Download - Twitter for Sales
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TWITTER FOR SALES:
OPPORTUNITY IS TWEETING
JASON MESIARIKSALES TRAINER & PERFORMANCE CONSULTANT
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AGENDA
1. Objectives2. Web 2.0 Technology3. About Twitter4. How to Get Started with Your Profile5. Searching and Following6. Getting Organized Using TweetDeck7. Next Steps
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OBJECTIVES
At the end of this presentation, you will be able to:
Apply social and business networking via Twitter to selling
Define personal branding criteria to build your credibility Build your professional profile and demonstrate value
Follow and Organize customer feeds and contacts
Utilize TweetDeck
Uncover business and competitive intelligence Operational issues & pains
Initiatives & current projects
Insider information & the voice of the customer’s customer
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WEB 2.0 TECHNOLOGY
The Second Generation on the World Wide WebCommunication & collaborationConnecting & sharing
Personal Professional B2B & B2C Government & Education
Interoperability “In the Cloud” Anytime Anywhere Any device
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ABOUT
Started in 2006Social networkingMicroblogging
As of March 2011…
200 million users65 million tweets / day
The SMS (Texting) of the Internet
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HOW TO GET STARTED WITH YOUR PROFILE
Keep it simple
Describe your specialties & value
Upload a photo
Choose your design
Tweet subjects and links to articles relevant to your target audience that build your brand
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SEARCHING AND FOLLOWING
CompaniesCorporateBusiness UnitsProducts
Contacts / PeopleExecutivesTechnology“Insiders”
Topics & DriversSMEs
What you say is not as important as what you
hear.
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TWITTER AS A LISTENING POST
Operational issues & pains“Struggling with…“Frustrated at…“Need help with…
Initiatives & current projects“Looking for…“Working on…
Insider information & the voice of the customer’s customersComplaints and dislikesBreakdowns in business processes
from suppliers, partners, customers, contractors and employees
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GETTING ORGANIZED
Create Lists by
Company Industry Subject
Add to Lists• One or• Many
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USING TWEETDECK
Available on PC, Mac, IPhone & Android
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TWEETDECK DASHBOARD
Organizes Lists by Columns
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THE MULTIPLIER EFFECT OF TWEETDECK
1.Click on More2.Click on the Twitter icon3. Allow & authorize access to Twitter at pop-up.4. If you’re logged into Twitter already, it’ll connect right away. If not, enter your Twitter login5. Choose and save your preferred settings
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THE MULTIPLIER EFFECT OF TWEETDECK
Connects LinkedIn, Twitter & Facebook
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COMPOSING TWEETS
Reflect your clients’ wants & needs
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NEXT STEPS
1. Create your Twitter profile & page2. Search for organizations and individuals
to follow3. Connect your LinkedIn & Twitter accounts4. Download & use TweetDeck5. Search and Filter6. Tweet, ReTweet & Connect
Opportunity is Tweeting.
Do you hear it?
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LIKE WHAT YOU SEE? WANT MORE?
CONNECT WITH ME
JASON MESIARIK