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Vol15
December2009
Fo
cuson
Th
eendu
se
r
a 2010 Pirelli Calendar courtesy of Pirelli
Demand for added-value service heightens
One-on-One with Continentals Dieter Horni
Goodyear launches revolutionary truck tyre technologies
Falken relaunched in SA
Bandag SA celebrates ve years
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ditor LianaShaw
Technical onsultant WrayShaw
eproduction DianevanNoort
Printing TYPO
ColourPrintingSpecialists
istribution PrestigeBulkMailers
Advertising LianaShaw
Contentsne-on-newithContinentalMD,DieterHorni........................................................ 3
Focus on the nd serDemandoraddedvalueserviceheightensaseconomicpressuresintensiy.......................................................... 9
ManuacturingGoodyearlaunchesrevolutionarytrucktyretechnologiesinSA........... 14AlgoraxwinsNACAAward.................................................................... 16
Focus on xcellence AwardsBridgestoneSAwinsFocusonExcellenceBestTyreAwardMaxiprestwinsBestTyreServiceProvider......................................... 17
etreading
BandagSouthernAricacelebrates5years........................................... 19ompetitionWinaPirelliCalendar2010!.................................................................. 23
Industry ewsFalkenDistributionawardedtoStamordTyres..................................... 27TubestonesecuresexclusivityoNankang............................................ 29
istrubutionTigerWheel&TyreisSouthAricasTopTyreRetailer.......................... 31
Talking tyresFuturetyretechnologyBye-byetotheblackstu?............................ 33
ealer profleAemaleorcetobereckonedwith...................................................... 37
onti ornerHelpingpeoplehelpthemselves............................................................ 40
i-Q Ten yearsHi-QCelebrates10SuccessulYears.................................................... 42
Tyrexpo Arica 2010ImperialLogisticsandTomFarmerjoinspeakersatTyrexpoArica2010TyreIndustryConerence................................. 45
World newsTyrecompaniesclaimnoF1interest..................................................... 46BandagnowullyintegratedintoBridgestoneinUK........................... 46Goodyearblimpfyinghigh................................................................... 46GoodyearapprovesaviationtyretestcentreinSA............................... 46
China(Guangro)IntRubberTire&AutoAccessoryExhibitionexpectsrecordnumberoexhibitorsandvisitors................. 46
ompetition, ubscription, Website ........................................ 48
Anotefromtheeditor2009 is almost behind us and I thinkits safe to say were all looking
forward to the New Year ahead,
after what has been an extremely
challenging year of trading. Although
signs of recovery are evident, the
recession is far from over - the effects
are still being felt internationally and
domestically.
The transport sector has not been
exempt rom its share o challenges,
sonow,morethanever,themessage
isoneocuttingcostsandreducingoverheads.Andhereiswherethetyre
industry can play a monumental role in assisting its customers toachieve
thesegoals.Sohowwellarewedoing?Tondtheanswerstothisquestion
turntopage9.Oureaturestoryquotesanumberoinfuentialplayersontheir
thoughtsandviewsonthesubject.
Thisissuealsohighlightsanumberonewdevelopmentsinthemarketsuch
as the recent launch o Goodyears new generation truck tyres eaturing
revolutionarynewtechnologyintheormoDuraSealandtherebyintroducingtothecommercialtyresector,therst-evercommercialtyrewiththeability
torepairitsel!ColinMileman,our residentcolumnist,explorestheDuraSeal
technologyurtherinhislatestinstalmentoTalkingTyresonpage33where
heoershisviewsonthis,andotherinnovationsintheindustry.Bridgestone
anditsdistributionpartner,Maxiprest,alsocomeunderthespotlightwiththeir
recentwinsatthe2009FocusonExcellenceAwardsyoucanreadallabout
theseaccoladesonpage17.
Itsalsobeenabusytimeorsomeothelocalagentsoimportedproducts
withTubestonesrecentacquisitionotheNankangbrandandStamordTyres
securementothedistributionotheFalkenbrandinSouthArica.Botho
thesereputablebrandswillnowbeavailabletothelocaldealertradeasworthysupplementstotheirexistingproductportolios.
Finally,thecompetitionprizeyouveallbeenwaitingorPirelliSAisgiving
awaya2010PirelliCalendartooneluckyreadersodontorgettogetthose
entriesin!
Iyouretravellingonourroadsthisestiveseasonremembertodrivesaelyand
tocheckthosetyrepressuresbeoresettingoonyourjourney!Hereswishing
youarestultimewithriendsandamily!Farewelltillwemeetagainnextyear.
EDITOR
I n t r o d u c t i o n 1
Publishers SkyPublicationscc
POBox702
Douglasdale,2165
Tel: (011)6580011
Fax: (011)6580010
Cell: 0828516777
E-mail: [email protected]
Website: www.satreads.co.za
FrontCover:CourtesyImperialLogistics
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O n e - o n - O n e 3
T TI MAOne-on-OnewithContinentalTyreSAMD,
DieterHorni
DieterHornistartedhiscareeratContinentalasatraineeinmarketing,
ollowingthecompletionohisuniversitystudiesatJustusLiebigUniversity
in Germany, with a degree as Graduate Economist, gaining valuable
experienceinthecourseohiscareeronbothdealershipandsaleslevels,
includingexperienceinretreading.BeorecomingtoSAheheadupthe
companysentireTruckDivisionorGermany,AustriaandSwitzerland.
Hisappointmentcomesataortuitoustime,atapointwheretheContinental
brandisabouttotakecentrestagecourtesyoitssponsorshipothe2010
FIFAWorldCup,tobeheldinSouthArica.AndaccordingtoHorni,thereareotherdevelopmentsaoot,unrelatedtothesoccerthatcouldcontribute
towardspropellingthelocaltyreproducertothenumberonespota
positionhebelievesthebrandrichlydeserves!Overcoeeatapopular
Sandtonhotel,withanimpressivecommandotheEnglishlanguagegiven
hisGermanheritage,heexplainedhowhehopedtomakeadierence.
Dieter, virtually your entire career was spent in Europe. What prompted
you to accept a position in a foreign market, ve years away from
retirement?
IbelievemyascinationwithSouthAricainparticular,beganduringmy
schoolcareer,inthe1960s,whenIwasrstaskedbymyGeography
teacherto compilean assignmentonSouthAricantownships.Suceit
tosay,assistanceromtheSouthAricanEmbassyorthistaskhasyetto
materialise(chuckles),butinthecourseomyresearch,Idevelopedan
interestorthispartotheworld.
AtervisitingPEwithmyamilywedecidedtoembracethischallenge.
Onaproessionallevel,theopportunitiesandchallengesthisnewassignment
wouldentailwereequallyappealing.HavingenjoyedastrongOEpresence
andbrandimageormanyyearsinthiscountry,CTSAhadbeenearmarked
orcapitalinvestmentbywayoplantcapabilityandnewtechnologytoboostcurrentcapacityorthelocalproductiononewpassengerandtruckproducts
allowhichweplantointroducetothemarketduringthecourseonextyear.
Im particularly pleased to hear of the impending release of new truck
tyre products?
Overthepastsevenyears,weveinvestedtothesumoR350millioninthe
modernising,upgrading,R&DandproductionacilitiesothePortElizabeth
actorysoastogearuportheproductiononotonlythenewtrucktyrerange,
butalsotoimprovetheenvironmentalriendlinessoourproductsandplant
andtoensureweareoperatingwithstateotheartmachinery.
Overthenexttwoyears,weplantoinvestaurtherR100millionintheplant,
AnewerahasheraldedinorContinentalTyreSAandallatthe
hands o a new man at the helm. A devout Conti Man, as he
likestodescribehimsel,DieterHornihasspent31yearsinthe
tyrebusiness,26othemexclusivelydedicatedtotheGerman
manuacturinggiant,ContinentalAG.Havingspentthegreaterpart
ohisworkingcareerimmersedinallaspectsothetyrebusiness,
hisrstandmostlikelylastoverseasassignment,willndhim
takingoverromClaudioBoezioasMDotheSouthAricanarm
oContinentalsglobaloperation.
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thelong-termaimbeingorustomanuacturelocallyandcompetitively,to
successullymeetthedemandothereplacementandOEmarkets.
Wealsoneedtoensuretheseproductsarewellreceivedandthattheysellor
anappropriatepriceinthelocalmarket.ApremiumbrandsuchasContinental
mustbemarketedandsoldresponsiblyinthemarket,inkeepingwiththequalityimageandreputationthebrandhasestablishedglobally.Wearenot
abouttostartcompetingwiththecheapestothecheapest.
Thechallengenowisorustosuccessullyrelaythismessagetoourdistribution
partners,toinstilnewoundcondenceandprideinourbrand,andtospur
themontoachievinggrowthandprotabilitytothebenetobothparties
noeasyeatwhenyouconsiderthatCTSAdoesntowndistributionchannels
in thiscountry,but relies on loyalty partnerships and key
accountsoritssurvival.
Would you say the ContiPartner Programme could
benet from the addition of more truck tyre oriented
dealers? It seems to me that a large number of CPs is
reluctant to dabble in this market segment?
While I can understand their reluctance to diversiy into
the truck tyremarket or a number ovalid reasons such
ascapital/peopleinvestment,creditrisksandsoon,parto
beingan entrepreneurand thisiswhatourContiPartners
undoubtedlyareisbeingpreparedtotakecalculatedrisks
anddevelopingonesmoneycollectionskills.Theseconcerns
arelegitimate.ThetrucktyremarketinSouthAricaisanimportantoneandwe
needtobeproactiveinsecuringourrightulshareothissegment.So what strategies are in place for the continuance and enhancement of
the ContiPartner concept?
TheContiPartner stores, now146 strong across SouthArica,remain our
primarydistributionpartners,withaliateddealersstandingtobenetroman
associationwithCTSAbywayosignage,marketing,advertisingandaboveall,
accessibilitytoaworld-classproduct.
During the course o next year,we will be outlining our strategy or the
ContiPartner loyaltyprogramme,with newinitiatives andsystemsplanned,
alongsidearepositioningotheContinentalbrandthroughtheFIFAWorldCup
tournament,aswellasindependentlyoit.
TheContiPartnerprogrammecanonlygrowandfourishwithcompletebuy-
inromtheindependentdealerswhorecognisetheneedornewbusiness
modelsandwayso streamliningtheirbusinessesromIT-basedsolutions
anduptodatecomputersystems,toregularaudits.
