Transcript
![Page 1: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC](https://reader035.vdocument.in/reader035/viewer/2022062704/555a791dd8b42abb628b463e/html5/thumbnails/1.jpg)
Digital Media:Why, When, What
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There’s no longer a choice.
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But why?
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To bringadded valueto your membership.
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So, when?
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Right now.
The toolsare yours
to use.
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Now, what?
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Create +Engage +Listen +Build +
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Create + content and platforms that
bring value to your members
and others.
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Engage + in the conversations about your industry, issue or policy concern.
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Listen + to the conversation and
then position your concern.
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Build + new relationships with people inclined to care about what you do.
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![Page 17: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC](https://reader035.vdocument.in/reader035/viewer/2022062704/555a791dd8b42abb628b463e/html5/thumbnails/17.jpg)
Create +Engage +Listen +Build +
![Page 18: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC](https://reader035.vdocument.in/reader035/viewer/2022062704/555a791dd8b42abb628b463e/html5/thumbnails/18.jpg)
= value to your membership.
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So it’s not if, but when.