Topics on Digital TV Sets in Japan
September 5, 2003 September 5, 2003 Atsumi SUGIMOTOAtsumi SUGIMOTO
DiBEGDiBEG
SET2003 in Rio 2DiBEGDigital Broadcasting Experts Group
Contents
• Schedule of Digital Broadcasting in Japan• Volume of Shipments of Digital TV Sets and Set-Top-boxes• Ratios between Flat Panel Displays TV and CRT TV• Ratio of Flat Panel TV sets to TV sets of All Kinds• Co-existence of CRT, PDP, LCD • Comparison of Picture Quality between CRT and LCD • Color Reproduction• Comparison of Digital TV sets• Price down of TV sets (CRT Type)• New Material for Display• Recently announced DTTV products• Development of Cellular Phone with ISDB-T one-segment TV receiver.• Conclusions
SET2003 in Rio 3DiBEGDigital Broadcasting Experts Group
1996
Tokyo, Osaka, Nagoya
Satellite(BS)
Cable
TerrestrialPilot trial
2000 2005 2010Satellite
(CS)
The end of 2000
20031998~2003 2006
Others2011
Analog
Analog/Digital Fully digital
Target of end
Analog
2011
1996
End of Analog HDTV End of Analog SDTV
Schedule of Digital Broadcasting in Japan
SET2003 in Rio 4DiBEGDigital Broadcasting Experts Group
Volume of Shipments of Digital TV Sets and Set-Top-boxes--Sales Achievements and Projections--
0
1
2
3
4
5
6
7
8
9
10
2000 2001 2002 2003 2004 2005 2006 2007
0
2
4
6
8
10
12
14
16
18
20
Integrated TV Set Set-Top-Box Cumulative Total
The volume ofShipments (Millions)
Cumulative Total
(Millions)
Source: JEITA Electronics and Statistics Committee AV Forecast Working Group
As of July 31, 2003Total: 2,194KsetSet Top Box: 830ksetIntegrated TV (CRT): 1,096ksetIntegrated TV (Plasma) : 268kset
SET2003 in Rio 5DiBEGDigital Broadcasting Experts Group
Ratios between Flat Panel Displays TV and CRT TV
0
2
4
6
8
10
12
2001 2002 2003 2004 2005 2006 2007
PDP TV
LCD TV
CRT TV
Source: JEITA Electronics and Statistics Committee AV Forecast Working Group
SET2003 in Rio 6DiBEGDigital Broadcasting Experts Group
Ratios of Flat Panel TV sets to All Kinds of TV sets
05
1015202530354045
2001 2002 2003 2004 2005 2006 2007
World
Japan
USA
WesternEurope
Others
(%)
Source: JEITA Electronics and Statistics Committee AV Forecast Working Group
SET2003 in Rio 7DiBEGDigital Broadcasting Experts Group
Co-existence of CRT, PDP, LCD
600.1M
1M
2M
DisplayResolution
(Pixel)
Screen Size (inches)
0.3M
10 20 30 40 50
LCD
480p
720p
1080p
PDP
CRT
SET2003 in Rio 8DiBEGDigital Broadcasting Experts Group
Comparison of Picture Quality between CRT and LCD (1999)
012345
Geometrical Linearity
Cnvergence
Forcus
Gray-Scale Reproducitibility
Color Reproducitibility
Color TemperatureViewing Angle
Speed of Response
Resolution
Uniformity
Point Defect
CRT LCD Reference: “Flat Panel Display 1999”, Nikkei BP
SET2003 in Rio 9DiBEGDigital Broadcasting Experts Group
Comparison of Picture Quality between CRT and LCD (2003)
012345
Geometrical Linearity
Cnvergence
Forcus
Gray-Scale Reproducitibility
Color Reproducitibility
Color TemperatureViewing Angle
Speed of Response
Resolution
Uniformity
Point Defect
CRT LCD
SET2003 in Rio 10DiBEGDigital Broadcasting Experts Group
Color Reproduction
• Area of color reproduction of CRT is around 70% the area of NTSC standard.
• PDP has wider area of color reproduction than CRT.
• LCD can get same area of color reproduction with CRT by the sacrifice of the brightness.