Themajorityhasheededtheclearcalltomovewiththetimes,inkeepingwith
currentmarketdynamicsanddemographics,butimplementationwilllikely
requireagreatdealoeortandnegotiationonbothsides,andmayeven
seesomealiationsdrawingtoanend.However,ithisiswhatisrequiredto
preservethelongevityotheContiPartnerbrand,thenwerepreparedorit.
You spoke of key distribution accounts I assume by these, you mean
the likes of Tiger Wheel & Tyre, Malas and Kwik-Fit? How would you
respond to allegations that these groups are meted out preferential
treatment by CTSA, sometimes at the expense of the ContiPartners?
AlthoughImarelativenewcomertothismarket,Imawarethatthisperceptionexists.IwillbeginbysayingthatstrengtheningtheContiPartnerprogramme
remainsintegraltostrengtheningourownbrandpositioninthemarketandas
such,ourCPscanrelyonusorassistanceasandwhentheyseet.AsIsaid
earlier,weintendhoningourattentiononourprimarydistributionchannelin
lightoa2008marketsurveywhichshowedacleardiscrepancybetweenthe
ContinentalandtheContiPartnerbrands.
OnthesubjectoTigerWheel&Tyre,bearinmindthatthestructuresand
operationalsystemsbywhichtheirstoresabide,makeor
ease o management. We negotiate exclusively at head
ocelevelonly,whothendisseminateandcommunicatethe
inormation throughouttheircompany-ownedbranches.In
contrast,whenitcomestotheCPconcept,wearerequired
totakeintoaccounttheindividualneedsandrequirements
o each independentoperator, each owhich run their
businessesvery dierently to thecompany-owned stores,
suchasTigerWheel&Tyre.
AnotherreasonwhyCTSAmaybeperceivedasavouring
TigerWheel&Tyreisthisretailerscommitmenttomaintaining
responsiblepricingoourbrandinthemarketplace,astrategy
whichisclearlyinlinewithours.TheydonotprostitutetheContinentalbrand,
butrather,positionitasthepremiumbranditis,despiteeconomicpressures
andsticompetitionromcheapertyres.
Yes, but what of accusations that TWT stores are advertising Continental
products for considerably less than what your own CPs can sell them for?
TWTsalesmenaretrainedtosellupromtheentryleveltyrestoultrahigh
perormancetyresandperhapsournewrimstoo.Theyselllittimeandthe
protonamoreexpensivehighperormancetyreplusanewrimtakesupthe
samelittimewhiletheprotissomuchmore.
So, in other words youre suggesting that its not so much a case of what
CTSA is perceived to be doing wrong, but more a case of what groups
like TWT are doing right?
Exactly!
That said,our associationwith other key accounts such as those already
mentionedwillnevertakeprecedenceoverourownimmediatechainoloyal
dealersandthisissomethingIwouldreiterate.Yes,theCPcomesrst,but
Imsurethattheyllagreewithmethatitmakesgoodbusinesssensetonotput
allyoureggsinonebasket,henceourrelationshipswithotherindependent
keycustomers.
What effect has the global recession had on the operation, particularly in
light of OE performance?
4 O n e - o n - O n e
Strengthening the
ContiPartner programme
remains integral to
strengthening our own
brand position in the
market.
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6 O n e - o n - O n e
9, 10 & 11 May 2010
Guangrao International Expo Center,Shandong, China
China (Guangrao) International Rubber Tire & Auto Accessory Exhibition
Organizer:
China Council for the Promotion of Intl Trade
People's Government of Shandong Province
Exhibition Organizing Committee
Tel: +86(0)546-7799000, 7799222
Fax: +86(0)546-7799111, 7799333Email: [email protected]; [email protected]
Website: www.chinagr.gov.cn
Im pleased to say the adverse impact has been less than expected. OE
perormancehasobviouslyslowedbuttheeconomiccrashhascorrectedour
ormerinabilitytosupplythereplacementmarketeectively.
Anddespitetheeconomicdownturn,Continentalremainstheonlylocaltyre
brandthatisapprovedorOEtmentbyallthevehiclemanuacturersanaccomplishmentwereextremelyproudo.
The FIFA World Cup will go a long way towards rmly entrenching the
Continentalbrandon aglobalscale,butitsalsoimportantorusto identiy
ourselvesoutsideothisworldevent.Wemustmakethebrandevenmore
visibleandcommunicatethatqualityothisnaturecomesataprice.
We believe our new brandmessage soon tobe launchedin SA will
successullypavethewayorusinachievingouraimsinthisdirection.
What do you view as your biggest challenge in achieving these goals?
Iwouldsaythesilothinkingthatissometimesprevalentinternallyaswellasexternally.Imnotheretopointngersatanyoneinparticularbutitsvitalthat
asamanuacturingconcernandasadistributionchain,webeginchallenging
ourmindsetinordertothinkoutothebox.Breakingdownwallsisnevereasy
butIwouldliketobelievewevebeguntoopensomedoorsatleast,inthis
direction.
Our own people are asking or change which is a positive thing, but
eectivechangecansometimesrocktheproverbialcomortzonetheynd
themselvesin.
How would you sum up your vision for CTSA?
MyvisionisorContinentaltorankasnumberoneintermsotheoverall
package,i.e.productquality,service,marketshare,andtoberecognisedasthebenchmarkinthemarketplace.Wemuststrivetoprotectandpreservethe
imageothebrandatallcosts.
Will you be running incentive programmes to coincide with the 2010
FIFA World Cup?
Wearedenitelyplanningtocapitaliseonourpositionasanocialsponsorby
wayoincentivetrips,matchticketstoourhospitalitysuiteatSoccerCityetc.
orourloyaltypartnersandtheircustomers.
Finally Dieter, what impression have you formed of the SA market thus far?
ThisisnotspecictothetyretradebutIhavetosaythatImappalledand
horriedbythewaySouthAricanmotoristsbehaveontheroads.Wemustall
worktowardsmakingthedrivingexperienceasaerandmoresecureone,and
notonlythroughourchoiceotyres,butmostimportantlyperhaps,through
ourbehaviour!
Onapositivenote,Iwouldliketoendobysayingthattherearebigthingsaoot
orCTSAin2010watchthisspace!
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O n e - o n - O n e 7
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8 O n e - o n - O n e
Tyre technology thats
miles ahead
In fact, Bridgestones proprietary technologies putour truck and bus tyres in a league of their own.
Thanks to exhaustive work at Bridgestone R&D centresin Japan, the USA, Italy and elsewhere,
every aspect of our tyres is superior.That means they are suited to all the demandsof new generation high-speed heavy vehicles.Furthermore, they meet all local requirements,
delivering the ultimate in performanceat a lower operational cost.
Discover the differences for yourself.
Bridgestone R227 Bridgestone M840Bridgestone M729 Bridgestone R184
BS511022
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Theglobalrecessionwasunexpected,impacting
across a wide spectrum o industries. Mining
andmanuacturinghavebeenthehardesthit,buteconomicpressuresarebeingeltacrossall
marketsectors,includingthetransportandtyre
segments.Transportoperatorssaythatescalating
operatingcostsposeoneothebiggest,inot
thebiggestchallengetotheirbusinesses.With
tyrepurchasesconstitutingasizeableportiono
thoseoperatingcosts,weaskedthemhowthey
believedthetyreindustrywasmeasuringupto
theirexpectationsintermsoserviceprovision.
Aretheygettingtheirmoneysworth,orcould
theindustrybedoingmoretoassistthemin
thesediculttimes?
emand for added-
value serviceheightensaseconomicpressuresintensify
F o c u s o n t h e E n d U s e r 9
As always, some cite rising procurement costs as an ongoing concern
particularlyinlightothecurrenttradingclimate,whileothersarguethatthe
sellingpricehaslittleornobearinginthelongrun,especiallyithewhole
cradle-to-gravepackagereapstherequiredresults.
SaysFrancoisEhlers,TechnicalDirectoror ImperialLogistics: Whatwere
ultimatelyconcernedwithisachievingthedesiredcpkwhichiswhyweremain
opentorunningcomparativeteststhroughoutouroperation.
TheImperialgroupo companiesbelievesin splittingthebusinessbetween
multipletyrebrandsandserviceproviders.Currently,90%othistransport
giantsnationaltyrefeet(5500vehiclesplus2000sub-contractorvehicles
whichoperateonanalmostdedicatedbasis),isdividedbetweenBridgestone,
GoodyearandDunlop.Theremaining10%istraditionallyreservedortesting
lesser-knownbrands.
ClaimsEhlers:Insometransportcompanies,secondaryororeignbrands
areperormingexceptionallywell,perhapsbecausetheyaremoredurableand
madetotakeabeatingorpurelybecausetheseoperatorsexerciseahighlevel
otyremaintenancewithintheirfeets.Whateverthereason,oreignbrands
aremakinginroadsinthemarket.Andtheyprovemypointthatnoone
brandtsallapplications.Somebrandsorsizesperormremarkablywellin
somesituationswhileothersdontyetanotherreasonwhywedontbelieve
inputtingalloureggsinonebasket.
Mosttyrebrandsproduced today are o good quality. Theres very little
betweenthem.Whatwereinterestedinistheoverallpackage.
Headds:Itneverceasestoamazemethatnewtyrecompaniescanspenda
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ortuneonR&D,goontoproducesuperiorproductsorwhichwereexpected
topayapremium,onlyortheireortstobesadlysabotagedbythedistribution
sector.
Themajorityeltthatinvolvementromthenewtyrecompaniesintheir
feetswassucientanduptostandard,althoughEhlerssuggeststhata
moresustainableandcollaborativepresenceatscraptyreanalysesonthepartothenewtyrecompanieswouldgoalongwaytowardselevating
currentservicelevels.
Hesays:Outoour72operatingcompaniesand52workshopbased
around the country, consistent buy-in rom the representatives o the
newtyrecompaniesisnotwhatitshouldbe.Thescrappingsessionsare
soimportantwhenitcomestoassessingtheconditionothefeetand
identiyingpossibleproblems,andyet,attendanceatthesemonthlyevents
issporadicatbest.Newtyrerepresentativesseemtohavelostthatnatural
hunger.Theyrenolongerhuntingorthebusiness,anditshows.
