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Treaties: Great Nations
In Their Own Words Web Project
Megan ByrnesInternet Strategies
December 10, 2011
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NMAI’s Mission:The National Museum of the American Indian is committed to advancing knowledge and understanding of the Native cultures of the Western Hemisphere, past, present and future, through partnership with Native people and others.
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Treaties: Great Nations In Their Own Words
ExhibitionOpening in late 2012 – early 2013
Dual focus of websiteExhibition (virtual and physical)
Educational Resource
Coincides with launch of National Education Initiative
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Project Goals and Challenges: Educational Resources and
ProgrammingGoals of Treaties Site
Increase understanding of American Indian history, tribal sovereignty, and rights
Build our 9-12 audience and market ourselves as a place for civics/ US gov’t material
Institutional Challenges
Meeting demand for accurate, culturally appropriate and contemporary classroom materials about Native people
Fulfilling need of schools featuring civics funding cutbacks yet increased demand to meet these standards
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Project Goals and Challenges: Onsite Visitation and Online Presence
Goals of Treaties Site
To market the Treaties exhibition, entice more visitors onsite, and improve the quality of all visitors’ experiences (pre-, during, and post-visit)
To promote an accessible, engaging, and interactive online presence and public forum to dialogue about these issues
Institutional Challenges
Declining numbers in onsite museum visitation
Lack of online interactive opportunities for user-generated content
Image of museum as “the authority;” lack of accessibility
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AudiencePrimary:
• Teachers and Students (4-12)Social Studies / US History; Civics / Gov’t
Secondary:
• Pre- and Post- Treaties exhibition visitors
• Tribal community members
• University teachers and students
• General learners (US and abroad)
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Measuring SuccessWhat is success? To increase:
1. Educators’ use of NMAI’s classroom materials and programs
2. Traffic to the website and the museum
3. General understanding of AI history and modern-day issues
Qualitative
• Ongoing evaluation (surveys, interviews, longitudinal studies, embedded assessments)
• Analysis of comments from “Join the Discussion” social media features, as well as social tagging, etc.
Quantitative
• Site analytics (traffic, bounce rates, downloads, time spent)
• Increased exhibit and school group visitation
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Why Treaties? Why Now?
Exhibition
NEI
Marketing a New NMAI
Funding through SI collaboration
Addresses main themes of mission
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Thank you!
Questions or Comments?