X-Coordinate
Y-C
oordinate
PDP
CRTNTSC STD
CIE XY Chromaticity Diagram
SET2003 in Rio 11DiBEGDigital Broadcasting Experts Group
Comparison of Digital TV sets
NewestLCD TV set
NewestPDP TV set
NewestCRT TV set
122 $/inch85 $/inch48 $/inchPrice at Mass Sales Store
195w344w190wPower Consumption
Approx. 450cd/m2Approx. 100cd/m2Approx. 130cd/m2Brightness at full white
Approx. 450cd/m2Approx. 440cd/m2Approx. 450cd/m2Peak of brightness
1366×7681024 ×7681080iNo. of Pixel
82mm98mm596mmDepth of Display
26kg(20kg)
40.0kg(34.2kg)
73.2kg(73.2kg)
Weight of the system(Weight of the display)
△○◎Movie Display
37” 16:9 (1.2)
43” 16:9(1.6)
36” 16:9(1)
Screen Size(Area ratio)
As of July 15
SET2003 in Rio 12DiBEGDigital Broadcasting Experts Group
Price Down of TV Sets (CRT Type)
1988 89 90 91 92 93 94 95 96 97 98 99 2000 01 02 030
PRICE($) 4:3 TV set
16:9 TV set
Digital TV set
33”
27”
36”
28”
36”
28”
1K
2K
3K
4K
Analog
LSISoftwareSoftwareAnalog LSI
Software
Analog
LSI
Software
SET2003 in Rio 13DiBEGDigital Broadcasting Experts Group
New Material for Display
• OLED(Organic Light Emitting Diode) – Expected as next generation display– Self-luminous – Low power consumption– Wide-angle vision– High switching-speed– Possibility of low-price panel– Eastman Kodak and Sanyo developed 15” full-color OLED panel
last year.• FED(Field Emission Display)
– Basic principle is same with CRT– Economical advantages for display over 30”– Development of cold-cathode is one of key factors
SET2003 in Rio 14DiBEGDigital Broadcasting Experts Group
Toshiba Launched the Sale of New TV Sets
• Four tuners (ISDB-T, ISDB-S for BS, ISDB-S for CS110, Analog terrestrial ) are installed.
• Equips LAN terminal for interactive TV• Upgraded software can be installed by a customer .
April 21
Reference: http://www.toshiba.co.jp/about/press/2003_04/pr_j2101.htm
SET2003 in Rio 15DiBEGDigital Broadcasting Experts Group
Panasonic Launched the Sale of ISDB-T STB by Subscription
• Customers who have or will buy Panasonic TV set can buy it.• This STB is able to be connected to only Panasonic TV set.• For ISDB-T and ISDB-S• The list price is 380$.• Delivery start next December.
June 4
SET2003 in Rio 16DiBEGDigital Broadcasting Experts Group
Sharp Launched the Sales of New LCD TV Sets on July 9
• LC-37AD1 and LC-37AD2– 37” LCD display– For HDTV (1366×768 pix) – Separated tuner (NTSC analog, ISDB-S and
ISDB-T) • LC-30AD1 and LC-30AD2
– 30” LCD display– For HDTV (1280×768 pix) – Display is provided with tuner
• LC-22AA1– 22” LCD display– For wide TV (854×480 pix)
37AD130AD1
22AA1
LC-37AD2 and LC-30AD2 LC-37AD1 and LC-30AD1
Installed Video processing Board
ISDB-T tuner module
ISDB-S tuner module
SET2003 in Rio 17DiBEGDigital Broadcasting Experts Group
Sanyo Announced the sales of New TV Sets
• PDP(42”, 37”) and LCD (30”)• Four tuners (ISDB-T, ISDB-S
for BS, ISDB-S for CS110, Analog terrestrial ) are installed.
• Pixel– PDP 1024 ×1024– LCD 1280 ×768
• Sanyo will launch the sales on Oct. 1
Aug 6
http://www.sanyo.co.jp/koho/hypertext4/0308news-j/0806-2.html
SET2003 in Rio 18DiBEGDigital Broadcasting Experts Group
Sony announced ISDB-T STB
• For ISDB-T and ISDB-S (BS +CS110)• Though open-priced, the STB is likely to be sold for about 600$.• Sony will launch the delivery on October 21.
Aug 7
SET2003 in Rio 19DiBEGDigital Broadcasting Experts Group
Panasonic Launched the Sale of New TV Sets on Sep. 1
• Three types: TH-36D50 (36”), and TH-32D50(32”) and TH-28D50 (28”)
• Four tuners (ISDB-T, ISDB-S for BS, ISDB-S for CS110, Analog terrestrial ) are installed.