AllanDunn, Technical &SHEQ Executive orUnitransFueland Chemical(Pty)Ltdagrees:Scraptyresessionsaredenitelycrucialinunderstanding
theneedsothetyrefeet.Amoreproactiveapproachtothissideothe
business, wherebyreports areaccuratelyand timeously submitted,go a
longwaytowardsidentiyingandrectiyingtyreailures.Inaddition,potential
maintenance issues could be identied beore
they escalate, by inspecting and reporting back
whenthetyresareinspectedbeoretheretreading
process begins. Sadly, tyre service providers
sometimesallshortoprovidingtheircustomers
withvalue-addedserviceinthisregard.
EchoesJaquesStruwig,DepotManageroTankerServicesinLichtenburg:
A greater level o understanding o our en-route needs coupled with
smarterdecisionmakingwithrespecttoonroadbreakdowns,wouldnot
goamiss.
StruwigutilisestheBandagnetworkwhichhedescribesasecientand
involved,withalargesupportnetworkaroundcountry.Itherewasonethinghecouldchange,hesaysitwouldbetheresponsetimetoonroad
breakdowns,alongsideamoreuniormpricingstructure.
In response, Laurent Colrat, Marketing Director or Bandag says:
Breakdownsaregrudge-purchasesthatunortunately,arepartandparcel
othetransportbusiness.Bandagisawareothisandwhereitaectsits
nationalfeetsinparticular,isconstantlyimplementingcostsavingsolutions
andwillcontinuetodosoasthesehaveacriticalimpactonthecpkand
uptimeothefeet.
For our national feets, ourFleet Technical Consultant team perorms
regularandongoingauditsFleetScrapTyreAnalysestoensurethatBesttyremanagementpoliciesarepractisedandtheinormationgainedis
usedtotakecorrectiveactionwiththeaimsoavoidingpreventableailures
andensuringthefeetisoperationallyready.
FrankWagner,ChieExecutiveoUnitransSupply
Chain Solutions comments: We would like all
oursupplierstoalignthemselveswithourvision
aswebelievethiswouldservetoelevatecurrent
servicelevelsallround.
Unitransisthesecondlargesttransportcompany
1 0 F o c u s o n t h e E n d U s e r
ThesugarindustryinparticularposesanumberotechnicalchallengesFrankWagner.
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F o c u s o n t h e E n d U s e r 1 1
inSouthAricaaterImperialLogistics.Asmuchas80%oalltyrepurchases
aremaderomBridgestoneviaitscommercialdistributionchain,Maxiprest,
whichorthemostpart,Unitransrateshighly.
SaysWagner:OurrelationshipwithBridgestoneandMaxiprestgoesback
manyyears.Muchlikewithanysupplier,serviceissuescomeupromtimeto
timebutthankstoastrong,long-standingrelationship,weareusuallyableto
settledisputesamicably.
Where I believe tyre service providers ingeneralcould beo ar greater
assistance tothe transport sector, isin workingwith usto nd solutions,
particularlyorapplicationsthatpresentgreaterchallenges,suchasthesugar
caneindustryorinstance,whichposesanumberotechnicalchallenges.
Inmyview,iserviceprovidersweretoinvestinsecuringtheservicesoahigh-
calibrepersonromthebeginningandmakethatindividualakeycomponent
otheoverallsolution,theywouldessentiallybelockingthemselvesintothat
customerorthelongterm.Sadly,thisseldommaterialisesduetopricing
pressures,butthewayIseeit,aninvestmentsuchasthiswiththerightattitude
anddesiredlevelounderstanding,wouldultimatelypayoritsel.
AddsEhlers:Duetothelevelotechnicalpeopledeclining,wevecometo
acceptthenecessitytorelyonourownresourcesinthisregard.Whenit
comestotyresmyviewisthis:beoreyouchangeyourtyreyoumighthaveto
changeyourattitude.Asknotwhatthetyrecandobutwhatyoucandoorthe
tyre?Iyoulookaterit,itwillperormwell.
Wagnerconcurs:Transportersareequallytoblame.Outsourcingthetyrebay
doesnotmeanabdicatingtotalresponsibility.Inact,itbecomesevenmore
importantinthatsituationtokeepyourngeronthepulseatalltimes,thereby
ensuringtherelationshipisappropriatelymanaged.Managementmustbuyintomakingitworkinsteadobeingquicktoblametheirtyrepartner!
ingle versus multiple providers
Usingmultipleserviceproviderswhichtheysaynotonlyallowsthemtostay
aheadintermsonewproductsonthemarket,andalsomakesorsuperior
servicing,certainlyseemstobeinvogue.
ExplainsGielCoetzeeoMSCLogistics:Servicelevelsdierromregionto
regionandorthatreason,itsimportantortransportcompaniesnottorestrict
themselves toonesupplier.Allianceswithdierentprovidersalsomake or
morecompetitivepricing.
Ehlersagrees:WeveoundthatgivingtheImperialcompaniesthechoiceo
multiplebrandsandproducts,makesoramoredesirablecpk,overall.
AbriedeSwardt,MarketingDirectororImperialLogisticsadds:Giventhe
sizeableootprintoourbusinessacrossthecountry,itsnigh-impossibleor
asingleprovidertomaintainhighservicestandardsnationally.Providerswith
nationalnetworkshaveshownthatwhereastheymaybestrongincertainpocketsorregions, theyreotenweakin others.Ourability toenlist the
servicesoothercompanieswheneveritsrequired,alleviatesthisproblem.
Theshittowardsmultipleserviceprovidersiscertainlygainingmomentum,
saveoraselectedewcompaniessuchasTruckAricaorexample,which
stillswearsbystickingtoasingleprovider.
Oering an opposing viewpoint, Natie
Schwartz,TechnicalDirectororTruckArica:
Aligning ourselves with a sole provider
in our case, TrenTyre makes ora much
stronger relationship. It also allows your
provider the opportunity to become well-
acquainted with your business. And in the
event o cross-border transport, TrenTyre
hasanequallysoundinrastructureonallthe
requiredroutestoprovideonroadassistance.
More importantly, our provider is 100%
involved.Werecentlyexperiencedabnormal
breakdownsonsomeoourroutesandvia
dedicated route studies which took place
jointly,wemadeaewchangeswhichresultedin immediate cost savings. Bi-weekly scrap
surveysandmonthlymanagementmeetings
toassesstheconditionothefeetalsohelp
enormously.
In terms o what their provider could do
better, Schwartz says that driver training
aimedatreducingdowntimeenroutewould
bewellreceived.
Having recognised the importance o such
preventative maintenance, Imperials HR
Training & Development Department, with
assistance rom Maxiprest, has recently
embarkedonalong-term,dedicatedtraining
programme which is directly aimed at the
driversandtakesplaceonsite.
Says Ehlers: Im very impressed with the
resultsachievedthusar-thetrainingisstillin
itsinancystagebutImgreatlyencouraged
thatitwilltranslateintocostsavingsdownthe
line.
TruckAricaisnotinavouromultiple
providers.
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justicationorpriceincreases,willnolongerholdintodayscut-throatmarket.
Oerthatsomethingextra,thinkoutothebox,provideinnovativesolutions
thenperhapsenduserswonteelresentulwhenbeingaskedtoorkoutmore
ortheirtyres.
Headds:OurperceptionisthatbigoperatorssuchasImperial,couldperhaps
belosingoutonthevalue-addactorinavouroamoreaggressivepricing,so
perhapsthatsthepricewehavetopay.
Judgingbythecommentswereceivedromsomeothesmalleroperators
whobyandlargeappearedquitesatisedwiththeservicetheyweregetting
romtheirproviders,thiscouldwellbethecase.Ocourse,tyrepricesremain
andwillalwaysremainacontentiousissue,particularlyinthecurrentmarket
dynamic,butwhatweoundencouragingwasthatoperatorsarenotnecessarily
unwillingtomeetthosepricehikestheyjustwanttoseesomethingmoreor
theirspend.
FrankWagnersumsitupwell:Justliketheguyintheearly60ssweeping
the foor at NASA who was asked to name his
companysstrategyandsubsequentlysaid,toput
amanonthemoonbytheendothedecade,
so too, should our component partners become
amiliarwithour strategies.No matter how small
theircontribution,weexpectoursupplierstoalign
themselves to our vision and provide a service
thatisnotonlysatisactorytous,butalsotoour
customersandourcustomerscustomers.
AccordingtoRoyMacFarlane,ManagerNationalSalesandBreakdownsor
Maxiprest,thisnew,jointapproachensurestheparticipationandbuy-inrom
thevariouscompanieswithinImperial.Bestoall,participationismandatory.
Trainingcoursescoveringallaspectsotyrecosts,(cpk,tyremaintenance
etc)andaimedatfeetmanagers,feetcontrollers,depotmanagers,contract
managersanddrivershavealreadytakenplaceinJohannesburg,CapeTown
andDurban,withmoretoollow.
Greater call or value-add
Theissueoaddedvalueserviceandtheallegedneedorthetyreindustry
tostepuptotheplateinthisregard,cameupalotinthisyearsdiscussions.
HereshowFrancoisEhlersdescribesit:Providingvalue-addissomething
thatssorelyneeded.Everyyear,thetyrecompaniesandbythat,Imean
theserviceprovidersknockonourdoorwithlengthyexplanationsastowhy
theyreraisingtheirprices,butseldomisthisbackedbyanythingtangible.My
questionisthis:whatadditionalvaluedoyoubringtothetabletojustiythe
priceincrease?Iuppingyourpricetomeby4or
5%meansa20%improvementonservicelevels,Ill
gladlyconsiderpayingit.
Incontrast,ourcustomerscometouswiththe
question:whatarewepreparedtodotoassistthem
incuttingtheircosts?
In short, the mentality o old that allowed
companiestouseinfationandrawmaterialhikesas
1 2 F o c u s o n t h e E n d U s e r
Theneedoraddedvalueservicetookcentrestageinthisyearsdiscussions.
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1 4 M a n u a c t u r i n g
At a series o launch events around the country, in October, Goodyear
presentedwhatitdescribesasinnovative,award-winningbreakthroughsin
thedevelopmentotrucktyretechnology.Presentateachotheseevents
wereSouthAricancustomers,suppliers,feetoperatorsandselectedmedia.
ThemedTruck tothe Future, thepresentationshighlighted theseeminglyuturisticleveloadvancedtechnologyinherentinGoodyearslatestrangeo
trucktyreproducts.
KnowngenericallyasMaxTechnology,thenewamilyolonghaulandregional
haulsteeranddrivetrucktyreproductscompriseFuelMaxandKMax,along
withtheaddedtechnologicalboon:DuraSeal.Andallegedly,eachprovides
Goodyears latest generation o commercial vehicle tyres with enhanced
perormance,resultinginsignicantcustomerandenvironmentalbenets.
