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PURE JOY INSIDE.™
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PURE JOY INSIDE.™
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indigo is about those wonderful, precious
moments when the noise and stress of life fall away,
and we are captivated by our pets.
In seeking a symbol for these moments of clarity and connectedness, we came upon the color indigo. Many believe
that indigo, the sixth color of the rainbow, represents
intuition. Let your indigo guide your choice, and we know you’ll find treats your pets will love.
We’ve created indigo treats to help all pet parents capture
more of these precious moments. Our hope is that
all of us feel more Pure Joy Inside.™
Contact Us1-800-732-2677
www.petsafe.netRadio Systems Corporation
10427 PetSafe Way Knoxville TN, 37932
INGREDIENTS: Potato Starch,
Blueberries, Cranberries, Natural
Chicken Flavor, Mixed Tocopherols,
Rosemary Extract, Green Tea Extract,
Titanium Dioxide, Calcium Carbonate,
huito (fruit) and watermelon juice
INGREDIENTS: Potato Starch,
Green Pea, Blueberries, Rice, Chicken,
Natural Fruit Juices, Beef, Tapioca,
Cultured Milk, Natural Pork Flavors,
Peppermint Leaves, Green Tea Extract
Extraordinary treats made in the USA.
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GREEN TEA EXTRACT
green peas
ROSEMARY EXTRACT
blueberries
The Lickable Dog Treat.
Find out more about indigo, indigo Fresh and other exciting treats by PetSafe.
The situation in snacks and treats.Humanization of pets is a key driver in pet treat purchases. As owners identify more closely with their pets, new preferences are creating growth opportunities.
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Current Pet Snack & Treat
Sales
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Consumers demand added value, such as: • Premium, wholesome
ingredients• Natural and safe recipes• Fortified & functional snacks
indigo™ answers the call for fresh and safe meats, effective oral care without the mess, and indulgent snacks that provide health benefits.
A $600 million opportunityPet specialty retailers have 47 percent of the dry dog food category but only 18 percent of Snacks and Treats purchases. If Pet Specialty can grow to 47 percent of treats, that’s an opportunity for more than $600 million in revenue.
Current Grocery & Mass
Current Pet Specialty:
18%
Opportunity for S&T Growth:
29%
www.petsafe.net
A $600 million
opportunity!
Beef or Chicken
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Available in
3 & 6 oz.
boxes!
FRESH–Meat–
VACUUM SEALED
Smokehouse Strips—Premium Smoked & Cured Cuts made in the USA —
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Made with 95% real meat, indigo Smokehouse Strips are one-of-a-kind meaty treats that are vacuum-sealed for freshness.• Real smoked and
cured meat is the #1 ingredient
• No artificial colors or flavors, no animal by-products and grain free
• A great high protein snack!
Pet parents are looking for safe and healthy meaty dog treats in light of well-publicized safety concerns related to imported dog jerky. The answer is indigo Smokehouse Strips, high quality cuts of real U.S. beef or chicken, vacuum-sealed for freshness.
A new formula for meaty treatsUnlike traditional jerky treats that are preserved with salt and sugar, indigo Smokehouse Strips are simply premium smoked meat. Our formula includes unique antimicrobial ingredients that make indigo meats a safe snack, every time.
Beef
Chicken
MILK
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Triple ChewS ™—2 Textures and 3 Health Benefits in 1 Tasty Treat —
Available
in Small,
Medium &
Large
sizes!
MOIST–Filling–
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This long-lasting chew is available in small, medium and large sizes to suit a variety of dogs. Triple Chews are formulated based on biometrics of canine chewing to help clean teeth. Designed to stand on its end, this uniquely shaped bone is easy for dogs to hold between their paws as they chew!
Inside indigo™ Triple Chews™
No artificial colors or preservativesNatural blue color from blueberries and fruit juices.
Premium ingredientsRecipe includes potato, chicken and blueberries.
Grain freePerfect for allergy- prone dogs.
