Download - Traditional restaurant by ashutosh
BUSINESS PLAN
Food ParadiseForget the trend, feel the tradition….
Submitted by : Ashutosh Gautam
Parthasarathi Aabid
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Introduction “Food Paradise” is a Indian themed restaurant
that will be located in the WANNA BUY Mall of the LPU Campus. The restaurant will focus on Indian cuisine, comfortable atmosphere, background music and traditional Indian hospitality, and provide Indian traditional food of different states.
Purpose 1. For start-up After analysing various factors we
identified a perfect opportunity to earn profit by doing this business.
2. For location LPU Mall is located in centre of the campus.
So, it is easy to access for the customers. And no other competitor is in nearby.
Vision We see our self to be a much bigger .
For that we want to expend in future.
We will open our branches in :- DeepNagar (jalandhar cantt) Rama Mandi (jalandhar cantt) Model Town (Jalandhar city) before 2020.
Mission • The mission will be to exceed the customers’
expectations in every sense by providing ambiance for every sensory perception. The atmosphere and food will please the customers hearing, taste, smell, touch and sight, and provide an exciting creative environment. The employees will be trained with exceptional customer service and will be empowered to make decisions based on the business philosophies .
Strategy
BUSINESSWhat business processes must we excel at?
• Develop new products• Understand customer
segments• Reduce cycle time• Provide rapid response• Cross sell the product
line
STRATEGY
FINANCIALHow should we appear to our stakeholders?
• Broaden revenue max• Improve operating
efficiency• Improve enterprise
financial health CUSTOMERHow should we appear to our customers?
• Service excellence
• Trusted business partner
LEARNING & GROWTHHow can we sustain our ability to change and improve?
• Hire Key Technical talent
• Implement cross training
• Align personal goals
BUSINESS EXCELLENCE MODEL
process Customer Satisfaction
Leadership
Policy & Strategy
Impact of SocietyResources
People SatisfactionPeople Management
Business Result
SWOT Analysis
Strength Weakness Opportunity Threat
StrengthsWe will provide tasty and hygienic food
in a clean and neat dining room with washing and toilet facility.
We will be providing variety of products at a same place.
With a reasonable rate & quantity
Weaknesses We have limited funds available
None of the member is having experience related to this field.
Some of the Customers have to come further to get to your restaurant.
Space for low profit margin
Lack of Ambiance
Opportunities No. of targeted customers are
increasing every year.
Market is growing fastly
Learn from the market to increase our efficiency in terms to sale and services.
Threats Competitors are providing somewhat similar
kinds of product.
Government mandates (restaurant operation, food safety, and worker protection at the federal level and health, sanitation, safety, fire at the local level)
Rising operating costs
Building/maintaining sales volume
04/07/2023
Market Summary The people present in LPU are Faculty and
students and they are mostly aristocrat who
are willing to pay enough for good food.
The no. of students in LPU is more than
30000*
People present here are educated so they
know the value to healthy diet and they like
to spend more for quality product.
Target audience
The target audience for our restaurant will be faculties, students (specially day scholars) and other employees working in campus.
Legal issues Shops and Establishment license – from
state governmentHealth / Trade License from MunicipalityEating house license from
police commissionerNOC from fire departmentEnvironment clearance from local
governmentAuthorization from LPU
Marketing Mix
Products*Punjabi Thali Guajarati ThaliBengali ThaliMarathi ThaliRajasthani ThaliTraditional SnacksTraditional Drinks etc. NOTE : All thali Contains atleast 8-9 items
Price Price range(in rupees) :
Rs.100 (Normal thali )
Rs.130 (Special thali )
Rs.160 (Shahi thali )
Rs.30-50 (Traditional drinks)
Rs.100-500 (Traditional sweets)
Rs.30-100 (Traditional snacks)
PlaceThe location of our restaurant will be 6th
floor LPU mall.This location will be easily accessible
for the students faculty members and other staff.
So at this location we will be having maximum opportunity to get more and more customers.
Promotion
We will be using different modes to publicise our restaurant : through Y TV through pamphlets through hoardings through UMS
PeopleAshutosh, Gautam, Aabid,
Parthasarathi are the partners investing equal capital and sharing profits equally.
5 employees will be appointed 2 Chefs 3 Waiters
CapitalTotal capital required is 6,00,000
all the partners will be investing 1,50,000 each
we will be sharing profits equally
Special services
• Happy hours 10% discount (1pm-2pm)• Lucky customers (every weekend)• Special discount for regular customers.• Membership card for regular
customers.• Exciting gifts and coupons during
festive seasons
Operations
Hire the right chef who would not jump ship easily.
Design the ambience appropriate for the audience
Hire the right staff and focus on customer service to the core – for menial jobs you could sites like babajob.com
Get suppliers for raw materials and utensils.Get insured - Public Liability, Product
Liability, Fire Policy, Building & Asset.