Max Technology
TheMax Technologyconceptis said to combine themosttechnologically
advancedtreaddesigns,thelatestinmaterialstechnologyandtheverybesteaturesomoderntyreconstruction,therebyraisingtrucktyreperormance
levelsbeyondallexpectations.
Benetsincludeimproveduelconsumption,shorterwetstopping,greaterload
capacityandlongertyrelie.AccordingtoVernonSlack,GoodyearProductand
SalesManagerTruck,themagickeytosuchdramaticallyimprovedperormance
isreallyquitesimple:therevolutionaryengineeringeaturescombinedinMax
TechnologygiveGoodyeartrucktyresalowerrollingresistance.Thetyrewith
lowerrollingresistancerequireslessenergytopropelitandconsequentlyuses
lessuelandocourse,lessuelmeansloweroveralloperatingcostsanda
reducedimpactontheenvironment.
Whats more, extensive testing both at Goodyears Technical Centre in
LuxembourgandbyTUVSudAutomotive,oneotheworldsleadingproviders
oindependenttechnicaltestingandcerticationhas revealedastounding
resultsosuperioritytocomparativeproducts.AccordingtoSlack,oparticular
interest are the clear advantages with regard to wet braking and rolling
resistanceareasthatinfuencesaetyandeconomy.
FuelMax goes the long haul
AsorFuelMax,usedinGoodyearslonghaulrangeoMarathonLHSII(long
haulsteer)andLHDII(longhauldrive)trucktyres,itsapplication-specic
design(includingdedicatedtreadpatternsandoptimisedcontourgeometry)
Goodyearlaunches
revolutionarytruck tyretechnologiesinSA
DemonstratinghowDuraSealtechnologyworksbyshootingnailsintoatyre.
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M a n u a c t u r i n g 1 5
whereKMaxsallegedbenetsoantasticdurabilityandperormance,reduced
impactandwideapplicationrangehavebeenapplauded.
uraeal goes the distance
Lastbutbynomeansleast,thenewDuraSealtechnologyistheproverbialcherry-on-the-toportruckersinthemixed-serviceandconstructionindustries
inthatitenablesGoodyeartrucktyrestorepairthemselvesliterally! Driving
cancontinueaterthetreadispuncturedandthetyrecanremaininservice
untilitisretreaded,resultinginlessdowntime,reducedaccidentsandgoods
thatreachtheirdestinationontime.
Solvent-reeandnon-fammable,inanutshell,DuraSealstopsairescapingian
objectoupto6mmdiameterpenetratesthetread,thankstoabuilt-insealant.
Aspecialextralayerinthetreadpackageismadeoaspecialyellowgel-like
rubbercompoundsothatwhenanobjectsuchasanailpenetratesthetread,
thegelfowsintothepunctureandcreatesanair-tightseal.Itcansealuptoa
6.0mmtreadpunctureanditcandoitagainandagainwithoutthetyreneeding
toberepairedorthesealantneedingtobere-applied.And,itheobjectthat
causedthepunctureisremoved,thesealantfowsintothevoid.
CustomersusingDuraSealtyresortestpurposesinSouthAricasaytheyre
amazedatthepunishmenttheywilltakeasmanyas50punctureswithout
lossoinfationandthehugereductioninvehicledowntimecomparedwith
conventionaltyres.
Byallaccounts,anexcitingdevelopmentromGoodyearandonethatlooks
settondavouracrossabroadspectrumotransportoperationswewill
portontheperormanceothesenewgenerationtrucktyresinthemonthstocome.ED.
issaidtoresultinlowrollingresistanceaswellasoutstandingwettractionand
brakingcharacteristics.
Createdspecicallyorheavytrucksrom17tonnesupwardswhichoperate
onlongdistancehighwayoperationseithersolo,asdrawbarcombinationsorwithsemi-trailers,thetyresapparentlyhelplonghaulfeetstominimisecost
perkilometre(cpk)andprovidemaximumeconomicandecologicaleciency.
KMax is right or regional
ThenewKMaxtechnologyisideally
suitedtoGoodyearsRegionalRHSII(regionalhaulsteer)andRegionalRHD
II(regionalhauldrive)tyrerangewhichrecognisesthatvehiclesworkingon
regionaloperations,wheremoreurbanstop-startdrivingandlowerspeedsare
incurred,requiretyreswithdierentcharacteristics.Thissectoristhelargestinthetrucktyremarketanditsconditionsareparticularlytoughontyres,sothisis
ErratumThe photpgraph
which appeared in theSeptember issue, wasincorrectly captioned.It depicts a Goodyear
employee working on aGoodyear tyre.
NewfromSICAMThelatestin3Dtechnology,theSA830D3operatesviasimpleplastictargets(reerencestickersare
appliedonthem)whicharemountedonthewheels.Withthemeasuringsystemartullypositionedin
thecentralpartothepit,litorgroundorhighaccuracy,speed,velocity,thesystemisequippedwith
arollingrun-outunction(canbedonedrivingthecarinposition).Aseasytooperateastraditional
systems,theSA830D3issuitableorcarsandlighttruckswithawheelbasemeasuringbetween180cm
and340cm.AvailablethroughIntegratedMarketing(011)974-2202.NophotgraphothenewSA830
D3wasavailableatthetimetheSeptemberandDecemberissueswenttopress.
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1 6 M a n u a c t u r i n g
in perormance. It achieves this objective by meeting and going beyond
legislative and regulatory compliance, and by adopting cooperative and
voluntaryinitiativeswithgovernmentandotherstakeholders.Inlinewiththese
objectives,Algoraxidentiedaneedtoimproveexistingplanttechnologiesand
equipmentandin2007thecompanyreceivedauthorizationromitsparent
companyorProject2010.Project2010comprisesteenimprovementprojects,nowtotalingaroundone
hundredmillionRand,withacompletiondate2010.Acriticalcomponentand
ocusotheprojectsweretheinitialplanning,designandengineeringphases.
Algoraxwillcontinue,bymeansoexistingpracticesandthecompletionothe
projectsidentied,tostriveorcontinuousmanuacturingandenvironmental
improvements.
Algorax(Pty)Ltd,isdelightedtoannouncethatithasbeenawardedTheNational
AssociationoCleanAir(NACA)AwardintheIndustrialAwardcategory,or
reducingtheimpactoairbornepollutantsintheNelsonMandelaBayregion.
NACAsobjectivesaretopromotethecauseocleanairinSouthArica,to
disseminateinormationandbuildcapacityon airpollutionmanagement,as
wellastopromoteliaisonbetweenindustryandgovernment.Tothisend,
NACAtogetherwiththeDepartmentoEnvironmentalAairs,Pretoriaandthe
NelsonMandelaBayMunicipalitysEnvironmentalHealthServices:AirPollution
andNoiseControlDepartment,endeavourtoestablishproductiveandvalue-
addedrelationshipsbetweenlocalindustry,thepublicandGovernment,viathe
AirQualityForumandEasternCapeNACAbranchmeetings.
SomeothekeycriteriaorconsiderationothisAwardwere:
1.WellestablishedEnvironmentalManagementSystems.2.Continualreductionotheimpactoairbornepollutants.
3.Liaisonwithworkorce,stakeholdersandbroadercommunityon
environmentalandairqualitymatters.
TheChemicalsBusinessAreaoEvonikIndustries,Algoraxsparentcompany,
iscommittedtotheglobalResponsibleCareinitiative,thechemicalindustrys
environmental,healthand saetyinitiative todrivecontinuous improvement
AlgoraxwinsNACAAward
The award was presented to Mr Mark Langford, Algoraxs ESHQ Manager, at theAnnual NACA Conference held in October.
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1 8 F o c u s A w a r d s
The 2009 FOCUS on Excellence Awards, sponsored by WesBank, took place on 3November in Fourways. The transport industry as a whole was well represented;leading industry players (including commercial vehicle manufacturers, transportoperators and parts and service suppliers) attended the event to help celebrateexcellence within the industry.
Fortwoyearsinsuccession,BridgestoneSAisthewinnerotheFocuson
Excellenceawardorbesttyre(BridgestonespopularFirestonerangewon
theinauguralawardin2006).
JulioFava,generalmanageroproducersalesatBridgestoneSA,acceptedthe
award:Idliketothankeachandeverytransportoperatorandmanuacturer
who bought even one Bridgestone tyre in the past year. Without our
customerswehavenobusiness,sothankyouorthecontinuedsupport.
WeareproudtoacceptthisrecognitionotheBridgestonebrand.Thislatest
accoladeorourtyresistestimonytothestrongbrandpresenceBridgestoneenjoyswithintheautomotiveindustry.Itisalsoproothatourcustomerstruly
enjoythesuperiorproductswemanuactureandhavecondenceinthem.
HealsothankedMaxiprestoritsexcellentback-upsupportoBridgestones
products.
MaxiprestTyresastrategicpartneroBridgestoneswontheawardorthe
bestsupplierotyreservicesorthethirdyearinsuccession.
Inselectingthewinnersthejudgesaskedwhichcompaniesinthetransport
industryaretheleadersintheirrespectivesectors?Whichcompaniesgive
thebestservice?AndwhichtrulyexcelwhenitcomestoghtingHIV/AIDS,
caringortheenvironmentanddemonstratingaclearcommitmenttosocial
responsibility?
To nd the answers, Scott Byers, a leading market-research company,
quizzed numerous owners and managers o road-transport feets that
includemorethantenvehicleswithagrossvehiclemassomorethan3
500tons.TheresultsallowedScottByerstocompilealistonalistsinthe
numerousFocuson Excellence awardcategories.(ScottByersproduces
thequarterlyComparativeCustomerSatisactionMonitorCCSMwhich
namesthetransportindustrystopachieversintheall-importanteldo
customersatisaction.
AccordingtoCharleenClarke,editoroFocusonTransportandLogistics
magazine, South Aricas transport sector includes many world-class
companies.Itisamassiveachievementtobenamedanalistinthe
Focuson ExcellenceAwards,Clarkesays.Theyaretrulythebesto
thebest.
TonyBurns, General Manager Marketing o Maxiprest, explains that the
companycontinuestoexpanditsmenuooerings.Arecentadditionisthe
tyre-solutionspackage,whichisacomprehensivepackagedesignedtoadd
evermoretoMaxiprestscommitmenttocustomers.
