Transcript
Page 1: Transmedia Activism_SilverDocs presentation

Transmedia Activism

Transmedia Ac-vism

Lina Srivastava

SilverDocs/TFI Transmedia Lab

June 2011

Page 2: Transmedia Activism_SilverDocs presentation

Transmedia

Transmedia Ac-vism

technique of extending a core storyacross multiple platforms and formatsthrough

coordination strategyintegration designimmersion content

Page 3: Transmedia Activism_SilverDocs presentation

Transmedia ActivismFramework for strategy to

create social impactraise awarenessinfluence perception

through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media

Transmedia Ac-vism

Page 4: Transmedia Activism_SilverDocs presentation

Using Transmedia to Create Impact

Issue Awareness Engagement Action Change

Transmedia Ac-vism

Ac#onable Content

Story Universe

Page 5: Transmedia Activism_SilverDocs presentation

Why is This Important?

Transmedia Ac-vism

“By collectivizing ownership of narrative, transmedia breaks down the “us” and “them”:

It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge.”

--David Jammy

Page 6: Transmedia Activism_SilverDocs presentation

Why is This Important?

Transmedia Ac-vism

EngagementParticipationActionStrategy, Coordination, Integration

Entry PointsStory BuildingDiverse PerspectiveImmersion

Page 7: Transmedia Activism_SilverDocs presentation

Transmedia Ac-vism

Page 8: Transmedia Activism_SilverDocs presentation

Transmedia Activism: Some Examples

Transmedia Activism

BreakthroughHalf the SkyCollapsusNational Parks of Canada

Others’ Work:

Page 9: Transmedia Activism_SilverDocs presentation

Transmedia Activism

Transmedia Activism: Some ExamplesOur Work:

Page 10: Transmedia Activism_SilverDocs presentation

Who Is Dayani Cristal?Transmedia Ac-vism

Page 11: Transmedia Activism_SilverDocs presentation

The End of Atrocity

Transmedia Ac-vism

http://www.youtube.com/watch?v=7NgHEL1EMMo

3 GenerationsCreating a transmedia activist organization:

Page 12: Transmedia Activism_SilverDocs presentation

I’m a Victim, Not a Criminal...

Transmedia Ac-vism

http://www.youtube.com/watch?v=CbiXdohJ5H8

3 Generations

Page 13: Transmedia Activism_SilverDocs presentation

What’s next in transmedia?

Transmedia + designTransmedia + business modelsTransmedia = economic generatorTransmedia create shared ownership // local ownership

∴Transmedia in emerging markets

Transmedia Ac-vism

Page 14: Transmedia Activism_SilverDocs presentation

About Me

Lina Srivastava (@lksriv)

http://linasrivastava.comhttp://transmedia-activism.com [email protected]

Transmedia Ac-vism


Top Related