• Equips LAN terminal (10BASE-T) for Tnavi.
• Browser for Tnavi is installed.• EPG for all tuners is installed.
http://www.sanyo.co.jp/koho/hypertext4/0308news-j/0806-2.html
Aug 8
SET2003 in Rio 20DiBEGDigital Broadcasting Experts Group
• ISDB-T tuner are installed in 37”, 42”, 50”PDP TV and 32”, 26”, 22” LCD TV.
• Panasonic will launch the sales from Sep. to Oct.
Panasonic Announced the Sale of New PDP and LCD TV Sets
Aug 21
PDP TV
37 42 50
LCD TVTuner and MPEG-2 Decoder
SET2003 in Rio 21DiBEGDigital Broadcasting Experts Group
• ISDB-T tuner are installed in 37”, 42”, 50”PDP TV and 32”, 26”, 22” LCD TV.
• Hitachi will launch the sales on Sep 25.
Hitachi Announced the Sale of New PDP and LCD TV Sets
Aug 20
LCD
PDP
28 32
32 37 42
SET2003 in Rio 22DiBEGDigital Broadcasting Experts Group
• New models– PDP 61”, 50”, 42” 9models– LCD 42”, 37”, 32” 3models– CRT 28”, 32”, 28” 3models
• Sony will launch the sales of the digital TV sets next Oct. And next Nov.
Sony Announced the Sale of New Digital TV Sets
Aug 28
SET2003 in Rio 23DiBEGDigital Broadcasting Experts Group
Prototype of Cellular Phone with a ISDB-T one-segment receiver
• One-segment demodulator LSI announced last Oct. is installed in 3G cellular phone.
• Specifications;– UHF13~62ch– Multiplexing; MPEG-2 TS– Video coding; MPEG-4 simple profile * – Video resolution; SQVGA
4:3(160x120pix), 16:9(160x90), 15f/s– Audio coding; MPEG-2 AAC LC profile– Software for EPG and data broadcasting
is not installed yet.• NEC has a plan to demonstrate at
Telecom2003 next Oct.
* Video coding system for ISDB-T one-segment broadcasting has not been decided yet. NEC temporally used MPEG-4 SP for this demonstration.
July 10
SET2003 in Rio 24DiBEGDigital Broadcasting Experts Group
ISDB-T One Segment Front-End Module and Antenna
• Panasonic announced ISDB-T one-segment front-end module for cellular phone and PDA.
• RF tuner circuit and OFDM demodulator are installed in this module.
• Specifications;– Size; 20mm×28mm×2mm – VHF 7ch, UHF13~53ch– Length of the antenna; 50mm– Power Consumption; 200mW– Modulation; DQPSK and QPSK
and 16QAM• Product sample will be shipped
from this autumn.
Antenna Element
Antenna ControlModule
ISDB-T One segmentFront End Module
July 17
SET2003 in Rio 25DiBEGDigital Broadcasting Experts Group
• Sanyo announced one-segment receiver installed in cellular phone.
• Specifications;– Diversity reception – UHF13~53ch– Multiplexing; MPEG-2 TS– Video coding ; MPEG-4 Simple profile L1* , QVGA 15f/s– Audio coding; MPEG-2 AAC LC profile– Display; 176x200pix organic LE panel– Recordable on flash memory 128MB=30min – Weight; 150g– 960mAh lithium ion battery;
• 420hours stand-by mode or 90minuites TV reception
• Sanyo has a plan to demonstrate at CEATEC JAPN2003 next Oct.
Aug 8
* Video coding system for ISDB-T one-segment broadcasting has not been decided yet. Sanyo temporally used MPEG-4 SP for this demonstration.
Prototype of Cellular Phone with a ISDB-T one-segment receiver
SET2003 in Rio 26DiBEGDigital Broadcasting Experts Group
Conclusions
• The sales of Digital TV receivers reached two millions and will increase rapidly around 2006 in Japan.
• Ratio of Flat Panel Display in Japan is larger than its in othercountry.
• LCD is increasing in screen size. • Digital TV sets depreciates faster than analog TV set. • Development cost of digital TV set is much higher than analog
TV set.Cost for VLSI and software is major potion of the development cost.
• Developments of ISDB-T one-segment receiver were announced recently in Japan. Mobile TV will be launched in the beginning of 2006.