Plus,Maxiprest,recentlyannounceditsCasingCondencePledge,which
BridgestoneSAwinsFocusonExcellenceBestTyreAwardMaxiprestwinsBestTyreService
Provider
Julio Fava (centre), general manager: producer sales at Bridgestone SA, receivesthe FOCUS on Excellence Award for Best Tyre from Brian Riley (left), CEO ofWesBank, and Herman Erdmann, chairman of the Tyre Dealers and FitmentCentre Association (TDAFA).
Shaun Wustmann (centre), director and vice-president of marketing and salesat Maxiprest, receives the FOCUS on Excellence Award for Best Supplier of TyreServices from Brian Riley (left), CEO of WesBank, and Vishal Premlall, director ofthe Tyre Dealers and Fitment Centre Association (TDAFA).
givescustomersthereassurancethateveryBridgestoneandFirestonetruck
andbustyrehasacasingthatisgoodoratleasttworetreads.
Allinall,customerscanrelyonMaxipresttodeliversuperiorqualityand
serviceandthereassuranceomaximumvalue.Inshort,itisperhapsno
morethancustomersshouldexpectromtheTyreManagementSolutions
experts,Burnssays.
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2 0 R e t r e a d i n g
Bandag southern Africacelebrates5years
BandagSAcelebrates5yearssinceitsinception,asaresultoa
managementbuyout(MBO)whichtookplaceinDecember2004.
(left to right) Jonathan David, John Laskarides, Laurent Colrat.
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2 2 O n e - o n - O n e
With the reliability you get from Bandag, your fleet can take on anything. www.bandag.co.za
Howdoesyour
feetcompare?For more than ten years Bandag, through its National Fleet
Programmehasbeenservicingthetyreandtyrerelatedneeds
oBlueChipFleetsinSouthernArica.Theprocesshasbeen
anarduousone,lled with dieringexpectations rom feetson
requiredproducts,servicesandKeyPerormanceIndicators(KPI)
butovertheyears,ithasresultedina packageovaluethathas
becometheindustrybenchmark.
The Bandag National Fleet Programme is a mutually benecialbusinessrelationshipthathasbeen
created to oster a truck centric
approach ocused on achieving
optimum tyre operational costs
andputtingtheneedsofeetsat
theoreront.
The Bandag Proessional Fleet
Services online reporting tool is
central in aiding thecompany to
meetthedemandingexpectations
oitsBlueChipcustomers.Through
regularfeetandsiteaudits,Bandag
isabletobenchmarkitsfeetsin
termsofeetreadinessandon-site
services.
Thewebbasedapplicationisthe
rstoitskindorthetyreindustry
andallowsfeetstoviewreports
onlinewhereverandwhenevertheywish.
Theinormationharvestedinthisonlineapplicationdoesnotendatpresentingasurveyorscrapreport!Thatisonlythebeginning!!!
Bandagusestheinormationtomonitorperormance,implement
correctiveactionandimproveKPIs,allinaneorttomanagetyre
andtyrerelatedcostsinaneectivemanner.
KPIs used are based on Best Tyre Management Practices:
StringentTyrePullPointAdherence
AccurateTyrePressureManagement
ProperTyreMatchingPolicies
BestOn-siteProcedures
Whenitcomestotyrerelatedproductsandservices,howdoesyourfeet
compare? Do you have complete condence in your current service
levels?Canyoucondentlystatethatyougetthebestperormancerom
yourtyres?
Foranswerstothesequestionsand/ormoreinormationpleasecontact
Bandagon0114396000orvisitthewebsiteatwww.bandag.co.za
Audit ummary 92%
2 2 B a n d a g
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O n e - o n - O n e 2 3C o m p e t i t i o n 2 3
FollowingChina,immortalisedbyPatrickDemarchelierinthe2008edition
andBotswanashotbyPeterBeardayearlater,2010istheyearoBrazil
andoAmericanphotographerTerryRichardson,thecelebratedenant
terribleknownorhisprovocativeandoutrageousapproach.
Inthe30imagesthatscanthemonthso2010,TerryRichardsondepicts
areturntoaplayul,pureEros.Throughhislensherunsaterantasies
andprovokes,butwithasimplicitythatsculptsandcapturesthesunniest
sideoemininity.Heportraysawomanwhoiscaptivatingbecauseshe
isnatural,whoplayswithstereotypesinordertoundothem,whomakes
ironytheonlyveilshecoversherselwith.Thisareturntothenatural,
authenticatmospheresandimagesothe60sand70s.TerryRichardson,
has chosen a simple kind o photography, without retouching, where
naturalnessprevails over technique and becomes the keyto removing
articialexcessesinvoguetodaytorevealthetruewomanunderneath.
Heportraysgureswithoutrills,removedromcomplicatedandarticial
contextssetbyashiontrends.Thesettinghasnoshowybackgrounds
orschemes,inlinewiththephotographerssimplicityandocusonthe
essential.
Eleven models appear in the Calendar: Catherine McNeil, Abbey Lee
Kershaw and Miranda Kerr o Australia, Eniko Mihalik rom Hungary,
Marloes Horst o the Netherlands, Lily Cole, Daisy Lowe and Rosie
Huntington-WhiteleyromtheUK,GeorginaStojilijkovicoSerbiaandtwo
Braziliannatives,GracieCarvalhoandAnaBeatriz-Barros.
Tostandachancetowinacopyothespectacular2010PirelliCalendar,
visitourwebsite,www.satreads.co.za,clickon theCompetitionunction,
andanswerthesimplequestionbelow:
Q: Which country serves as the backdrop to the 2010 Pirelli Calendar?
Alternatively, ax your entries to (011) 658-0010 *only one entry per
personwillqualiy!
WIacopyof
The2010PirelliCalendarnowinits37th
edition,waspresentedtothepressandtoguests
andtocollectorsromaroundtheworldon
19November,atitsglobalpremiereinLondon.
THE PIRELLI CALENDAR 2010!
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;OLYLHYLO\UKYLKZVMOLYVLZVU[OLYVHKZVM:V\[O(MYPJH.VVK`LHY^HU[Z[VRUV ^OV[OL`HYL>LOH]LSH\UJOLKHWYVNYHTTL[VUKHUK
OVUV\Y[OVZLJVTTLYJPHSKYP]LYZ^OVZLZLSLZZHJ[ZVMOLYVPZTOH]LZH]LK[OLKH`TH`ILL]LUZH]LKSP]LZ
0[ZJHSSLK;OL.VVK`LHY/PNO^H`/LYVLZHUK`V\HYLPU]P[LK[VNL[PU]VS]LK/H]L`V\^P[ULZZLKHJHZLVMSPMLZH]PUNIYH]LY`VUV\YYVHKZ&
+V`V\RUV^VMHKYP]LY^OVOHZWLYMVYTLKHUV\[Z[HUKPUNO\THUP[HYPHUHJ[&
Nominate them as your Highway Hero! Go to www.goodyear.co.za
;OL/LYVVM[OL LHY^PSSILJYV^ULK P[OMHTLHUKMVY[\ULUH[PVUHSTHNHaPULL_WVZ\YL9PUJHZOHUKH[YPW[V3\_LTIV\YN,\YVWL
;VNL[OLY.VVK`LHYZ[YP]LZ[VTHRL[OLYVHKZVM:V\[O(MYPJHZHMLYMVYHSS You can help nominate your Hero!
THE GOODYEARHIGHWAY HEROES ARE HERE!
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I n d u s t r y N e w s 2 7
Singapore-basedStamordTyres,activein SouthAricaorsomesixteen
yearsvia theirsubsidiary Stamord Tyres (Arica)PtyLtd,havebeenappointedocialdistributorsotheFalkentyrebrandinSouthAricaby
SumitomoRubberIndustriesoJapan.
Sumitomo Rubber is one o Japans major manuacturing companies,
ranking5thlargestintheworldand2ndlargestinJapan.Therubbergiant
producesaround38000tonsoproductpermonthoutosevenactories
acrosstheglobe.
SumitomoRubbersFalkenhighperormancebrandisknownalloverthe
worldandwillnowgraceourshoresinamorestructuredandsustainable
ashionthroughStamordTyreswhichoverthepastdecade,hasestablished
anationwidepresencewithsalesanddistributionbasesinJohannesburg,DurbanandCapeTown,supplyingitsproprietarySumoTire,SumoFirenza
andStamordSportWheelbrands.Thecompanysuppliesaullrangeo
tyresrompassengercarthroughtotruck,agricultureandmining.
TheFalkenstableohighperormancetyres,tobemarketedinSouthArica,
includes the all-new Falken ZiexZE912, oering excellentwetand dry
handlingcourtesyoitsasymmetrictreadpatternandsecondgeneration
silicabasedcompound,pluslowvibrationandnoisecharacteristics.Plus,
theuniquetreadpatternhasacombinationogrooves,sipesandtie-bars
alongwithadditionalqualitiesthatimprovewetweatherhandling.
FalkensfagshipultrahighperormanceFK452patternaswellasthe
Falken istribution awarded to tamord TyreseconomicalperormancerangeoZE322,ZE522andSN828completethe
rangeprovidingaullrangeotmentandperormancechoicesortheirpassengercarcustomers.Moreover,acomprehensivelistoavailablesizes
togetherwiththeintroductionoFalkensSUVand4x4rangemeansthat
StamordTyrescatersorabroadmarket.
MrWeeKokWah,presidentotheStamordGroupconcludes:South
Aricaisanimportantpartoourglobalstrategyandthisopportunityto
developatopinternationalbrandsuchasFalken,urtheremphasisesour
commitment tothe SouthAricanmarket. We will continueto adopt a
competitivetradingmodelincludingdevelopingourpresencethroughout
Arica.
DealersinterestedinstockingtheFalkenrangeotyresareinvitedtocallStamordTyreson0860522322.
Falkenwasrelaunchedatahigh-profleeventatthecompanyswarehouseacillityinChloorkop.
AScale-electrictrackprovedpopularwiththeguests.
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2 8 I n d u s t r y N e w s
whenitcomestothedevelopmentothecompanysEco-tyres.Tomake
thedevelopmentotheseenergysavingtyresapriority,Nankangisworking
toproducetyres thatarebothoil-savingand thatsimultaneouslycontribute
towardssaedriving.Meanwhile,Nankangwillworktocreatetyresthathave
a low fatness ratio combinedwith a high loading capacityto beused in
commercialvehiclesthatcallorcomortandhighmanipulationperormance.
