Download - Tv Analysis Monthly Report June-August 2014
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TV Analysis Monthly Report June to August 14
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June July August
342,567 328,492
250,141 274,687 271,820 265,665
2014 2013
Trend AnalysisComparison Jun-Mar 14 V Jun- Mar 13
Total Minutes of Advertising
The months of June and July enjoyed the highest share of advertising minutes because of Ramadhan campaigns. There is a drop of nearly 27%. witnessed from June to August in advertising minutes. Comparing the figures of
2013, there was merely a drop of 3% in advertising minutes from June to August.
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TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
a...
Beve
rage
s
Det
erge
nts
Pers
onal
Pro
duct
s
Culli
nary
Cons
truc
tion
Hea
lthca
re &
Med
ical
...
Food
Info
rmati
on T
echn
o...
Gov
ernm
ent o
f Pak
i...
Oth
ers
21%
17%
14%
11%
8%
4% 3% 3% 3% 2%
15%
Highest share of advertising minutes in combined three months (June-August, 2014) is enjoyed by cellular communication sector followed by beverages and detergents
accumulating to a total of 52% share.
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TOP 10 ADVERTISERS% Share of Advt. Minutes
Unilever P & G Qmobile Pepsi Cola The Coca Cola
Telenor Reckitt Ufone Mobilink Engro Foods
16%
8%
6%
4% 4%3% 3%
3%2% 2%
Unilever retains the position of top advertiser on TV enjoying a share of 16% with its competitor P&G following in the second position with half of its share (8%).
Interestingly Pepsi and Coke stands at fourth and fifth position with 4% share.
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TOP 15 BRANDS% Share of Advt. Minutes
SafeguardUfone
Telenor Talksh
awk
Coca Cola
New Ariel B
lue
Dettol Soap
Q Mobile
Noir i
5Pepsi
Seven UpSprit
e
Mobilin
k
Surf Exce
l
Head & Shoulder
USAID
Zong 4G
3%
2%2% 2% 2% 2% 2% 2%
2% 2% 1% 1%1% 1% 1%
Among the top 15 brands that advertised heavily during June – August 2014, safeguard enjoys top position with a share of 3%. Overall, the top 15 brands
accumulate to a total of 27% share of advertising minutes on TV.
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Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
TV ONE
Abb Takk
A-PLUS
EXPRESS NEW
S
ARY DIGITAL
NEWS O
NE
HUM TV
ATV
Apna TV8xm
DUNYA NEW
S
CITY42
ARY NEW
S
Express
Ent,
DAWN N
EWS
4% 4% 4%4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3%
3%
The top three channels that had the highest advertising during June-August include TV-One, Abb Takk and A-plus accumulating to a total of 12% share.
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Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONE
NEWS O
NE
Abb Takk
Apna TV8xm
CITY42KTN
A-PLUS
Express
Ent,
Capital T
V
AVT Khyber
HUM TV
ARY DIG
ITALJA
AGATV
4%
4% 4% 4%4%
3% 3% 3%3% 3% 3% 3% 3% 3% 3%
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Genre Split in June to August-14% Share of Advt. Minutes
Ent45%
NEWS41%
MUSIC7%
MOVIES3%
KIDS2%
RELIGIOUS1%
SPORTS1% FOOD
1%
HEALTH0%
Entertainment and News remain the most popular genres during June-August 2014 enjoying a total share of 86% advertising minutes.
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Time Band Split June to August 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)
6%
The most popular time slot that pulled heavy advertising remains the prime time slot of 7pm to 11pm with a share of 29%.
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THE END
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