Download - Town Hall Webinar
Town Hall Webinar
March 9, 2010
AGENDA
• Welcome
• Membership Report
• New Members
• Public Relations & Marketing Communications
• Sales, Tradeshows & Events
• HHA Total Brand Connectivity
• National Trust for Historic Preservation
• PHG Alliance Partners
• 2010 Annual Meeting of Members
HHA TOWN HALL HOSTS
• Thierry Roch Executive Director
• Tracey Simmons Director, Membership Services
• Michael DiRienzo Director, Sales
• Gina Galatro Manager, Marketing Communications
• Matthew Paul Manager, Reservations
MEMBERSHIP REPORT
• Hotel Count 219
• New Hotels +14
• Hotels on the HE Code: 44 (5+)
• Flagged Hotels: 30
• YOY Renewal Rate: 91.4%
• Pipeline: 20+
NEWEST MEMBERS
• The Battle House RenaissanceMobile, AL
• Capital HotelLittle Rock, AR (Dual Boutique)
• Cork Factory Hotel*Lancaster, PA
• The Claridge HotelMiami Beach, Florida
• The Columbia ClubIndianapolis, Indiana
• Hotel Brexton*Baltimore, Maryland
• Hotel St. FrancisSanta Fe, NM (Dual Summit)
• The Inn on Ferry StreetDetroit, MI
• The Martha Washington Hotel & SpaAbingdon, VA (Dual Boutique)
• The Mayo Hotel and ResidencesTulsa, OK (Dual Summit)
• Pine Needles Lodge & Golf ClubSouthern Pines, NC
• Pinehurst ResortVillage of Pinehurst, NC
• Stonepine EstateCarmel Valley, CA
• Woodlands InnMt.Pleasant, SC (Dual Boutique)
2010 NEW MEMBERS
Hotel BrextonBaltimore, MD
• 29 Guest Rooms• Queen Anne style brick mansion constructed in
1881• Located in the Mt. Vernon district, a National
Register Historic District• Served as a residential hotel until 1920 when it
was converted into apartments• Connection to British Royalty
2010 NEW MEMBERS
The Cork Factory HotelLancaster, PA
• 75 Guest Rooms
• Mixed use commercial complex; originally opened in 1865 as the Lancaster Cork Factory
• Property converted to Armstrong Cork Factory, subsequently Kerr Glass Factory and now, Cork Factory Hotel
• Historic Preservation Trust of Lancaster award winner
2010 NEW MEMBERS
The Cork Factory HotelLancaster, PA
2010 PUBLIC RELATIONS
• Public Relations & Marketing Calendar
• San Francisco Media Lunch– March 24, 2010
• New York City Media Event– April 28, 2010
• Upcoming Press Releases and Pitches
2010 MARKETING COMMUNCATIONS
• The Concierge• Upcoming iMails • 2010 Employee Rate Program• Keep Your Guest Program (in development)
– Hotel specific loyalty program using iMail– Drives business from repeat guests
• Historic Name Exchange (in development) – Contribute customer names, market to other
similar customers in exchange– PHG handles logistics and distribution
2010 SALES, TRADESHOWS & EVENTS
Sales Events
– San Francisco* – January 19th(*In cooperation with The Cramer Collection)
– New York – April 28th
– Washington, DC – September 9th
– Chicago – Date TBD
2010 SALES,TRADESHOWS & EVENTS
Tradeshows
– ASAE Springtime – May 27th – Washington, DC
– NBTA – August 8-11 – Houston
– Affordable Meetings – Sept 8-9 – Washington, DC
– Luxury Travel Expo – December 7-10 – Las Vegas
– Holiday Showcase – December 14th – Chicago
2010 SALES, TRADESHOWS & EVENTS
HHA Member Portal Tradeshows & Events Online Registration
2010 SALES, TRADESHOWS & EVENTS
Group Sales Representation
• HHA National Sales Office –Washington, DC
• The Hyland Group–Washington, DC
–Chicago
• The Cramer Collection–Santa Rosa, CA
2010 SALES, TRADESHOWS & EVENTS
HHA Member Portal - Sales Section
HHA TOTAL RESERVATIONS SOLUTION
• Total Branded Connectivity- a seamless solution for reservation management.
• A single portal connects all reservations channelsoGDS oVoice Call Centers oHotel’s WebsiteoPreferred Brand WebsitesoOnline Travel Agents
• Manage all electronic distribution in one place
• Comprehensive, on-demand, self-paced training
TOTAL BRANDED CONNECTIVITY
HHA Key Systems & Benefits • SynXis CRS
• Training & Learning
• Interfaces
• Internet Booking Engine
• Channel Connect
• GDS Advertising
• E-Marketing Suite
Increased hotel level control
Comprehensive, on-demand
1-way, 2-way+
State of the Art Features
Merchant Model: Opaque & Channel Management
Preferential Pricing on GDS Media
Internet Marketing Solutions
PRODUCTIVITY SOLUTIONS
National Trust for Historic Preservation
• This Place Matters
• Dozen Distinctive Destinations
• National Trust Member Rate vs. Employee Rates
• Preservation Magazine
• Gozaic
PHG ALLIANCE PARTNERS
VOLUME PURCHASING POWER
• Negotiating power of more than 150,000 rooms• Value-added benefits for member hotels • Major savings on products and services that
hotels need • 30 Alliance Partners
2010 ANNUAL MEETING
The GreenbrierWhite Sulphur Springs, WV
November 16-19, 2010
Questions?
Thank you for supporting
Historic Hotels of America!