Tubestoneishappytoannouncethatthecompanywillhonourallpossible
claimsorconsumerswhichmayhavearisenduringthepastewmonths.The
companyhasurtherdecidedtoalignwithqualitysuppliersratherthancheap
suppliers,theaimbeingtobeseenasareliablequalitysupplierandnotnormal
cheapimportsupplierapledgethatisbeingreinorcedthroughthestriking
newsloganPrecisionTyreBrands.
WiththisinmindTubestonemadethedecisiontoalignwithawellestablished
quality brand such as Nankang. Jointly, they will embark on a marketing
campaignromearlynextyeartoputtorestanydoubtsthatmayexistabout
continuityosupply.
SaysPieterKruger,MDoTubestone:Wewouldliketoassureourcustomers
thatNankangisheretostayandthattheirneedswillbeservicedbyareliable
supplier.
Atthisearlystage,ourbiggestchallengeisbringinginenoughstocktoSouth
Aricatosatisytheneedsoourcustomersandtheirendusers.
SouthAricantyredealerswhoareinterestedinndingoutmoreabouthow
thisrangeotyrescouldcomplementtheircurrentportolioareinvitedtocall
(021)5106746orvisitwww.tubestone.co.za
AlthoughnostrangertotheSouthAricanmarket,theNankangrangeotyres
romTaiwan,isabouttobere-introducedtothemarketinawell-managedand
sustainableashion.ThisisallduetotheeortsoTubestonethathasinitiatedacooperationagreementwithNankangtograduallyintroducetheullrangeo
NankangtyrestotheSouthAricanconsumerwithaserviceoeringtomatch.
ThepredecessortoNankangRubberTireCo.LtdNankangRubberPlant
wasoundedinTaipei,Taiwanin1945,mainlyproducingrickshawtyres,rubber
shoesandindustrialproducts.In1959,thecompanyunderwentprivatisation
andwasreorganisedasNankangRubberTireCo.Ltd,asithasremainedor
thepast50years.Tomeetbusinessgrowth,thesecondplantwasestablished
in Shin-Fung, Hsinchu County in 1973, while the latest plant Nankang
InternationalCowasnallysetupinZhangjiagangreetradezoneJiangsu
Province,Chinain1997.Thisplantisnowcapableoproducingupto37000
tyresperday.
Thecompanybelievesthatdecadeso research,innovationandinvestment
havecatapulteditintotherankingso theworldsrst-ratedtyreproducers,
withaquality,expertiseandtyrecapacitytomatch.
Inrecentyears,alongsidetheevolutionocommercialvans,lighttrucksand
4x4vehicleswhich arenowdesignedwith enhanced capacityanddriving
experience,NankanghasocussedextensivelyonitsPCRandLTRlines,in
thebeliethattyreperormanceshouldadequatelymatchtheperormanceo
thevehicle.
So,incontrasttotraditionalLTRlineswhichareotencriticisedasbeingnoisy,lesscomortableandpoorinhandling,NankangsaysitsnewseriesLTRtyres
hasachievedabreakthroughowingtocomputerisedmulti-pitchsimulation
technologywhichreducesnoiseproductionand increasesdrivingpleasure.
Theysaythenewmanuacturingtechniques,devisedcollaborativelywitha
majorJapanesebrand,arelargelyresponsibleorthepositivearmationsand
testimonialsthenewCW-20-thenextgenerationsLTRtyre-andFT-7or4x4
vehicles,arereceivinginthemarket.
Thepastthreeyearsmarkyetanothermilestoneorthecompanybywayo
technicalartwiththereleaseotheAS-1asymmetricalpatternencompassing
outstandingmaneuverabilityandcomort;the20-24SUVserieswithalowfatnessratio;theuel-savingECO-1andthelatestUHPTlineNS-20-which
introducescuttingedgetechnology.
HavingrstproventheirmettleatNankangsownprovinggroundatestcircuit
consistingotestlanesordry/wetsuraces,ovalground,brake-measuring
lanes,aswellassuraceswithdierentcharacteristicsNankangsextensive
productrangeisnowexportedtotheUSA,Europe,JapanandtheMiddleEast,
inadditionto80othercountriesaroundtheworld.
Despite this massive accomplishment, Nankang say it has not become
complacent, ceaselessly seeking breakthroughs in designs, quality,
manuacturing know-how and production acilities. This is particularly so
Tubestone secures exclusivity o ankangTheNankangplantproducesupto37000tyresperday.
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TigerWheel & Tyre was recentlynamedSouth Aricas avouriteplace
to purchase tyres according to the South Arican public. The awards,
aninitiativeoleadingnewspapers,TheTimesandTheSowetan,oers
valuableinsightsintothebuyingpreerencesoSouthAricanconsumers.
Withconsumerconvenienceokeyimportance,TigerWheel&Tyrehas
gone to greatlengths toensure each o its stores support a modern,
boutique-stylehospitalityareawherecustomerscantakealoadowhile
theywait.
AtTigerWheel&Tyreweprideourselvesinourexceptionalcustomer
servicesandarethereorealwayshonouredtoreceivesuchnoteworthy
accolades rom the public, says Joe du Plooy, Marketing Executive
atTiger Wheel& Tyre. It takesa huge amount ocommitment and
dedicationromalloourstoresandstatoachievetheseresultsand
wewouldliketoextendourthanksandcongratulationstothem,aswell
asabigthankstotheSouthAricanconsumersouttherethatvotedus
numberone.
Thecompanyrecentlyreceivedaspateosimilarawards,inSandtonand
KZN.TigerWheel&TyreSandtonwasapplaudedoritsserviceexcellence
taking rst place or Best Services at the coveted Sandton City Tenant
ExcellenceAwards-anincredibleachievementconsideringthecalibreo
tenantsinthecentre.
TigerWheel&TyrewasalsovotedBestplacetobuytyresinKZNorthe
th consecutiveyearbythe readersothe popularnewspapertheDaily
Newscementingthebrandsstatusasaconsumeravourite.
TigerWheel&Tyreoersarangeotop-qualitybrandedtyresandwheelsat
aordableprices.ThearrayowheelsincludestheapparitionalTSWbrandas
wellasRacingHartConcepts,TSRandTWTwheels.Theselectionotyres
arerepresented by leadingbrandslikeContinental, Yokohama, Michelin,
Goodyear,Pirelli,BFGoodrich,VelocityandmostrecentlyHankook.
FordetailsonTigerWheel&Tyreslatestpromotionsandtondastorein
yourareavisitwww.twt.toandnoworyourconvenienceyoucanaccess
TigerWheel&Tyreromyourmobilephoneatmobi.twt.to.
D i s t r i b u t i o n 3 1
Tiger Wheel & Tyre is outh Aricas Top Tyre etailerLAIG T PAK
Century City, Cape Townrecently featured as our Dealer Prole,is the rst Supa Quick outlet to auntthe new corporate image.
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3 2 D i s t r i b u t i o n
CHEM
VU L C
ChicagoPneumatic
the solution and the cure
Call us today for a free catalogue and specials.
Quality Products...1300 products to suit every need.
Quality Service...Our reps will ensure you get prompt service
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Distributors of:
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Bloem: 051 430 5159
PE: 041 484 1706
Nelspruit: 013 744 9384
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T a l k i n g T y r e s 3 3
Thehistoryotheautomobileandthetyreareintertwined,andhave
olloweda generallycomplementarypathoverthelast12decadesor
so.
WhileKarlBenziswidelyattributedwithinventingthemoderngasoline-poweredcarin1886(manyotherautomobiledesignshadprecededit,
though),inthetyrerealmCharlesGoodyeartookthelaurelsin1844or
creatingvulcanisedrubberthatwaslaterusedortyres.
Apparently Robert Thomson patented the irst vulcanised rubber
pneumatictyrein1845,butitwasonlyJohnDunlopsinterpretation
in1888(albeitorbicycles)thatcaughton.AndreMichelinisnoted
astheirstpersontoitpneumatictyrestoanautomobile,wayback
in1895.
The Goodyear TyreCompany wasresponsible orthe irst tubeless
version in 1903 (although it wasnt introduced until 1954) and BF
FUTURETYRETECHNOLOGY
Bye-bye to the black stu?Goodrichcreatedlongerlietyresbyaddingcarbonblacktotherubber.
Michelindevelopedtheradialtyrein1946,whilethemodernadoption
osilicacompoundstoenhancegripandreducerollingresistancehas
broughtastonishingadvancesintyreperormanceanddurability.Run-lattyres(incidentallyirstpatentedin1892,redevelopedin1978
andintroducedasanoptioninthe1990s)certainlyeatureonthelist,
butascoveredinapreviouscolumn,itssuitabilityorSAisstillthe
subjectovocierousdebate.
Undoubtedlythesimultaneousdevelopmentocar-and-tyrehasbrought
thetwoindustriescloserthanever,withtheresultthattherubberon
thecaryoubuyhasbeenininitelyreinedtoworkhand-in-handwith
that vehiclesunique suspension coniguration, drive characteristics,
weightdistributionandelectronicssuchasABSandstabilitycontrol.
In some ways this is counter-competitive, in that only one or two
Advancedtechnologyisthebuzz-phraseoanyindustry,andtheautomotivesectorinparticular.
Butwhatisthetechnologyotheutureasarastyresareconcerned? ByColinMileman
IstherevolutionaryMichelinTweelthetyreotheuture?Asiderommakingdowithoutair,itallowsindependenttuningoridecomortand(signifcantlyhigher)corneringperormance.
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3 4 T a l k i n g T y r e s
tyrebrandsaretypicallylistedasoriginalequipmentspeciicationor
certainvehicles,buttheharmonyitprovidesindrivingdynamicsand
ridereinementistrulyamazing.Inmyview,itthisco-development
andthestridesmadeinmoderntyretechnologyaccountorthemost
signiicantgainsachievedinoverallhandingperormanceoverthelast
twodecades.
But where to or the uture?
Naturallytheresawholebunchoquirkynewtechnologies,including
BF Goodrichs tyres with multi-coloured bands, while Kumho oers
aromatyresthatincorporatescentedoils,tyresthatcreatevarious
coloursosmokewhendoingburn-outsorevenitsludicrousworld-irst
ultra-low15-proilerubber(aspine-shattering385/15ZR22).
Olessspuriousrelevance,however,isGoodyearsDuraSealtechnology,
whichwontheGermanRubberAssociations2009ProductAward.
