Download - Twitter Tools to Elevate Your Game
TWITTER TOOLS TO ELEVATE YOUR GAME
TWITTER TOOLS TO ELEVATE YOUR GAMEBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
ENTHUSIAST VS. GURU
BY THE NUMBERS
• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoo
combined• 34% of marketers have generated leads • 39% of companies don’t track social mentions• 56% of customer tweets ignored
Sources: globalwebindex.net, technology-in-business.net, movingsocial, website-monitoring.com, alltwitter.com, invesp.com
ELEVATE YOUR GAME
Save timeImprove connectionsImprove engagementManage reputation/
listenManage campaign
SAVE TIME
• Curate content• Schedule tweets• Time tweets
CURATE CONTENT
• Free Tools – desktop, mobile• Flipboard• Zite• RSS: Flipboard, Zite, Feedly, Outlook
SCHEDULE TWEETS
Use tools to time your posts• Hootsuite• Tweetdeck• Bufferapp
TIME TWEETS
• Tweriod (free & premium)• Consider audience time zones• Repeat tweets – pros/cons
IMPROVE CONNECTIONS
Directories
Follower Management
IMPROVE ENGAGEMENT
Target the most active• Bufferapp• Commun.it
IMPROVE CONNECTIONS
IMPROVE ENGAGEMENT
Bufferapp
WHAT MAKES PEOPLE RETWEET?
Source: WhiteFireSEO
"Please RT!"
Offered incentive
Celebrity status
Personal connection
Humor
Interesting content
26%
32%
21%
66%
84%
92%
WHAT MAKES PEOPLE RETWEET?
Source: WhiteFireSEO
MANAGE REPUTATION
Source: socialmouths.com
MANAGE REPUTATION
MEASURE SOCIAL INFLUENCE
• Klout• TweetLevel
TWEETLEVEL
Source: TweetLevel
Source: TweetLevel
MANAGE SOCIAL MEDIA CAMPAIGN
Source: HubSpot
