?
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3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes
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3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes
Nearly Half of healthcare buyers make new purchases to lower costs
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43% of healthcare purchases are made within 6 months of starting the buying process
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43% of healthcare purchases are made within 6 months of starting the buying process
76% of healthcare purchases are made within 12 months
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