DuraSealtyresboastanadditionallayerbeneaththetreadconsisting
oayellowgel-likemixture.Whenthetyreispenetratedbyanobjectsuchasanail,thegellowsintothepunctureandormsaplug,sealing
thehole.Thesameapplieswhentheoendingobjectisremoved.The
sealantcanapparentlyillapunctureoupto6mmindiameter,andcan
dosorepeatedlyorthelieothetyre.
Now this makes sense to me as ar as the South Arican driving
environmentisconcernedarmoresothatthemuch-vauntedrun-
latsthatwilltakeyouamere80kmdownalonelyKarooroad,andno
urther.
The only problem is, unlessyou drivea truck, DuraSeal isnot an
option as its only used on Goodyears Omnitrac truck tyres, andwasspeciicallydevelopedorvehiclesintheconstructionandwaste
managementindustrieswhererepeatedpuncturesarecommon.
Nevertheless, its early days yet, and although the thought o gel
mushing about in a high-perormance cartyreis inconceivable, the
technologyhasrealmeritorotherutureapplicationssuchas4x4tyres
andcityrunabouts.
Yetitalwayscomesdowntoonebasicactthatairisboththesaving
graceandthedownalloanytyre.Sowhynotsimplydowithoutit?
WellMichelincertainlybelieves inthe concept, andhas applied its
Arduousterrain,suchasaconstructionsite,istheidealoperatingenvironmentortheTweelaspuncturesaretotallyeliminated.
Goodyearssel-sealingDuraSealtyreisaninnovativepresent-daysolutionthatwillhopeullybedevelopedbeyondthetrucksectortoincludeothercommercial,4x4andpassengertyresapplications.
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T a l k i n g T y r e s 3 5
expertiseindevelopingtheTweelanon-pneumatictyreandwheel
assemblythathaswonnumerousinnovationandtechnologyawards,
includingTimemagazines One othe Most Amazing Inventionso
2005.Itsnotentirelynew,butitremainsaveryintriguingandviable
alternative.Essentially,theTweelcompriseslexiblespokesusedwithadeormable
wheel to absorb shock and rebound with ease. This doesnt only
throw air(and punctures) outthe window, butallows the operating
characteristics, such as vertical stiness (ride comort) and lateral
stiness(handlingandcorneringability)tobeoptimisedindependently.
Inparticular,thelateralstinessisincreasedbyaactoroivecompared
toanormaltyrejustimaginethecorneringspeedsyoucanachieve!
Somemayconsiderthispieinthesky,butitisindeedheadingorthe
skiesasMichelinhasdevelopedtheTweelorNASAsnewgeneration
omannedandunmannedmoonrovervehicles.
Michelinindicatesthatthistechnologycanalsobeleveragedintoother
mobilityapplicationsrequiringlightweightandlowrollingresistance
(andthetotaleliminationopunctures)suchasconstructionvehicles.
EarlytestsonanAudiA4showedthattheTweelworksexceptionally
wellalthoughindinganacceptingmotoringaudiencewillingtoadopt
theunconventionalwillstilltakesometime.
Thecostothisnewtechnologyaside,personallyIthinkitsagenuinely
viablewayortheuture,andtheendothetyre(aswellaspunctures,
underinlation,overinlationandblow-outs)asweknowit
Colin Mileman is a freelance motoring journalist,
photographer and advanced driving specialist
with over 13 years of experience in this eld. As
a former editor of Topcar and Topbike magazines,
hes as enthusiastic about cars and bikes as
they come, and has extensive knowledge of all
motoring-related matters, including the topic of
tyres, having run the annual and highly regarded
Topcar tyre tests for several years.
TheTweelmayseemaar-etchedconcept,andindeeditseaturedonthenextgenerationoNASAlunarrovers.Itwillcertainlyrequireagiant
leapincustomerperceptiontogainwidespreadacceptanceandthatsasideromanycostconsiderations.
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The next time youre held up on the M1 in
heavytracandyouhappentoseeawoman
runningalongthevergehandingoutbusiness
cards,dontbetoosurprised.Inalllikelihood
hernamewillbeDaleMcKenzie,theManagero
Hi-QKillarney,makingthemostoanotherbad
situation.Inactorher,theresnosuchthingas
abadsituation,onlyanopportunity,theretobe
capitalisedorthebenetoherbusiness.
A female
force to bereckonedwith
D e a l e r p r o i l e 3 7
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3 8 D e a l e r p r o i l e
Bringing new meaning to the word service, this lady is constantly
working,literallyandigurativelyspeaking.Theothernight,sheeven
stoppedonthehighwayinthepouringraintohelpaladychangealat
tyre,aSamaritandeedthatlikelyearnedheradevotedclientorlie.
Thentherewasthetimesheoeredtohelparustratedcustomergettothebottomoanongoingproblemwithhisvehicle,atnocharge.The
motormanuacturerhadessentiallywashedhishandsoit,butDale
wasnotdeterred.Shewasdeterminedtoindtheault,andshedid.The
endresultanimmenselygrateulcustomerwhoreerrednolessthan
17newcustomerstohershop!
Says Dale:Its the little thingsthathavehelped toestablisha new
andloyalollowingortheshopnowcloseoniveyearsold.Inthe
beginning,I spentat least two mornings a weekvisiting businesses
intheareawithpamphletandbusinesscards,encouragingpeopleto
visitour storewhennextonthe marketorpuncturerepairs, wheel
balancingandalignment,aworthwhileexercise
thatproducedtangibleresults.
My theory is this: Get them into the store,
del ight them with personalised service and
theyllcomeback,sometimesevenintheaceo
morecompetitivepriceselsewhere,saysDale.
Sheadds:Youcantaordtokeepacustomer
waitingoranunacceptablelengthotimeIve
openedmydoorsat5amonseveraloccasions
toassistmotoristsmakingtheirwaydowntothe
coast,itsallpartotheservice.
Herservicetohercustomersurtherincludesa
mandatory10-pointcheck-listcoveringavariety
ovehiclecomponents,some,totallyunrelatedto
tyres.Dalesaystheyotendetectaultybrakeor
headlightsorinstance,andnotiythecustomer
accordingly.Wedontcarrysparesothisnature
asarule,butiwecanassistthecustomerinthis
regard,wewill.Inot,atleastwevealertedhimtotheproblemitsall
partogoingtheextramile.
Ocourse,thekeytorunningasuccessultyredealershipthesedaysis
beingabletotranslateyourvisionsuccessullytoyoursta,something
Dalehassucceededindoing,particularlyasitsimpossibleorhertobe
personallyavailableatalltimes.
Everymonthsheholdsdedicatedtrainingsessionswithhertyreitters
and technicians, introducing them to new products and services,
therebyensuringtheyareaswellversedintheireaturesandbeneits
assheis.
Sheclaims: Theresnothing worsethanor acustomerto arriveat
yourshopandbeignored.IImbusyattendingtoanexistingcustomer
my itters know to approach a new customer
immediately. And in a matter o minutes the
customerknowshesingoodhandswhichinturn,
givesmepeaceomind.Nevermakethemistake
otreatingyouritterslikemenialworkersoten
theyconstitutetheirstinteractionbetweenyour
businessandthecustomer,sotheyshouldknowyourproductsandservicesaswellasyoudo.
Dalesimmediategoalistoboostturnoverurther,
especiallyintheaceotherecessionwhichshe
says hasimpactednegatively on the business.
Popularopinionsuggeststhereplacementmarket
willremainlargelyunaectedthisyearinlighto
thelargenumberonewvehiclessoldintothe
marketover the last ive years,but a dissentingviewdisputesthis,
pointingoutthatcurrently,banksarerepossessingaround5500carsa
month!Dalesharesthisview,claimingshesnoticedatremendousdrop
inherbusinessthisyear,somethingthatclearlydoesntsitwellwithher.
Heractionplantorectiythesituationincludesphoningexistingclients
during her quieter moments to remind them that wheel balancing,
rotationandalignmentchecksaredue,plussheintendstakingtothe
streets again in search o new clientele once her newly-appointed
counterhandissuitablytrained.
Her approach to business is rereshing, to say the least. Seldom
haveIcomeacrossamorewell-equipped,motivatedanddetermined
person.Iwecouldonlycloneher..justthinkwhat100Dalesinthe
marketplacecouldachieve!
Get them into the
store, delight them
with persona lised service
and theyll come back,
sometimes even in the face
of more competitive prices
elsewhere.
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4 0 C o n t i C o r n e r
Inkeepingwithitsvisiontocreatesustainable
developmentwithparticularemphasisonprojects in the Eastern Cape and environs
Continental TyreSA has had abusy and
productiveyearlendingitscloutandsupport
to worthy health and social welare, job
creation,environmental,youthdevelopment
andeducationprogrammes.
Mayibuye aving o-operative
Tradit ionally, many South
Aricansdidnothaveaccess
tosavingsandloansviathe
ormalsector,sothisresulted
in a culture o community-
based sav ings and loans
c lubs. Mayibuye Savings
andCreditCo-operativeisonesuchclubthatwasestablishedby
shoplooremployeesoContinentalTyreSAin1998andithas
goneromstrengthtostrengthtobecomeaull-ledgedlegalinancial
institutionthatisrecognisedbytheReserveBankoSouthArica.It
isalsoanoicialCreditproviderintermsotheNationalCreditAct.
MayibuyeisrunbyaBoardoDirectorsmadeupoContinentalTyre
employees,whooccupypositionsintheactoryrangingromTraining
oicertotyrebuilderandmachineoperator.Thecompanycurrently
provides oice space, telephone and ax acilities as well as other
resourcessuchas inancialassistance andexpert adviceon various
operationalissues.
TA occer and Athletics lubs
Estalished in 1999, with the intention o providing an opportunity
orCTSAemployeestocompeteintheIndustrialSoccerLeague,the
clubhassincegrowntoincludeseveralunemployedmembersothe
Community.Thecompanysupportstheclubbypayingmembership
Helping
peoplehelpthemselves
PROMOTION
TheSOSChildrensVillageistogetanewhomethankstoContinental.
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From just three storesin 1999,the ranchise
networkoneothecountrysyoungestmajorranchisebrandshasgrownto179nationwide.
Managing Director Sean Harrison, who joined
Hi-Qtwo years ago, says: From a ranchising
pointoview,thegrowthotheHi-Qnetworkhas
beenphenomenal.Injustadecade,thebrandhas
becomeahouseholdnameinSouthArica.
