Download - Twitter, some thoughts by McCann.be
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What the hell is Twitter?
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Twitter is more useful than Facebook updates, without the bullshit
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• Broadcast messages of 140 characters (like an SMS)
• People who follow you receive your messages• You receive the messages of those who you
follow
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Someone following you
Someone following you
You!You!
Someone you follow
Someone you follow
# followers
# updates
update
# followingupdate
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# followers: 66# updates: 135# following: 100
List of messages of people you followList of messages of people you follow
Private direct messages
Private direct messages
The people you follow. Anyone can
see this
The people you follow. Anyone can
see this
Public messages directed to youPublic messages directed to you
Where you do your updates
Where you do your updates
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• The # sign: the Hashtagtag a conversation for easy search and categorization– #conference, #company, #anysubject
• The @ sign: use @woutercuypers to send me a public direct message
• The D sign: begin the message withD woutercuypers to send it private
• The RT sign: Retweet. Retwittering someone else’s Twitter. Or, how the rumours gets spread…
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• You don’t get to choose who follows you• You can follow anyone you want• All your messages are public• Everyone can see who you are following
• Unless…– You make your account secured– You send direct private messages
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If e-mail = mail but better, faster, smarter
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and LinkedIn, Facebook = Rolodexbut better, faster, smarter
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A Cocktail party
« Tweet tweet tweet »
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Tweeterdietweeterdietweet twit twit…
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• You can share– what you are doing– how you are feeling– what you think is cool– interesting links– nice pictures– anything you want– …
• In a very small message
micro-blogging
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140tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet tweet t
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• The Twitter website• Your phone (SMS)• Your smartphone• One of the many
clients:– TweetDeck– Tweetie– FriendTweet– Twhirl– …
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http://maps.google.be/maps?f=q&source=s_q&hl=nl&geocode=&q=brussel&sll=50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15
http://tinyurl.com/c57cpu 25
140TinyURL.comTinyURL.com
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• I am • Geeks• A lot of people in (online) marketing• Politicians• PR • Celebrities• Many more …
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• Ashton Kutcher• Stephen Fry• John Cleese• Trent Reznor• Britney Spears• Snoop Dogg• Van Quickenborne• Obama
First to have 1 million followers!
First to have 1 million followers!
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Some marketing twitterati:• @hakimbenbouchta• @legeoff• @mccanndigital (McCann Czech Republic)• @duvalguillaume• @heldenmerk
Some big Belgian Twitterati:• @robinwauters• @pietel• @clopin
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Some funny twitter accounts:• @r2d2• @pothos• @kickbee
Some professional and political ones:• @geertnoels• @groen• @openvld• @quickonomie
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• TWENDY: a hype on Twitter• TWUNCH: lunch organized on Twitter• TWAPERO: drink organized on Twitter• TWITTERATI: the rich & famous on Twitter• TWIDDICT: a Twitter addict
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• Search messages referring to– Your product– Your service– Your company– Your brand– You …
• Directly follow the conversation• Reply personally
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• Announce new products or services• Reply personally to questions• Look for reactions by searching• Collect, analyze, and potentially improve your
way of working
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• Ideas:– Twitter talking clock– 1207 service– Train schedule– Interactive TV– …
• But this requires paid tweets …• And no fail whales
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• Twitter makes it incredibly easy to start a group conversation
• On conferences• On specific subjects• With people present in reality or virtually• About your company/brand/product/…• Real time search!
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• Twitter only works if there is a real person behind the account
• Then it can be a very powerful tool for– Customer support– Product promotion– Brand dialogue
• Nobody likes talking to a robot …
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• Dell: http://www.dell.com/twitter
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• Exectweets: www.exectweets.com/
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• Starbucks: http://twitter.com/mystarbucksidea
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• JetBlue: http://twitter.com/jetblue
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Forti
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@woutercuypers@samintroniche