APPAREL & ACCESSORIES RETAILERS ON FACEBOOK:US TOP 100 vs. EUROPEAN TOP 100
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How many fans do they have?
UNITED STATES
EUROPE
Average number of Facebook fans for TOP 100 pages
2,595,4121,521,139
NUMBER OF FANS
1,000,000+100,000 - 1,000,000
< 100,000
UNITED STATES EUROPE
Breakdown of Facebook pages in the TOP 100 list by fan count
4654
2347
300
Maximum and minimum number of fans in the TOP 100 list
NUMBER OF FANS
MAXMIN
UNITED STATES EUROPE
18,565,09514,916
36,624,057124,035
18,565,095
14,906,697
14,068,770
15,209,125
13,942,962
36,624,057
13,989,464
13,131,354
22,475,708
11,259,491
Which brands have most fans?Largest Facebook pages in each of the TOP 100 lists in terms of the fan count
United States Europe
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How engaged are their fans?
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ENGAGEMENT
LIKESCOMMENTS
SHARES
UNITED STATES EUROPE
Total engagement for TOP 100 Facebook pages in 2013
18.5M0.5M1.1M2.7 M
ENGAGEMENT
LIKESCOMMENTS
SHARES
UNITED STATES EUROPE
Average engagement per 1,000 fans
121.83.17.310.3
51.6M1.7M
UNITED STATES
EUROPE
Total average engagement (likes + comments + shares) per 1,000 fans
215.5132.2
198.76.5
Who’s got most engaged fans?
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935
872
808
878
802
1,536
1,002
899
1,003
762
United States Europe
Facebook pages with the highest engagement (likes + comments + shares) per 1,000 fans
What content do they publish?
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Type of status updates published by TOP 100 Facebook pages in 2013
United States Europe
Pictures)82%)
Links)9%)
Text)7%)
Other)2%)
Pictures)87%)
Other)1%)
Text)5%)
Links)7%)
When do they publish?
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Time of status updates publishing by TOP 100 Facebook pages in 2013
United States, PST Europe, BST
6AM$%$12PM$55%$
12PM$%$6PM$41%$
12AM$%$6AM$4%$
6AM$%$12PM$28%$
12PM$%$6PM$51%$
6PM$%$12AM$21%$
TOP 10 MOST ENGAGED PAGESUNITED STATES
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Brand Number of Fans Avg. Engagement per 100 Fans
Karmaloop 935,487 1,536
Barneys New York 417,538 1,003
Foot Locker 5,016,629 1,002
Men’s Wearhouse 343,084 899
Timberland 1,122,604 762
Maurices 1,154,251 737
Nordstrom 2,075,423 735
Chico’s 537,805 684
Saks Fifth Avenue 487,452 681
Sierra Trading Post 230,106 644
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Brand Number of Fans Avg. Engagement per 100 Fans
Long Tall Sally 14,920 936
Joe Browns 28,678 878
Sergio Rossi 190,741 872
Joules 142,515 808
Wallis 59,728 802
MANGO 5,820,213 593
Loewe 276,915 537
Massimo Dutti 396,610 514
Emilio Pucci 153,858 479
Stradivarius 1,256,085 464
TOP 10 MOST ENGAGED PAGESEUROPE
How we calculated
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• We compiled the list of top apparel and accessories retailers based on the US TOP 500 and EUROPE TOP 400 list from www.internetretailer.com
• In case a holding company was listed in either US TOP 500 and EUROPE TOP 400 we added all brands owned by the subject holding company
• We shortened the list to TOP 100 in the United States and Europe based on the number of Facebook fans as of June 7, 2013
• Using Facebook API we collected all status updates published by the respective Facebook pages since January 1, 2013 and until June 7, 2013
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