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Types of Event
1. Sole Event
2. Joint Event
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Sole Event
1. Launching/Grand Opening/Opening Ceremony2. Anniversary3. Meeting/Convention/Conference4. Contest5. Competition6. Seminar/Symposium7. Award Presentation8. Incentive/CRM Event9. Public Relations or Corporate Social Responsibility Event10. Entertainment/Sport Event
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Launching/ Grand Opening/ Opening Ceremony
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Anniversary
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Meeting/ Convention/ Conference
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Contest
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Competition
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Seminar / Symposium
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Award Presentation
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Incentive Tour / CRM Event
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Entertainment / Sport Event
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Joint Event
1. Exhibition or Exposition (Expo)2. Trade Show3. Trade Fair or Consumer Fair4. Event Sponsorship
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Exhibition/ Exposition (Expo)
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Trade Show
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Trade Fair/ Consumer Fair
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Event Sponsorship
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The Why, Who, When, Where, and What of Event Marketing
WHY
•Why should anyone want to come to our event?
WHO
•Who can we attract to our event?
•To whom are we marketing the event?
WHEN
•When should we hold the event?
WHERE
•Where should we hold the event?
WHAT
•What are we selling?
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6 Ps of Event Marketing
The 6 Ps of Event
Marketing
PEOPLE
PLACE
PROCESS
PRODUCT
PRICE
PROMOTION
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6 Ps of Event Marketing
•What it is that you are offering?
•What is your event actually?
PRODUCT•How
much you are charging your attendees?
•How much it is costing them to be so charged?
PRICE
•A useful and practical detail concerning the influence of venue upon event performance
•The reasons that might drive an event into a venue that does not reflect well upon it
PLACE
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6 Ps of Event Marketing•Activiti
es that will bring an event forward to the attention of potential customers and which in doing so will generate attendance
PROMOTION•The
mechanics of booking and using an event
PROCESS
•All those event operatives who come into direct contact with attendees
PEOPLE
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The Event Marketing Promotional Mix*
Advertising
Public Relations
Social Networking
Direct Marketing
Sales Promotion
Website Design
Viral Marketing
Experimental Marketing