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1 © 2017 Ipsos.1 © 2017 Ipsos.
Board GamesLegoTrampolineSwimmingPlaying in the parkVideo GamesPlaying with toys
Hello,….
TWO NEXT BIG RESEARCH TRENDS ARE HERE:
Experiential & Curation Towards a curated, AI enabled, mixed reality
PRESENTED BY: Jacquie Matthews, Global CEO Ipsos UU
POPULAR RECREATIONAL ACTIVITIES FOR KIDS
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2 © 2017 Ipsos.
EXPERIENTIAL
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3 © 2017 Ipsos.
SOUND COLOR 3-D VIRTUAL REALITY
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4 © 2017 Ipsos.
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5 © 2017 Ipsos.
Computer Evolution
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6 © 2017 Ipsos.
Gartner Trends Cycle 2016
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VIRTUAL REALITYWelcome to the world of
7 © 2015 Ipsos.
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8 © 2017 Ipsos.
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9 © 2017 Ipsos.
vir·tu·al re·al·i·ty/ˈˌvərCH(əw)əl rēˈalədē/
A computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way. Accessed via an immersive headset and occasionally hand controllers. Virtual reality allows the user to explore these settings while remaining in one place in the real world.
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10 © 2017 Ipsos.
Getting Closer To The Shopper Experience
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11 © 2017 Ipsos.
VR takes the participant to a place where she could not be otherwise
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12 © 2017 Ipsos. 12
Transport The Client To Their Consumer – Have Them Feel The Research
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13 © 2017 Ipsos.
CURATION
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14 © 2017 Ipsos.14 © 2017 Ipsos.
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15 © 2017 Ipsos. 15
Insight Cloud
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16 © 2017 Ipsos.
KNOW WHAT WE KNOW
16 © 2017 Ipsos.
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17 © 2017 Ipsos.17 © 2017 Ipsos.
1.86 billion
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18 © 2017 Ipsos.
In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention.
Herbert Simon, Nobel Prize winner
INFORMATION
ATTENTION/TIME
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19 © 2017 Ipsos.Chimpanzees are 99% human… …always look for the 1%
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20 © 2017 Ipsos.
cu·ra·tion/ˈˌkjəˈɹeɪʃən/
the uncovering, interpreting, contextualizing and activating of intelligence
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21 © 2017 Ipsos.
A BOT HAS BEATEN THE WORLD’S TOP POKER PLAYERS, A MILESTONE SHOWING THAT AI CAN WORK WITH INCOMPLETE INFORMATION.
21 © 2017 Ipsos.
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22 © 2017 Ipsos.
AI Assistant
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24 © 2017 Ipsos.
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25 © 2017 Ipsos.
THE INTERSECTION OF
EXPERIENTIAL CURATION&
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26 © 2017 Ipsos.
CURATED FOR ME