ExamplesEmail Marketing

Travel Clients

Airline Brand Example

Objectives:• Build the member database • 18+ years only • Travelling for leisure of business out of Sydney• Survey participations are defined as outline influences using

social media to communicate, share and influence peers

Outcomes:• Airway saw a 36% increase in member numbers on average• Client is rebooking budgets for another calendar year.

Tourism Company Example

OPEN RATE

45%

CLICK THROUGH RATE

54%DEVICE RATIO

74%Desktop

DELIVERY RATE

Were delivered in the first 4 days of the send

BOOKING INCREASED

163%Based on the success of

the 1st

send

Objectives:• Target travel enthusiasts, excluding those who live in Tasmania.

• Increase bookings as a direct result of producing higher open rates and click through rates

Outcomes:

Thank you!

iCumulus Pty Ltd

Level 9, 131 York Street,

Sydney NSW 2000

Ph: 02 9285 0904

M: 04 0196 7782

www.icumulus.com.au