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50+ CONSULTA N TS, M AR KE TI NG RESE AR C H EXPER TS, PSYCHOLO GIS TS AN D D ATA SCIENTI S TS - NEW YORK, NY | BOSTO N, M A | WESTPO R T, CT | LEXINGTO N, M A | CHIC AGO, IL
We are Isobar Marketing Intelligence — a Practice area of Isobar, a first-
in-class global digital marketing agency; we are recognized for our
segmentation and emotional testing approaches; we operate as a
full-service marketing consulting and research firm.
Authors of seven books on marketing,
including The Science of Why,
Decoding Human Motivation and
Transforming Marketing Strategy
An industry leader in emotional testing
approaches, offering several proprietary
products – including MindSight® – for
rapid and easily deployed testing
You can find us at most key industry
events including Advertising Week,
TMRE, Marketers Brand Summit, Path
to Purchase and more
INDUSTRY LEADERSHIP CORE COMPETENCIES KEY CLIENTS
Segmentation and
TargetingBrand and Positioning
Journey MappingCommunications
Development
Product and Pricing
StrategyWhite Space Exploration
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Gartner’s Magic Quadrant
evaluated Isobar as a market
leader of global digital marketing
agencies 2015, 16, 17 with the
strongest score for Completeness
of Vision.
Leader in The Forrester Wave: Digital
Experience Service Providers, Q4
2015 with the highest score of
all vendors for our current offering.
RECENT RECOGNITION
400+ Awards
19 Agency of
the Year titles
currently held
Digital Network
of the Year
2011, 12, 14, 15, 16
Campaign Asia
ACCOLADES
KEY CLIENTS
StrategyWe develop strategies to
transform businesses
CampaignsWe create, measure and optimize
digitally-focused campaigns
ExperiencesWe design experiences that are
both easy to use and a joy to use
PlatformsWe design and build flexible
and scalable technology solutions
ProductsWe invent digital products that generate
new revenue streams
6,000 employees in over 85 offices around the globe.
F U L L - S E R V I C E G L O B A L D I G I T A L M A R K E T I N G A G E N C Y
We conceive, design and build experiences for the world’s largest organizations.
INNOVATION
Innovation partnership with
MIT MEDIA LAB
Accelerators in North/South
America, Europe and Asia
Full-service digital agency and part of the
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Introducing
The Power of Emotion
at Your Fingertips, Literally.The Direct version of our award-winning
MindSight® technology gives you the speed
necessary to make decisions quickly and win in
this “fast fail” world of marketing
Fast and inexpensive - 10x faster at less than 20% of the cost
Simple step-by-step administrator experience
Customizable elements such as audience, demographics and questions
Flexibility of running as a stand-alone study or
being part of a broader initiative
Validation in applied-neuroscience approach and
metrics
Norm-based results using the MindSight®
normative database
*From the User Experience Honeycomb by Peter Morville, 2004
USER EXPERIENCE HONEYCOMB
Usable
Useful
Desirable
AccessibleFindable
Credible
Valuable
VALENCE
MEASURING MULTI -MODAL EMOTIONAL EXPERIENCES IN VR
EEG
HR
Facial EMG
AROUSAL
MEANING
ATTENTION
Eye Tracking
GSR
NEXT STEPS:
• Bringing VR/AR testing to scale
• Building a dashboard reporting tool for ease of insights
Marketing
Intelligence
Contact:
www.isobarmarketingintelligence.com
Jeremy Pincus, Ph.D.
Director, Research & Strategy
617.449.4440