Download - Training Seminar Presentation
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Identification & Processing
Victoria Campoamor, Identification & Processing Director
31st March 2008
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Agenda
•Who are we?•What do we do?•What are our main challenges?•How do we overcome them?
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Who are we?
PROCESSING TEAMS
Victoria Campoamor(Dist. Ops, Director)
Chris Mcquaid(Foreign, Live)
Vernon Johnson(New Media, PEL)
Steve Webb(Broadcasting)
Keith Wilson(Data Quality)
Danny O’Brien(Live and MSA)
Andy Hale(Processing &
PEL)
John Payne(processing)
Steve Burrows(processing)
David O’Flaherty(Processing)
Jane Lowles(MCPS &
Processing)
Ryan Donovan (Distribution
Revenue Manager)
Christine Jeffreys
(Distribution analyst)
Alyson Williams(Broadcasting
Account Analyst)
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What do we do?
CopyrightData Management
Licensees Members
Distribution Operations
Licensing
Distribution Accounting
Foreign Societies
Dist. Revenue Management
revenue Data Works registrations
Revenue Data on usage Data on works
Distribution information
Members Foreign Societies
Data & £ Data & £
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Data
Distribution Operations
Data load
Automatch
Manual Match
Othertasks
Distribution & Mgt informati
on
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ChallengesUsages Processed Over The Last 3 Years
56,4M
35,8M
19,6M
2005 2006 2007
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Broadcasting53,536
17,61117,659
563
467
707
0
10,000
20,000
30,000
40,000
50,000
60,000
2005 2006 20070
100
200
300
400
500
600
700
800
No. of Days Processed
No. of Broadcasters Processed
204% increase
in days
processed
51% increase
in the no. of
stations
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60%
65%
71%
2005 2006 2007
The solution: focus on value
71% of broadcasting
revenue now over
census data
% of revenue paid over census
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New media: the long tail
tracks
stre
ams/
dow
nloa
ds
4% of tracks accumulate80% of uses
72% oftracks accumulate only
4% of uses
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Previous Organisation
Director
AV Manager Radio Manager Overseas Manager Live Manager
AV Team Radio Team Overseas Team Live team
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Current Organisation
Director
AV Manager Radio Manager Overseas Manager Live Manager
Processing team
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Benefits•Flexibility•Economies of scale•Staff savings
135 129106
2005 2006 2007
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Challenges
•Lack of Domain Specialists•Solution: “pass to specialist” and
virtual network of experts
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Solution:virtual network of
expertsjazz
folk
Dance & DJ
AV
Classical
PRS Repertoire System
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Critical success factors
TARGETS!
•Productivity: 120 – 140 cases pp/pd
•Quality: 95% accuracy
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Challenges•Productivity
MonitoringEnforcing
•QualityEstablishing sampleMonitoring
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Solutions•Monitoring: team scorecards
TotalWeek 1 2 3 4 7 8 9 11 12 13 14 15 16
no no no no no no no no no noForecast 9,165 7,995 7,410 4,225 5,265 5,785 8,775 9,165 6,825 7,605 9,165 9,815 9,815 113,490
Reforecast 9,273 8,433 6,566 3,741 5,950 5,762 9,876 9,672 9,203 8,406 8,766 4,492 3,908 107,363
Actual 12,095 11,224 9,356 5,594 6,294 7,153 16,093 13,808 11,421 13,198 12,553 9,221 5,751 151,786
TotalWeek 1 2 3 4 7 8 9 11 12 13 14 15 16
Weekly 71 73 52 42 62 60 76 77 73 68 68 35 55 891
Actual 50 53 44 33 37 51 74 60 60 58 50 35 46 704
70% 72% 85% 78% 60% 85% 97% 78% 82% 85% 74% 100% 83%
Number of Man Days Where Staff Are Hitting the Cases Target per Week
D081 - Team 3 Score card
Productivity
Cases Processed - Reforecast Against Actual Man Days
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Solutions•Rewards for exceeding target
Incentive scheme: if quality is met, cases over target paid at £x
•Consequences for not meeting targetPersonal Improvement Plans: with clear targets
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Increase in Productivity
020406080
100120140160180200
Apr-0
6
Jun-0
6
Aug-06
Oct-06
Dec-06
Feb-0
7
Apr-0
7
Jun-0
7
Aug-07
Oct-07
Dec-07
Ave
rage
Pro
duct
ivity
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Solutions•Monitoring quality:
Data quality teamData quality strategy:
- focus on value- focus on high risk areas
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Data quality strategy
•Small team - 5 staff •Check a combination of ‘highest
value’ works and ‘known problem’ areas
•Check 68% of total value•Additional Ad hoc & pre-dist checks
for ‘high profile’ works•Team also responsible for training
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Staff qualifying for the Incentive
Scheme54
52
3734
0
10
20
30
40
50
60
Apr Jul Oct Dec
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Data
Other tasks•Classification of classical programmes•Cue-sheet requests
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SUISACD ROM
AVICheck
Today2,000 requests sent
22,000 requests received
Supply paper Q/S
Request (email)
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GDDN AVI
Check
Request AIR
Informlog
TomorrowCSF: exchange of
numbers
transform?
Supply paper Q/S
or AVR
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Data
Distribution time!• working to deadlines: information passed on to D&M system• Distribution revenue management• KPIs
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PRS distribution cycle
Q1 Q2 Q3 Q4
July October
December
April
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Processing Plan
• Link to full plan
Day Date T1 T2 T3 RW PEL AM PM AM PM AM PM T1 T2 T3 RW
Mon 26-Nov 2,210 2,080 1,885 0 65 AV - Sep 3,141 2,456 2,726 0Tue 27-Nov 2,210 2,080 1,885 0 65 3,546 4,642 3,245 0Wed 28-Nov 2,210 1,950 1,885 0 65 3,134 3,314 3,196 0Thu 29-Nov 2,080 1,820 1,755 0 65 2,175 2,043 1,480 36Fri 30-Nov 2,080 1,820 1,755 0 65 JOL - OCT 1,676 1,561 1,448 0Sat 01-Dec 10,790 9,750 9,165 0 325 13,672 14,016 12,095 36Sun 02-DecMon 03-Dec 2,210 2,080 1,885 0 325 Foreign 1,809 2,404 3,036 1,912Tue 04-Dec 1,560 1,300 1,105 2,720 325 1,710 1,213 1,967 3,984Wed 05-Dec 1,820 1,560 1,495 1,440 325 BBC Radio - Oct 1,713 1,731 2,049 760Thu 06-Dec 2,080 1,950 1,755 0 325 2,095 1,715 2,476 7Fri 07-Dec 2,080 1,820 1,755 0 325 1,775 1,687 1,696 5Sat 08-Dec 9,750 8,710 7,995 4,160 9,102 8,750 11,224 6,668
Team 2 Team 3 Actual CasesPlanned productivity Team 1
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In summary:•ETL tools to deal with variety of
formats•Matching tools to cope with volumes•Learnt match•Workflow system to manage workload•Roll up across domain: a work is a work
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•Targets on productivity and quality
•Incentive scheme, PIPs•Virtual network of specialists•Good management KPIs and
revenue controls
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Thank you!