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Lessons from a Year in Silicon Valley: Toward a More Innovative CurriculumLessons from a Year in Silicon Valley: Toward a More Innovative Curriculum
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism and Mass Communication
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
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Why learn to code?
Tweak code in a Content Management System
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Why learn to code?
Scrape data from a website
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Why learn to code?
Work with an Application Programming Interface (API)
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Why learn to code?
Work with an Application Programming Interface (API)
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Why learn to code?
Create an interactive chart
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Why learn to code?
Work on a collaborative team on an interactive project
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Why learn to code?
Work on a collaborative team on an interactive project
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Why learn to code?
Work on a collaborative team on an interactive project
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• HTML/CSS• JavaScript• Charting Exercise• Charting Tools
• Chart.js• HighCharts• D3
• Spreadsheets• Web Scraping• PHP/MySQL• News Apps with Web Frameworks• Website, tutorials, video, code repository
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Our concept of a journalist is changing
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Our concept of a journalist is changing
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Our concept of a journalist is changing
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Our concept of a journalist is changing
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How should curriculum change?
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Technology is Communication and Communication is Technology• All media now digital media
• Social and mobile
• This is what we do as communication educators and scholars
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It’s All About the Platform
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Data, Data, Data• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
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Innovation• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentation of data as a story
• Seek inspiration outside immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
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Innovation• Wearables• Virtual reality• Drones/sensors• Second-screen engagement
• Pay attention, encourage colleagues to as well
• Sharing economy
• Focus on the future
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21st Century Careers• Advanced technology/social/community roles in
media companies• Media roles in technology companies like Twitter,
Facebook or Google, but also local tech-focused companies
• Start-ups
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Elements of a new curriculum• Consider core/required courses• New course formats• Collaborations or partnerships• Create new courses• data and programming• mobile• social media/analytics• entrepreneurship
• Experience learning
• Digital concentration to augment existing majors• New major with flipped curriculum; focus on digital
with ability to concentrate in journalism, advertising or public relations
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Re-imagine the role of professor• Research in the area of media pedagogy• Commitment to continuous learning• Experience learning • The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer, Karp…
• Give them the skills and perspectives they need to lead, innovate and disrupt, not just work.
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• Research in the area of media pedagogy• Commitment to continuous learning• Experience learning • The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer, Karp…
• Give them the skills and perspectives they need to lead, innovate and disrupt, not just work.
Re-imagine the role of professor
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• Research in the area of media pedagogy• Commitment to continuous learning• Experience learning • The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer, Karp…
• Give them the skills and perspectives they need to lead, innovate and disrupt, not just work.
Re-imagine the role of professor
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• Research in the area of media pedagogy• Commitment to continuous learning• Experience learning • The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer, Karp…
• Give them the skills and perspectives they need to lead, innovate and disrupt, not just work.
Re-imagine the role of professor