With a chewy outside and moist inside, dogs love this tasty treat, and pet parents love that it’s a healthy snack. 1. Antioxidants for immune
systems support 2. Chewy texture promotes
cleaner teeth 3. Probiotics for
digestive health
POTATO
BLUEBERRIES
Made to ChewMade to Chew
Chicken
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COMPLETE–Oral–CARE
TM
PURE JOY INSIDE.™
TM
PURE JOY INSIDE.™
ORAL CARE IS AS EASY AS GIVING TREATS!
Fortified with Antioxidants
4 Steps to Fresh
Dental GEL1Loosen plaque & tartarDaily
Dental BISCUITS2Remove plaque & freshen breathDaily
Dental STICKS3Scrape away plaque & tartar2x/week
FLOSS BONES4Clean between teeth & gum line1x/week 10
Oral health is a $400 million segment of pet treats, and consumers continue to search for easier solutions.
indigo Fresh is a 4-step oral care system that uses tasty treats dogs love to freshen breath and clean teeth. No brushing or messy application of teeth cleaning products required!
How does it work?indigo Fresh treats are formulated based on biometrics of canine chewing to help clean teeth and freshen breath. All indigo Fresh treats contain Hexametaphosphate (HMP), a compound proven to reduce plaque and tartar buildup, which are leading causes of periodontal disease and halitosis.
True blue antioxidantsWith blueberries and other antioxidant rich ingredients, indigo Fresh supports a healthy immune system as it cleans teeth. No artificial colors!
Fortified with Antioxidants
4 Steps to Fresh
Dental GEL1Loosen plaque & tartarDaily
Dental BISCUITS2Remove plaque & freshen breathDaily
Dental STICKS3Scrape away plaque & tartar2x/week
FLOSS BONES4Clean between teeth & gum line1x/week
Fortified with Antioxidants
4 Steps to Fresh
Dental GEL1Loosen plaque & tartarDaily
Dental BISCUITS2Remove plaque & freshen breathDaily
Dental STICKS3Scrape away plaque & tartar2x/week
FLOSS BONES4Clean between teeth & gum line1x/week
Fortified with Antioxidants
4 Steps to Fresh
Dental GEL1Loosen plaque & tartarDaily
Dental BISCUITS2Remove plaque & freshen breathDaily
Dental STICKS3Scrape away plaque & tartar2x/week
FLOSS BONES4Clean between teeth & gum line1x/week
Fortified with Antioxidants
4 Steps to Fresh
Dental GEL1Loosen plaque & tartarDaily
Dental BISCUITS2Remove plaque & freshen breathDaily
Dental STICKS3Scrape away plaque & tartar2x/week
FLOSS BONES4Clean between teeth & gum line1x/week
GREEN TEA EXTRACT
BLUEBERRIESGreen Peas
Peppermint
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12 Pack Clip Strip
PURE JOY INSIDE.™
TM
Tall Vend (for Samples) 25 individually wrapped,
medium indigo Triple Chews (other assortments available)
Half Vend (for Samples)
Merchandising drives salesPet treats are typically impulse purchases, so we’ve developed a range of merchandising options to increase sales by reaching consumers as they shop. Try floor displays for main aisles, paid sampling at check out and in the treats aisle, and autovends and clip strips to maximize space in the food aisle.
More
than $190
of margin
per sq. ft.!
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Large Corrugate Floor Stand indigo™ Assortment
Smokehouse Strips, Beef: 42Smokehouse Strips, Chicken: 42
Triple Chews: 36 small, 24 medium, 24 large
More
than $300
of margin
per square
foot!
More
than $200
of margin
per square
foot!
TM
PURE JOY INSIDE.™
Large Metal Floor Stand indigo Fresh Assortment
Gel: 16 peppermint, 16 eucalyptusBiscuits: 6 small, 6 medium, 6 largeSticks: 6 small, 6 medium, 6 large
Floss Bones: 6 small, 6 medium, 6 large
Window Cling
In & Out Signs
Display Cube Hours Sign
Open & Closed SignsShelf Wobbler
Signage kits
13Counter Mats
PURE JOY INSIDE.™
TM TM
PURE JOY INSIDE.™
Remind consumers to add a treat to their basket!
