Download - Twitter for MPhil in Technology Policy 2014
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Cambridge Judge Business School
Getting started on TwitterDavid Reiner @TechPolicyMPhilAndy Priestner @PriestLibAnge Fitzpatrick @angeftizpatrick
MPhil in Technology Policy
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Session objectives• Understanding what Twitter is• Exploring how to use Twitter effectively• Start tweeting using your new account• Gain confidence with Twitter terminology• Discuss the pros and cons of using Twitter• Learn how to write engaging tweets• 20 Top Tips & Tricks
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How many of you were on Twitter prior to this course?
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Visitor Resident
Are you a visitor or a resident online?
Conduct a Google Search
Writing a review on Trip Advisor
Tweet regularly about all aspects of your life
Tweet only about professional activities
Create a Facebook Group and invite others to join
BlogOnline shop
Share all the photos you take on Flickr
Update your LinkedIn profile
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Visitor Resident
Where are you on the scale?
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Twitter culture: separating fact from fiction
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What do people say about twitter?
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In groups: one GOOD and one BAD thing you’ve heard about twitter
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What’s the point of Twitter?
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Twitter facts• Faster than earthquakes• Established linguistic and cultural norms• Has global reach: 35 languages• Is (generally) a public space• On average, more than 500 million tweets are sent every
day• Increasingly it’s where researchers are and collaboration
happens
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Are you concerned about your privacy online?
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Your first tweets…• Write that very first tweet• Follow @TechPolicyMPhil• Follow @CJBSInfolib • Follow your neighbours• Reply to a tweet
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Hands on
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#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead
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#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead• Should be short and snappy• Check for existing use of your hashtag
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More tweets…• Write a tweet with the hashtag #techpolicytweet• Tweet a link to the Tech Policy blog: http://www.blogs.jbs.cam.ac.uk/techpolicymphil/ • Tweet an image• ReTweet a tweet• Favourite a tweet
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Hands on
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Writing great tweets• Embrace the informal• Include a picture or link• Thoughtful use of hashtags• Well written; think about your voice• Include others in the conversation• Call to action• What do you want the reader of your tweet to do next?• Be in the moment / capture the social media zeitgeist
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DM (Direct Mention)• A private message between you and another
tweeter• You must both follow each other• Accessible through the envelope icon
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20 top tips & tricks Andy Priestner / @PriestLib
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Write a meaningful bio and add a good portrait photo to attractfollowers (ditch the egg)
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If you only broadcast and never
listen, people will
start to notice and
unfollow you
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Manage your Twitter experience (and your other social channels) by maintaining them in one place
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Use the search
facility to locate topics that interest
you and to discover
(and follow) people with
similar objectives
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Use hashtags to group your tweets by content (and search using hashtags too)
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Tweet useful
content – news,
blogposts, websites –
and offer your own
take on their value
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Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
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Tweet regularly
but not too often,
people might think
you are addicted
rather than engaged
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Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
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Set aside time in your schedule to
tweet – make it part of
your routine in order to
keep up the momentum
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Maintain a balance between how many people you follow and how many follow you
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Engage in conversations
and (good-natured)
debate – this is the key to
getting value out of Twitter
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Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
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Show personality
and humour in your tweets -
no one is going to follow
a Twitter account that could be run
by a robot
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Retweet other peoples tweets and others will retweet yours in return
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Favourite tweets
that you want to
come back to explore when you
have more time
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Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
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Set up keyword
search alert
channels, so that tweets
matching your
interests are
gathered
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Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
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Don’t sit there like a potato! You get out of
Twitter what you put in -
tweet, follow and engage, and you will be rewarded
for your efforts
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Image Credits
Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.pngSlide 2: https://flic.kr/p/7wP69hSlide 3: https://flic.kr/p/9YfqQuSlide 4: https://twitter.com/PriestLib Slide 5: https://flic.kr/p/dCs6mRSlide 6: https://flic.kr/p/fBCnsDSlide 7: https://flic.kr/p/d2XtiESlide 8: https://flic.kr/p/9dehckSlide 9: https://flic.kr/p/6P5gFbSlide 10: https://flic.kr/p/4MKw56Slide 11: https://flic.kr/p/eufzYSlide 12: https://flic.kr/p/axKd6XSlide 13: https://flic.kr/p/agm2fsSlide 14: https://flic.kr/p/47SPTQSlide 15: https://flic.kr/p/baHaLzSlide 16: https://flic.kr/p/7TiYx1Slide 17: https://flic.kr/p/8wZwHeSlide 18: https://flic.kr/p/4wKyXWSlide 19: https://flic.kr/p/7xKbU2Slide 20: https://flic.kr/p/59pSXYSlide 21: https://flic.kr/p/4u7NYwSlide 22: https://about.twitter.com/press/twitter-brand-policy
Cereal: http://www.flickr.com/photos/tavopp/361730634/ TavoppHands-on exercise:http://www.flickr.com/photos/adikos/4444061098/AdikosPrivacy: http://www.flickr.com/photos/baboon/115446241/ Baboon
Other :Goat’s Butter tweet: https://twitter.com/Twitflup/status/396711961670742016Greatest Ever Team tweet: https://twitter.com/TeamGB/statuses/234713503523557376