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Digital Marketing Trends
Industry Experts Expect In
2016
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“Death of WAP and 100% growth of mobile app.”
Tushar Bakaya, Marketing Analytics Head, AskMe
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“Video Marketing. This is happening now and will grow in good numbers in
2016.”
Karanam Srikanth, Digital Marketing Head, Spectraforce Technologies
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“Video content will surely rule the roost in the online marketing world.”
Vikrrant Bhola - Senior Manager Digital Marketing, Iffco Tokio General Insurance
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“Content Marketing, Mobile Marketing and more of data driven marketing.”
Afzal Khan - Regional Head Asia Pacific (Digital Marketing), StarOfService
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“2016 will see a bigger pie of media ad spends and a continued shift towards
mobile internet usage.”
Ajay Anand - Head of SEO &Digital Advertising, Times Internet Limited
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“Mobile marketing, mobile commerce, digitization of events & emergence of more
stronger data-driven marketing with lot of intelligence predictive analytics tools being
available.”
Soumyajit Dey - Digital Lead Cloud Performance Marketing, IBM
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“Content Marketing, Native Advertising and Intrusive Advertising”
Rahul Tripuraneni - COO and Co-Founder at Starobe.com
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“Mobile Marketing, Content Marketing and Performance Marketing”
Akshat Mathur, Digital Marketing Specialist/Expert
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“Personalization (Content and Context), Virtual reality and wearables / IOT”
Amit Duggal - AVP, Digital & Mobility at Omnicom Media Group
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“Content is King, Context will be God ”
Nilotpal Roy - Product Marketing Manager At Sokrati
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“Digital Media would be device agnostic but would still be platform
dependent”
Dr. Vikram Venkateswaran, Marketing Leader and Digital Evangelist
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“Video ads will start dominating”
Apurva Chamaria, Head Of Global Brand & Digital Marketing, HCL Tech
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“Importance of Building of Optin Audinence will increase.”
Shivkant Singh, Head Digital Marketing At Bajaj Capital Ltd.
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“We will see lot of improvement in personalized search, mobile and wearable devices
and IOT (internet of things).”
Jignesh Gohel, Founder & Marketing Head - OLBUZ
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“In 2016, I think businesses and marketers will be putting more effort on Marketing
Automation, Creating Meaningful and Useful Content, and Mobile Marketing.”
Malak Karajah, Digital Marketing Head, Laimoon.com
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“Convergence of communication, technology and media”
Shreya Shivangi, e-business Consultant, Caterpillar
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“Top trends for 2016 must be based on qualitative as well as quantitative
data.”
Nishant Choudhary, AVP, Marketing, Zoffio.com
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“Cross Channel Marketing will increase in demand (including demand for
skillful marketers)”
Muhammad Talha, Head of Digital Media, DalGroup
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“The trends we will see emerging in 2016 will be Video Ads and Video
Marketing”
Archana Dhankar, Digital Marketing Head, Dynasties
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“Increase in sales for smartphones compared to desktops.”
Prashant Kumar Pracheta, Head of Analytics, CarDekho
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“With the onslaught of messaging this seems to project, what will become increasingly
important is the relevance of the communication”
Paroma Sen, Head Marketing, NDTV Ethnic (IndianRoots.com)
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“Personally I am waiting to see some innovation around IoT, omni channel
retail and personalization at scale, in 2016. These are yet to take off in a big way
in India.”
Mohit Doda– Senior Manager, Digital Marketing, Reliance Trends
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“Social listening and derived intelligence will play a larger role in what we do.”
Sidharth Shukla, Head Digital Strategy And Social Media, Cheil India
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“Mobile, or to be more accurate, portable devices, will continue to see
exponential growth especially in the developing countries.”
Dikdyuti Sen, Head of Marketing, Delivery Hero Middle East
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“Video ads will start dominating.”
Bhaskar Anand, Digital Marketing Head, MavenClickZ Media Pvt Ltd.
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“Content will rule and change the digital marketing is done in 2016”
Braj Mohan Chaturvedi, Digital Evangelist
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“Content will be 'kinger’. ”
Ajay Jain, Author, Photographer, Journalist, Traveller
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“Marketers to embrace video content.”
Swati Bhargava, Co-Founder, CashKaro.com
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“Every business small or big will engage with Videos & eventually have their own production houses so they can
produce one better than the other.”
Avijit Arya, Chief Mogul at Internet Moguls
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“Rise in Customer Service on Social Media”
Deep Sherchan, CMO, Simplify360
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“Mobile will subjugate Desktop”
Swati Mehta, Enterprise Marketing Lead, Octane Marketing Pvt. Ltd.
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“Rise of the Mobile. Mobile: Installs are passé”
Himanshu Arora, Co-founder, Social Panga
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“2015 was more of a reach. 2016 will more be of an active e-commerce n
transacting users.”
Chirag Shah, Co-founder, Seventynine
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