Download - Topindesport Digital Marketing Awards 2016
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BALDLYCOMMUNICATION
DESIGN
KNOWN FOR
AND
BALDLYCOMMUNICATION
DESIGN
KNOWN FOR
AND
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TIME OUT TEGEN PESTEN CLIENT: CENTRUM voor ETHIEK in de SPORT
CASE
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0 EURO MEDIABUDGET
1 HASHTAG
35.000.000 HITS
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BRIEFING
BEDENK JAARCAMPAGNE OM PROFESSIONELE SPORTORGANISATIES TE ENGAGEREN OM PESTEN ACTIEF AAN TE PAKKEN (ACTIEPLAN 6 PUNTEN)
MEDIABUDGET: 0 EURO
DOELPUBLIEK: PROFESSIONELE SPORTORGANISATIES
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STAP 1: SPORTWERELD KAART PROBLEEM AAN, PESTEN IS EEN ISSUE! NOG STEEDS STIEFMOEDERLIJK BEHANDELD => NON-CAMPAGNE, 0 ENGAGEMENT
ONZE AANPAK
ONS ANTWOORD: GEEFT HET EERST TOE! LANCERINGSCAMPAGNE GEEFT PROBLEEM TOE
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COJAK’S CONCEPT
CONCEPTS = COMMUNITY ENGAGEMENT HASHTAG PROOF
BALD
LY KNOWN FOR SMART COM
MUNICATION & DESI
GN
CONCEPTS ARE NOT ABOVE OR BELOW THEY ARE ONLINE NOW!
DOELSTELLING: COMMUNITY & PERS TRIGGEREN TV-JOURNAAL ALS TARGET!
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(S)TOP = TOPSPORT = TOPSPORTERS#TOPindesport
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#TOPindesport1 TIME OUT GEBAAR TEAST VLAANDEREN
> KANALEN: Instagram / Twitter
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#TOPindesport => trending #-tag
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#TOPindesport => TRENDING #TAG
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BEREIK GEPUBLICEERDE KRANTENARTIKELS: 1.546.000 LEZERS BEREIK ONLINE PUBLICATIES: 25.000.000 VIEWERS BEREIK RADIO UITZENDINGEN: 2.800.000 LUISTERAARS BEREIK TV UITZENDINGEN: 3.000.000 KIJKERS CIJFERS DOOR PR-BUREAU CATS COMMUNICATION (GO PRESS, …)
BEREIK TOPSPORTERS (TWITTER/INSTAGRAM): 1.200.000 FOLLOWERS
CIJFERS LANCERINGSBEREIK
MEDIABUDGET: 0 EURO
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TOP-KAART: 390 ORGANISATIES DOEN MEE
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JAARCAMPAGNE DOE MEE! www.topindesport.be
6 TOP-ACTIES1. Positief groepsklimaat 2. Aanspreekpunt & meldingsprocedure 3. Gedragscode
4. Gepast reageren 5. Thematraining 6. Bewustmaking
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RODE DUIVELS SLUITEN AF
“#TOUSENSEMBLE #TOPINDESPORT!”
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DOELGROEP ACTIE RODE DUIVELS
GROOT PUBLIEK ALS OPINION LEADER
=> SPORTORGANISATIES BEREIKEN OM MEE TE DOEN
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1. INSTAGRAM / TWITTER / SNAPCHAT
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2. ONLINE CLIP THE MAKING OF …THE MAKING OF …
“#TOUSENSEMBLE TIME OUT TEGEN PESTEN!”