Download - TYPOGRAPHY NAME DESIGN M. Davis / Art. WHAT DO YOU THINK TYPOGRAPHY IS? Anyone have an idea?
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TYPOGRAPHY NAME DESIGN
M. Davis / Art
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WHAT DO YOU THINK TYPOGRAPHY IS?
Anyone have an idea?
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WHAT IS TYPOGRAPHY?Typography is the art and technique of arranging letters
to make written language readable and appealing
when displayed. It involves selecting typefaces, letter
-spacing (tracking), and adjusting the space within letters pair
s (
kerning[). In
modern times, typography has been put in film, television, and
online broadcasts to add emotion to communication
.
Typography is the work of:typesetters,
compositors, typographers, graphic designers, art directors,
manga artists, comic book artists, graffiti artists,
clerical workers, and everyone else who arranges graphics for a
product. Until the
Digital Age, typography was a specialized occupation .
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WHAT IS CALLIGRAPHY?
Raise your hand if you
have a hypothesis.
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CALLIGRAPHY IS….A visual art related to writing. It is the design of
lettering with a broad tip instrument, dip pen, or
brush , among other writing instruments. A contemparary
calligraphic practice can be defined as, "
the art of giving form to signs in an expressive, harmonious, and s
killful
manner”.
Modern calligraphy ranges from functional inscriptions and designs to
fine-art pieces where the letters may or may not be legible (what does
that mean?). Classical calligraphy differs from :typography
and non-classical hand-lettering, though a calligrapher
may practice both.
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Calligraphy continues to flourish in the forms of :
wedding and event invitations, font design and
typography, original hand-lettered logo design,
religious art, announcements,
graphic design and commissioned calligraphic art,
cut stone
inscriptions, and memorial
documents. It is also used for
props and moving images for film and television,
testimonials, birth and death certificates, maps,
and other written works.
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JOBS THAT INVOLVE USAGE OF TYPOGRAPHY AND CALLIGRAPHY
Graphic artist (what do they do?)
Cartographer (?)
Court document clerk/ clerical workers
Typesetters (newspaper/magazine)
Engraver (tombstones, mailboxes, signs, etc.)
Film/television editing (credits)
Comic book or anime artists
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ILLUMINATED MANUSCRIPTS
Calligraphy has been used
for many centuries and
was even relevant as seen
here in this exert from
the book of Matthew in
the original Orthodox
Bible. These pages were
often decorated with gold
and beautiful colors to
enhance the calligraphy.
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LANGUAGE
A Vietnamese
Calligrapher
working on flags for
Tet (Vietnamese
New Year). Many
cultures to include
Japanese, Chinese
and Korean still use
calligraphy in daily
writing.
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ADVERTISING
Typography is used
in Advertising and
marketing. Notice
how the words that
are relatable to the
subject matter are
being used to form
the shape of the
company logo.
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LOGOS
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CALLIGRAPHY FAMILY CREST
USING INITIAL
Sometimes
also called
monogram
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GRAFFITI
Street Art
Modern Art
Often used in
Tattoos
Urban
Expression
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PORTRAITURE
Notice How text
was used to form
Michael Jordan’s
portrait. What did
the artist do to
the words to
create shadows
and features?
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FRAGMENTED WORDS
WITH COLOR
Notice how you
do not need to
see the entire
word to know
what it is saying.
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STUDENT WORK: BEGINNINGS OF A MODIFIED ILLUMINATED
MANUSCRIPT
• Always sketch out
your project in
pencil 1st.
• Add all details
before putting
marker to the page.
• Be unique. Make
your Art personal to
you. There is only 1
you. Embrace that
concept in this
class.
• Surprise me in your
Art.
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REPETITIVE LINE IN COLOR OVER CURSIVE
WRITING
Option #2:
In pencil, write
your name in 1 of
the styles of
lettering in the
packet (or
cursive).
Trace your name in
marker, using
different colors
over and over until
the page is filled.
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KID WORK
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AGENDAStudy over the handout that shows different styles
of lettering.
Decide which type of lettering project you want to
do based on your ability, preference and personality.
Always begin in pencil. Why? Sketch out your
name, initials or whatever style you choose. Always
outline in black marker to get a clean edge prior to
coloring.
Once you have completed all drawing and
details… begin adding color. Marker is best for this
project.
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REMEMBER YOUR RUBRIC