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Product Brochures
Coupons
Bandanna
Backpack with Product Samples
Product Buttons
The next step
is EASy!Contact us to learn
more about the new
line of indigo treats
and programs available
to help maximize your
volume and margin
T-Shirt
Sampling kits
PURE JOY INSIDE.™
TM TM
PURE JOY INSIDE.™
Familiarize retail sales staff with indigo products!
Radio Systems Corp.10427 PetSafe Way • Knoxville, TN 37932 USA • www.petsafe.net • 1.800.732.2677
PetSafe,® the PetSafe logo and Lickety Stick® are registered trademarks of Radio Systems Corporation. ©2013 Radio Systems Corporation. All Rights Reserved. Contents subject to change without notice.
®
Flip and continue to learn more about:
PetSafe®, the PetSafe logo , Pure joy inside™ and indigo™ are registered trademarks or trademarks
of Radio Systems Corporation. ©2013, Radio Systems Corporation. All Rights Reserved. Contents subject to change without notice.
PURE JOY INSIDE.™
TM
Flip and continue to learn more about:
Floor Stand60 Unit Assortment
15 Chicken, 15 Tuna, 9 Turkey, 9 Salmon, 6 Beef, 6 Dairy
Shelf Wobbler
Counter Mat
Posters
Display Cube
Feline Lickety Stik™ Signage Kit
Feline Lickety Stik™ Sampling KitBackpack, t-shirts, coupons, brochures, samples & more!
… plus much more!
$73of margin! per sq. ft!
$158of margin! per sq. ft!
12 Unit Tray12 Unit Assortment
Each PDQ Contains: 12 Chicken, 12 Tuna, 12 Turkey, 12 Dairy,
12 Beef OR 12 Salmon
Autovend Dispenser27 Unit Assortment 4 Chicken, 4 Tuna, 4 Turkey, 4 Dairy, 4 Beef, 4 Salmon
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$864of margin! per sq. ft!
Autovend DispenserEach Autovend Contains 12 ct. of ONE Formula:
• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity • Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint
Floor Display192 Unit Assortment 24 of Each Formula:• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity • Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint
PDQ Display (12 count)12 Each of ONE formula:
• Stress & Antioxidant • Bone & Joint • Skin & Coat • Immunity
• Digestive • Icy Spearmint • Cool Eucalyptus • Winter Peppermint13
$165of margin! per sq. ft!
$511of margin! per sq. ft!
$276of margin! per sq. ft!
Lickety Stik® LiquiMint™9 Unit PDQ Display
Each PDQ Contains: 9 Eucalyptus
9 Spearmint OR 9 Peppermint
– Lickety Stik® & Lickety Stik® Gel Signage Kits –
– Lickety Stik® & Lickety Stik® Gel Sampling Kits –
Backpack w/Product Samples
Posters
Brochures
Counter Mat … plus much more!
… and more!
Kits remind
consumers to add
a treat to their
basket!
Familiarize retail
sales staff with
Lickety Stik
products!
Shelf Wobblers
12Buttons
Coupons
Display Cube
®
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Merchandising Drives Sales!Pet treats are typically impulse purchases, so we’ve developed a range of merchandising options to increase sales by reaching consumers as they shop. Try floor displays for main aisles, display PDQ’s at check out and in the treats aisle, and autovends to maximize space in the food aisle.
The next step is easy!
Contact us to learn
more about innovative
Lickety Stik® treats and
programs available to
help maximize your
volume and margin.
Floor Stand48 Unit Assortment
24 Chicken, 12 Liver, 12 Bacon
$83of margin! per sq. ft!*
Autovend Dispenser12 Unit Assortment
4 Chicken, 4 Liver, 4 Bacon
PDQ Display (9 count)9 Unit – Choose: Chicken,
Liver, or Bacon$189
of margin! per sq. ft!*
$532of margin! per sq. ft!*
Available in six delicious flavors!Tuna, Chicken, Turkey, Beef, Salmon and Dairy
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MILKROSEMARY EXTRACT
Chicken
See it in action!
