transmedia

on mice tourism.

-new forms of Communication: storytelling applied to immersive

located experiences-­‐  .

montecarlo - @imastranger  20 Fòrum de Turisme de Reunions

de Catalunya - 2016, March, 17th-

today’s objective is...

learn about the opportunities transmedia location-based

storytelling brings to brand communication

on mice tourism  

who am I

(from where I stand)  

how did we come to this?  

digital society  

from impact

to relationship  

from offer to demand  

transmedia win-win society

 

Storytelling

connected brains  

stories build worlds  

empathic listening  

return of the

personal experience  

time-expanded

experience  

multi-level immersion  

multipath

stories  

geo-located storytelling  

live the brand  

customer-prescriptor  

tell me a fact and I’ll learn.

tell me a truth and I’ll believe. but tell me a story

and it will live in my heart

forever

www.montecarlo-storytelling.com

@Imastranger