Download - Twitter Tools For Strategic Marketing
TWITTER TOOLS
For Strategic Marketing
Presented by:
Adele McAlear@[email protected]
WebCom Montréal - October 22, 2009
I <3 Twitter
Joined Twitter April 27, 2007http://www.adelemcalear.com/twitterwelcome
Basics
Rationale
Now What?
manage
track
findmonitorresearch
analyze+ more…
It’s the apps…
…that give Twitter power
TheNextWeb.comhttp://www.flickr.com/photos/thenextweb/3346248321/
Multiple Users
•Who’s tweeting on the account?•Indicate in bio, landing page, initials
•Discuss parameters of Tweeting•Personal > not too personal
•Business > not confidential
•Conversational > not broadcast
•Quality > not spam
•Practicalities of account management•Follow-backs, DMs, email notifications
Multiple Accounts
http://www.tweetdeck.com http://seesmic.com/desktop.html
•Downloadable Clients
•Multiple accounts
•Groups / Lists
•Facebook support
Multiple Accounts
http://hootsuite.com
•Web-based
•Multiple Accounts - Users
•Assign Tasks / Workflow
•Monitor Brand Mentions
http://cotweet.com/
TIP: Clients Ranked by Usehttp://twitstat.com/twitterclientusers.html
URL Shorteners
TIP: Set up your own shortenerprotect against broken links
Social Bars
http://ow.ly/socialbar
http://digg.com/tools/diggbar
URL Tracking
Who’s There?
Do You Follow?
Twibes
TweepML
Twellow
WeFollow
Mr. Tweet
Twitter Packs http://twitterpacks.pbworks.com/
TIP: Beware of self-categorization abuseTwitter Lists are coming… (more at the end)
What?
Search.twitter.com
Say What?!
Say What Again!
Sentiment
Say What Again!
URLS/Key Word Relevance
I Can’t Hear You!
BackType Connect: Social Conversations
Hello? McFly!
Alerts: Stay Informed
I iz Tweeting inUR blog
Pull Tweets into Your Blog
Back Type Connect
I’ve Got Your Back
How Do You Rate?
Your Stats
Really, it’s the apps…
…that give YOU power
@swhitley
@dacort
TIP: Can’t find an app that does *just* what you want?
Build it!
The Future
Game changers for Twitter:
•Twitter Lists•Will be more influential than Followers•Will be used for good and evil
•Search Engine Integration•Bing + Twitter > search by recent & relevant•Google + Twitter > reply with search results
Thank you!
Adele McAlear
@AdeleMcAlearBlog: adelemcalear.com
Attribution-Noncommercial-Share Alike 2.5 Canada