• 1 calorie in every 20 licks
• Natural with Added Vitamins
• No Mess
• Full Flavor Family – VARIETY
• Extremely Palatable
• Made in the USA
Feline Lickety Stik® Key Benefits:
GREEN TEA EXTRACT
No other cat treat provides such close interaction between cats and their people! Fifty-four percent of cats in the United States are overweight or obese, so, with only one calorie in every 20 licks, Feline Lickety Stik® is just what the veterinarian ordered.
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LiquiMintFLAVORS
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Put the “fun” in functionality. PetSafe’s highly enjoyable liquid pet treat just got better with three new dog-breath-fighting flavors: Peppermint, Spearmint and Eucalyptus. • Natural with
added vitamins • Just 1 calorie
in every 10 Licks • Over 500
licks per bottle See it in action!
MILKROSEMARY EXTRACT
Chicken
Pepperminteucalyptus
GREEN TEA EXTRACT
Spearmint
NO Mess Rollerball Design distributes even
flavor
Handheld size fits in pocket, bag or purse!
Made in the U.S.A. with All-Natural
ingredients
Over 500 delicious
licks in every bottle!
Another quality product from
PetSafe®
Contoured bottle allows
for easy handling
Handy indicator window
shows when it’s time
to get more!
Lickety Stik® is the total package— fun, healthy and delicious! With only one calorie in every 10 licks, it’s a no-guilt reward dogs love. Available in six delicious flavors: Savory Chicken, Braised Liver, Smoky Bacon, Sharp Cheese, Peanut Butter and Big Beef.
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®
Varieties Support Health and Well-Being
Breath Freshening Gels3 5
Stress & Antioxidant
Cool Eucalyptus
Bone & Joint
Icy Spearmint
Winter Peppermint Skin & Coat
Digestive
Immunity
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Lickety Stik® Gel is the easy and fun way to give your dog a tasty treat with added health and oral benefits. Choose from five varieties to support health and well-being and three flavors to freshen breath. Lickety Stik Gel comes in a bottle that allows pet parents to dial up just the amount their dog needs.
A Complete Line of Health, Well-Being,
and Breath Freshening Formulas
Low CalorieEasily Dispensible • Healthy ingredients and a
delicious taste your dog will love!• Two formulas available:
– Health & Well-Being – Breath Freshening
• Low calorie lickable dog treat• Made in the USA
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A $600 million opportunityPet specialty retailers have 47 percent of the dry dog food category but only 18 percent of Snacks and Treats purchases. If Pet Specialty can grow to 47 percent of treats, that’s an opportunity for more than $600 million in revenue.
Current Grocery & Mass
Current Pet Specialty:
18%
Opportunity for S&T Growth:
29%
Current Pet Snack & Treat
Sales
4
A $600 million
opportunity!
www.petsafe.net
Consumers demand added value, such as: • Premium, wholesome
ingredients• Natural and safe recipes• Fortified & functional snacks
Lickety Stik® meets these needs while providing a completely new treating experience!
3
See Lickety Stik® in action!
The Situation in Snacks and TreatsHumanization of pets is a key driver in pet treat purchases. As owners identify more closely with their pets, new preferences are creating growth opportunities.
INGREDIENTS: Natural Chicken Flavor,
Condensed Cultured Skim Milk, Bacon
Fat, Lecithin, Natural Bacon Flavor, Mixed
Tocopherols (A Preservative - A Source
of Vitamin E), Ascorbic Acid, Rosemary
Extract, Green Tea Extract.
MILK
GREEN TEA EXTRACT
Extraordinary Treats Made in the USA.
2
ROSEMARY EXTRACT
chicken
Contact Us1-800-732-2677
www.petsafe.netRadio Systems Corporation
10427 PetSafe Way Knoxville TN, 37932
®
Lickety Stik® is an innovative and exciting pet treat developed with pet parents in mind. Dispensing a liquid or gel is a new way to treat that provides owners with a unique opportunity to interact with their dogs and cats. Available in liquid and gel formulas and in many flavors, Lickety Stik is:
• Mess-free, served in easy-to-use dispenser bottles
• Convenient and easy to carry in a pocket or purse
• Low calorie and great for training
• Made in the U.S.A.
Pets love it when their owners...
®
PetSafe® Treats Catalog
Global Pet Expo
2013