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Travel content personalization on
mobile with Artificial Intelligence
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What is Artificial Intelligence?
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Computer systems able to perform
tasks normally requiring human
intelligence
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GENERAL AI Knows how to discuss philosophy
while making your dinner.
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APPLIED AI Knows it must break at a red light;
can only do so if it doesn’t rain.
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How to create AI?
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Preconditions for AI
DATA
PROCESSING
POWER
ALGORITHMS
/ METHODS
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Why is it taking off now?
Massive increases in data storage
and processing capacity
Vast improvements in what data can
be gathered (especially via mobile)
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Images of the environment
Distance travelled & speed of
travel
Lat/Lon Position
Distance to objects around it
3D mapping of environment
Example: Data for a Driverless Car
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What you watch
How often you watch it
When you watch and for how
long
What you save for watching later
What do you rate
What type of content you watch
On which device you watch
Where you watch
Example: Data for Netflix
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Example: Data for Travel
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Example: Data for Travel
The % of Vegans amongst your customers?
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Example: Data for Travel
The % of Budget Travelers amongst your
customers?
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Example: Data for Travel
How many trips your customers are doing every
year and where?
(not just by using your services)
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Location Knowledge
is Power!
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Visiting a vegan restaurant and not changing
location for at least 30 minutes
Visiting a hostel and not changing
location overnight
Location changes out of the boundaries of
hometown
Location changes along certain routes &
with certain speed
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How does AI build on that?
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AUTOMATION
NEW PATTERNS
ADAPT ACTIONS
SEAMLESSLY
NO OR LITTLE HUMAN
INTERVENTION
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Voice
Activated
Assistants
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News Feed
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AI Applications in Travel
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Recommendation and
Personalization
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Source: McKinsey&Company: “How retailers can keep up with consumers”
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Three Applications for AI in Travel
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Customer
Service
Bots
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Personal
Trip
Assistants
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Content
Recommenders
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Learnings and what can
travel companies do
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Data is the key to your future AI
initiatives
Personalization is becoming a
must have
You need to start defining your
AI strategy now
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Thank you!
Contact:
Tymon Wiedemair
Co-Founder & CEO
Email: [email protected]
Benedikt Glatzl
Head of Product
Email: [email protected]
Ulmon GmbH
www.ulmon.com
Facebook: www.facebook.com/ulmon
Twitter: @ulmon
Vienna, AUSTRIA