Martin Sønderholm Eriksen

07 marts 2013

Two purposes• Listening (collecting data)• Energizing (curate and deliver content)

– Push/Pull

Basics

• Your personal PR campaign– Project expertise– Stay top-of-mind

• Asymmetric communication – Opposite facebook, it’s not about who you know – but who you

doesn’t know yet• The 80/20 rule: Twitter is about giving four times as much as you

receive– Sharing is caring

Listening• Business Intelligence

– Collect data to identify new market trends and tendencies.

• Who should I follow?– http://wefollow.com/– Your network’s network– Search on hashtags

• This creates a lively time line (maybe to lively)• Then create a list

– Customized feed– Notifications– Keywords (Tweetdeck)

Energizing• Enable your audience and prospects to carry on you

message by:– New from your industry– Tips & tools– Links to your blogs or other bloggers– What you are doing right now?

• Two important points– What is your expertise (PR/Branding)– What is your audience interested in?

• Invite people in your network to your lists– Or re-tweet from other people’s list

• Plan your tweets way aheadn– Tweetdeck– Hootsuite

Tips & Tricks

Tweet Tips @• When using @ it will only be projected at peoples’ timeline who

is following both you and the people you are tweeting to– This is of course the way to do it if its only relevant to your

shared network.• BUT – If you instead write something in front of the @, then all

your followers will se your tweet and who you are tweeting to – This promotes your “whereabouts”, skills and areas of

expertise to a much greater extend, and could enhance your total amount of followers

– Furthermore the persons you are communicating with are in scope of getting more followers as well.

Tweet tips #• Hashtags (#) are used for grouping tweets/conversations.

– When using a # everybody can search for the exact criteria and find out who is talking about the subject or topic in matter.

• One or more #’s in your tweets will help to promote you as a thought leader on the specific and #’ed subject.– This will create a greater online presence and is likely to

give you more followers among peers.

• Try to include @ and # as much as possible, and also several in every tweet.

• And if possible, pictures, links, infographics etc.– This is actually one of the filtering criterias when using lists.