Overthepastewyearsandinspiteothe
turbulent economic climate Hi-Q has been
the astest-growing brand in the retail motor
industrysector.WeareveryproudoHi-Qand
the enterprising individuals that make up our
brand,saidHarrison.
Fromtheoutset,Hi-Qsvisiontosetthehighest
standardsromtop-qualitycustomerserviceto
neatstoresandairpriceshaspaido.Our
biggestchallenge10yearsagowasgettingthe
brand establishedas the name, Hi-Q, doesnt
explaintheserviceweprovide.Thenetworks
irst slogan Its allaboutwheels drew in the
customers,resultinginamassivesupportbase.
4 2 H i - Q 1 0 y e a r s
Withthebrandirmlyestablished,thesloganwasreplacedwithThe
oneyoucantrust,whichembodiesalloHi-Qsvalues,saysHarrison.
Whatsmostimportanttousishowweserviceourclientsthebrand
maydrawpeoplein,butitsourservicethatkeepsthemcomingback.
ChairmanotheDealerCouncilortheranchiseJoelBackhasbeen
involved with the brand rom the start, having spent severalyears
as General Manager and Director o Hi-Q beore running his own
ranchisedoutlet,Hi-QWoodmead,inJohannesburg.
Atthe time oits inception, tyre manuacturerswerelookingor a
channelodistributionthatwasincreasinglyreliableanddependable.
Global retai l t rends indicated that itment centers owned byindependentranchiseesasopposedto corporateorganisationswere
thebestoption,astheyweremorelikelytogoaboveandbeyondthe
callodutyinservingtheircustomerbase.
For Hi-Q, a subsidiary o Goodyear, the ranchise programme was
toproveawinningormula.IbelievestronglythattheaverageHi-Q
dealerispassionateabouthisbusinessandservingthecustomer.He
goestheextramiletodeliveronHi-Qspromiseobeingtheoneyou
cantrust.
Overtheyears,asthebrandgrewandmoresalespointsopenedup,
Ive watched Hi-Q become anincreasinglymeaningul playerin the
Celebrates10Successful
Years
Sean Harrison, ManagingDirector of Hi-Q.
Joel Back, Chairman ofthe Hi-Q Dealer Council,who was involved withthe brand from the startas General Manager andDirector, now runninghis own franchised outlet
in Johannesburg.
OneoSouthAricasleadingconsumertyre
retail brands Hi-Q celebrated 10 years o
exceptionalgrowthwithintheretailtyreand
wheelindustryinSeptember.
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FAT FAT The i-Q volution:
-1999 to 2001-
InAugust1999,therstoutletwassignedup.Intotal,eightranchises
cameonboardintherstyear.
From the start, priorities were to establish instant credibility and
maximisebrandidentity.
Theranchisehadgrownto65storesbytheendo2001.
-2002 to 2004-
A new market position was introduced to refect Hi-Qs ongoing
commitmenttotheconsumer.Hi-QbecameTheoneyoucantrust.
Anongoingcorporatesocialinvestmentrelationshipwasestablished
withdisadvantagedruralschoolsintheNorthCape,withinthe(then)
4x4EcoChallengeproject.ThenumberoHi-Qoutletshadreached130bytheendo2004.
-2005 to 2008-
Theemphasisshitedstrategicallytoretailingandcustomersatisaction.
Customerresearchinthisperiodhasrevealedalmostperectscoresin
termsoservicesatisaction.
ThenumberoHi-Qoutletsswelledtomorethan170nationwide.
H i - Q 1 0 y e a r s 4 3
market.TheHi-Qlogoisinstantlyrecognisable,andthereisasigniicant
andgrowingsegmentothemarketthatsupportsthebrand.
Hi-QAirportTyresco-ownerTonySlabbert,oneotheirstdealersto
jointheranchisenetworksays:Hi-Qhasbeenasuccessstoryrom
dayone.
InmediagroupAvusaslastRetailAwardssurvey,Hi-Qachievedaclear
irstpositioninthetyreretailsegmentandscoredaantastic44%better
thanitsnearestcompetitor.
The brands impressive ootprint has even extended beyond South
Aricas borders, with one store irmly establishedin Botswana and
anothertheirstintheMiddleEastopeninginDubainextmonth.Acohesiveranchiserelationship,outstandingmarketingstrategies
and a pioneering response to customer demands are what have
jettisonedHi-Qtothetop.saidHarrison.
Customerscanlookorwardtoanother10yearsogoodservice.
Sean Harrison (Managing Director of Hi-Q, left) together with Joel Back(Chairman of the Hi-Q Dealer Council) and Andrew Bowren (Goodyear SalesDirector and Hi-Qs rst MD).
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4 2 C o n t i C o r n e r
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TyrecompaniesclaimnoF1interest
With Bridgestone opting out after the 2010 season, the question on
everyones lips is who will step up to supply race tyres for Formula One?
ThreekeynameshavegonebythewaysideasGoodyear,PirelliandMichelinsay they are not interested.Pirelli, whichtwo yearsago had indicated an
interestinreturningtoF1,saiditwillocusonitsWorldRallyChampionship
andGTracingeorts.Michelin,whichpulledoutoF1in2006,toldmediathat
ithadnointerestinreturning.Goodyear,whichhadoncebeenamajorsupplier
beoreleavingin1998andnowocusesitsattentiononNASCAR,relatedthe
samemessage.
Goodyear,though,didnot specicallyruleoutitsDunlopbrand,whichhas
astoriedhistoryinF1.Anumberootherbrandnameshavebeenbandied
about,includingKumho,whichbeganaF1tyredevelopmenteortveyears
ago,andHankook,whichhasbeenactiveinGTracing.Though2010isstillalongwayawayandcompanieshavebeenknownto
changetheirminds,onehastowonderithecurrenteconomicturmoilcoupled
withpasthistoriesbetweentyremakersandFIA,mightleaveF1withnotyre
options. (TireReview,November2009)
BandagnowullyintegratedintoBridgestoneinUK
In the UK, Bridgestone and Bandag products are already being sold side-by-
side, with the two ranges evolving to reect the inuence of the merger. Itis also representative of what is and will happen in other European markets.
In pure business terms, the rst signicant ruit o the newly integrated
businessesisthetransero8000DSVtrailersromBandagEurofeetto
BridgestonesMegafeetnetwork.AcrossallveoBridgestonescommercial
vehicle segments (long haul, regional, on/o road, bus and light truck),
customersarenowpresentedwithQualitread,BandagandBulldogoptionsto
complementBridgestoneandFirestone-brandednewtyres.
Another example o Bandags integration into Bridgestone can now be
seenintherangeotreadsthatarenowandwillinuturebeonoer.For
obvious reasons Bridgestone executives were reportedly uncomortablewiththeBandagpatternsreportedlyinspiredbyMichelintreads.Asa result
theseBandagproductswillnowbereplacedaltogetherbyanewlydesigned
applicationspecic rangeo treads and compoundsdesignedby Bandag.
(tyrepress.comNovember2009)
Goodyearblimpfyinghigh
The Goodyear Blimp arguably one of the most recognisable corporate
icons in America today will become ever more visible in the years to
come. In the new Goodyear corporate identity and building upon the strong
4 6 W o r l d n e w s
foundations laid over the last 80 years the Blimp will be centralised,
drawing more positive associations with the Goodyear brand. The Blimp
is the primary branding device and as such plays the most important role.
It communicates the symbolic role of Goodyear overlooking the drivers on
the street, guarding over their safety, almost like a guardian angel.
EntrepreneurMagazinehas recentlynamedtheGoodyearBlimponeo the
bestmarketingideasever,andTheBestUseoOutdoorAdvertising.MitziCrall,
authoro100SmartestMarketingIdeasEver,saidTheGoodyearBlimpisits
ownkindomagic.Iweseeitfoatbywhenweregoingaboutourdailylives,
weruntogetourriendsandamilytocomesee.Werereceptivetothebrand
message. (www.goodyear.com)
GoodyearapprovesaviationtyretestcentreinSA
The only aviation tyre test centre other the University of North Dakota has
recently been approved by Goodyear on home soil. Before 43 Air School at
Port Alfred could boast this high accoloade, it was screened thoroughly to
ensure a uniform standard for these specialised products.
FlyingisaseriousbusinessatPortAlreds43AirSchool,arguablythetop
trainingcentreortheworldsbestairlines.With40registeredaircratlogging
thehoursouturecommercialpilots,thisfyingacademyhasanimpeccable
saetyrecord.
Andthesingleandtwin-propellerPiperaircratinthefeetrelyexclusivelyon
Goodyearaviationtyresorthenumeroussaetake-osandlandingsrequiredduringtraining.
Paulde Villers,Goodyear SAs AviationTyres divisions salesmanager or
SouthernAricasaysthemorethan4000fyinghoursamonthrecordedat43
AirSchoolmakesitperecttomeasuretheperormanceoGoodyearsaviation
tyresagainstitsmajorcompetitors. (www.goodyear.com)
China(Guangro)IntRubberTire&AutoAccessoryExhibitionexpectsrecordnumberoexhibitorsandvisitors
China is fast becoming one of the biggest producers, exporters and
consumers of rubber tyre and auto accessory products in the world, with
Shandong being the number one producer and exporter of such products in
the country, making up over 50 percent of the market and export value. As
the only tyre and auto parts show located in the Chinese production base,
China (Guangro) International Rubber Tire & Auto Accessory Exhibition will
take place at Gurangrao International Expo Center from 9-11 May 2010.
The exhibition area is estimated to be up to 11 000m 2 with about 300
exhibitors set to interact with more than 10 000 buyers and high calibre
visitors worldwide.
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a 2009 Pirelli
alendar courtesy o
Pirelli Tyres A
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conGrATuLATIons To our PreVIous coMPeTITIon WInner!
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whosecorrectanswerwinshimasetonewtyrestothevalueoR3000.00,courtesyoSupaQuick.
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With the reliability you get rom Bandag, your feet can take on anything.
For more inormation contact Bandag: Tel: +27 11 439 6000, Fax: +27 11 506 8717 or visit www.bandag.co.za
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pirelli.co.za
High Mileage
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A GREEN TYRE.AVAILABLE ONLY IN BLACK.The new CINTURATO P7 is more than just ahigh performance tyre. From its manufacture toits behaviour on the road, this is a tyre designedto help preserve the world we live in, ensuringfuel savings and low CO2 emissions, whilstoffering driving pleasure and high mileage.For more information visit www pirelli co za