Download - Twitter
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TWITTER INC. CONFIDENTIAL
#NYCgov on TwitterSeptember 27, 2011
Adam SharpManager, Government & Politics@AdamS
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TWITTER INC. CONFIDENTIAL 3
Twitter growth
2006 2011
100M+Active Users
230M+Tweets / Day
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TWITTER INC. CONFIDENTIAL 4
#NYCgov on Twitter
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TWITTER INC. CONFIDENTIAL 5
Building a community
Discover
Engage
SharePromote
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TWITTER INC. CONFIDENTIAL 6
#Discover
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TWITTER INC. CONFIDENTIAL 7
A real-time information network Virginia
Washington, DC
Maryland
New York
Massachusetts
August 23, 2011 #earthquake
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#earthquakeAugust 23, 2011
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TWITTER INC. CONFIDENTIAL 9
See what’s happening right now
#earthquake
twitter.com/search
near:NYC within:50mi
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TWITTER INC. CONFIDENTIAL 10
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TWITTER INC. CONFIDENTIAL 11
#Share
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TWITTER INC. CONFIDENTIAL 12
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TWITTER INC. CONFIDENTIAL 13
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TWITTER INC. CONFIDENTIAL 14
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TWITTER INC. CONFIDENTIAL 15
Don’t forget your #hashtags
#immigration
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TWITTER INC. CONFIDENTIAL 16
Don’t forget your #hashtags
#irene
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TWITTER INC. CONFIDENTIAL 17
Be yourself.
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TWITTER INC. CONFIDENTIAL 18
#Engage
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TWITTER INC. CONFIDENTIAL 19
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TWITTER INC. CONFIDENTIAL 20
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TWITTER INC. CONFIDENTIAL 21
#Promote
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TWITTER INC. CONFIDENTIAL 22
Promote quality content
@
http://
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TWITTER INC. CONFIDENTIAL 23
Promote quality content
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TWITTER INC. CONFIDENTIAL 24
Promote your content
Follow
twitter.com/about/resources
Best way to gain followers is to ask.@nam
eDon’t forget about “Fast Follow.”
40404“follow
username”
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TWITTER INC. CONFIDENTIAL 25
Promote your contenttwitter.com/about/resources
Tweet Let people easily share your content on Twitter.
†BrightEdge Analysis, August 2011
7x more exposure for your content.†
Provide suggested content and accounts.
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TWITTER INC. CONFIDENTIAL 26
Make it part of your DNA
Discover
Engage
SharePromote
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TWITTER INC. CONFIDENTIAL 27
support.twitter.com media.twitter.com
dev.twitter.com business.twitter.com
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TWITTER INC. CONFIDENTIAL
#NYCgov on TwitterSeptember 27, 2011
Adam SharpManager, Government & Politics@AdamS