Download - True ventures 2010
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True Ventures 2010
Jesse Schell
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Our Founders
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1) Branded Content2) 3D Browser Games3) Multiplatform Gaming4) Kids and Families5) Connecting to Real Life
The Future of Social Gaming
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Real LifeGames
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+10!
+20!+20!
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+10!
+10!
+5!
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+45! +500!
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+200!
+50!
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+100!+50!+30!
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+10! +10!+10!+10!+10!
+500!
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+100!
+100!
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+
+2700!
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+2000!+5000!
+9000!
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+5!
+1000!
+30!
+100!+30!
+10!
+5!
+25! +75! +300!
+30!
+30!
+200+50!
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?
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Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
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Two Dangers
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Danger 1: The Innovator’s Dilemma
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1500 FTE $300M
WTF?!
+- - =
- + =+ $100M
$500M$600M
WTF?!
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Danger 2: Rewards can Backfire
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Eight Keys to Successful Game-ification
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Key 1: Make it Engaging
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Key 2: Make it Effortless
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Key 3: Make it Uncheatable
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Key 4: Make it Not Embarrassing
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Key 5: Design around the “moment of payment”
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$350M+ =
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>I
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Key 6: Embrace Diverging Technologies
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The Hype Curve
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The Hype Curve
Put Jokes Here
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“Shampoorn”
+ =
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Key 7: Embrace Important Trends
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Have you noticed?
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Beautiful!
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Customized!
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Shared!
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Real!
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TV
Groceries
Reality TV
Organic Groceries
Big Mac Angus Burger
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+ =
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Advergaming
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Are your friends on drugs? Report them NOW and get
30,000 pieces of Silver!
Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth
One Million Gold! Buy 10 Cartons,Unlock a Bentley!
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Key 8: Make Life Better
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