STP Process
SEGMENTATION
TARGETING
POSITIONING
SEGMENTATION
Every business need to segment the target customers from the population. So we have segmented the market in different categories Taste and preferences, Culture Nationality.
TARGETING
After segmenting the market we have to select the segment which will be our target. So, our mainly targeted customers will be Indian Students, Faculties.
POSITIONING Positioning your product is the
toughest part of starting up a business because a wrong decision can finish your whole business . So for that we will be positioning our products tasty, healthy & innovative . We want to serve our customers the best deal to earn their loyalty.
Human Resource Planning
Man Power
Chef : 2 (Initially)
Waiters : 3 (Initially)
Sweeper : 1
Partners : 4
Security Guard : 1
Owner/Manager(Ashutosh)
Operation(Aabid)
Chefs Waiters SweeperSecurity Guard
HR(Partha)
Marketing(Gautam)
Finance(Partha)
Cashier
Organisational Structure
job Analysis A Job Analysis is a detailed look at a particular
job or job classification. It is a process that identifies the tasks performed on the job and knowledge, skills, abilities, and personal characteristics needed to perform those tasks .
Job analysis results in the identification and documentation of the essential functions of a job.
Once conducted, a job analysis can provide data for a multitude of human resources activities surrounding a given job classification,
including the following:
Classification and pay Recruitment and Selection Training and Development Performance appraisal Disability or return‐to‐work accommodation Human resource/workforce planning
Job analyses are conducted to obtain accurate, current, and reliable information about jobs in order to make better employment and management decisions, to save money, to increase productivity, and to comply with federal and state laws where adverse impact is found related to prohibited discriminatory factors.
Job analysis, as the foundation of selection procedures, provides employers with a means to make sound, cost‐effective employment decisions.
Selection procedures based on a thorough job analysis are designed to identify the best- qualified candidates for a job.
Job title Chefs Waiter Sweepers CashierSecurity Guard
Duties
To cook the dishes as per the order and
present in a well manner.
To receive order from the
customer, serve food
and give them bill
To keep clean the floor and
furniture's and the
environment
To make bill and collect
cash from the customers.
To check the bills while
customers will be leaving.
Salary 8000 3000 2000 none 2500
Report to whom
Head of operation dept.
(Aabid)
Head of operation
dept.(Aabid)
Head of operation
dept.(Aabid)
Head of finance dept.
(Partha)
Head of Operation
dept. (Aabid)
JOB DESCRIPTION
Job title Chefs Waiters Sweepers Cashier
Qualification 12th 10th Not required B.com
Experience Min.-5 Years 1-2 years Not required Not required
Skills
Technical skills, knowledge about the equipments, innovative mind, effective and efficient.
Technical skills, communication skills, behavioral skills.
Some technical skills.
Technical skills, Knowledge of the working field.
JOB SPECIFICATION
Recruitment
Internal recruitment for Chef from the trusted people. But before appointing, certain test should be taken to
check the level of skill they have. Cooking test. Reaction in different situation. Innovation in presentation. Resources management skill, etc.
For Chef
Waiters and Sweepers will be appointed by the internal recruitment, on the reference of Ashutosh (Manager/Owner)
For Waiter and Sweeper
The cashier will be all the members
(Gautam, Partha, Aabid).
All the members will be working as a
cashier in rotation.
None of the Cashier will get Salary.
For Cashier
Performance Evaluation
The performance will be evaluated from the following : Feedback of customers.Personal observation.Efficient and Effectiveness. Increase in no. of customers.
Employee Retention For employee retention we will be
providing the following : Increment in their salary. Bonus on special occasions. Helping in their personal issues. Other facilities i.e. mobile allowance,
transportation allowance (if required)
Employees Review
Last day of every month will be for the suggestions and problem solving sessions of employees.
Here employees can tell about the problems they are facing in their working environment and what will be the possible solution for those problems.
Employee Rejection
Rejection process will be taken into consideration on the basis of following : Previous performance. Dedication towards work. Customers complaints. Behaviour towards colleagues. Interaction with customers
OPERATION MANAGEMENT
InputsThe inputs for our restaurant will be :
Raw vegetables. Grocery Items
Rice Pulses Cooking Oil flour etc.
We will be purchasing vegetables from “ Sabji Mandi ” (Jalandhar cantt).
Grocery items will be bought from
“ BEST PRICE ” (Jalandhar, NH-1).
Process
Processing the raw material as per order
Preparing the food
Serve the food
Output
Customer is served as per his demands
Providing innovative products to customers.
Inventory managementMainly three types of inventories would
be maintained. Raw materials Finished goods Work in progress.
The inventory should be used on the basis of FIFO(First In First Out) because the inventory which we will be using are perishable in nature.
Thank you