Download - UCD-Social-Media-Platforms-15thoct2011
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Social Media Platforms & Case Studies
Keith Feighery
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Outline of Course
• Session 1:Introduction & Overview of Digital and Social Media
• Session 2: Facebook Session• Session 3: Twitter Session• Session 4: Blogging (WordPress) Session• Session 5: YouTube Session • Session 6: Flickr Session
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Introductions
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Career Summary
• Director of Digital Strategy with Digital Insights• 14 Years experience developing and marketing web
and digital applications• Lecturer with DIT on MA in Digital Media Technologies• Lecturer with Dublin Business School, Griffith College,
Champlain College & IBAT in Online Marketing and Digital Strategy
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Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274
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Current State of Online Usage
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Irish Online Stats to Ponder
• 77% of all Irish Internet Users use Facebook (approx 2M)• Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair (13%)• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 mins Facebook– 2 hours 51 mins Google– 1 hour 36 mins
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)
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Why is everyone talking about Social Media
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Traditional Marketing Vs Social Engagement
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The Opportunity
• Organisations can engage with customers before and after the sales process
• Support customers online at every stage of the pre and post sale process
• Provide targeted information to customers, which is impossible through broadcast
• Customers can talk about you (Good and Bad)• Customers can support each other online (and
are already doing so)
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Key Social Media Platforms
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Social Media Landscape
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What is Social Media?
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Platforms that allow the sharing of content with dialogue and feedback channels deeply
embedded in them
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Key Platforms for Customers
• Social/Professional Networks– Facebook & LinkedIn
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Twitter
• Video, Audio & Photo sharing– YouTube, Vimeo– Flickr, TwitPic, Instagram
• Mobile– Foursquare, Facebook, Twitter, Yelp
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It has never been easier for organisations to communicate with audiences online
But they have to use engaging content
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How do You interact with Social Media
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Be Social – Interact with People & Solicit Feedback and Responses
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Organisations need to Focus on behavioural aspects of how and why people use these
channels
How to Influence & Participate in these
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Why does everyone talk about Facebook?
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Because its absolutely HUGE
800 Million people
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And people spend vasts amount of time there (more than any other site in the world)
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Time Spent UK
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And People want to ‘LIKE’ Businesses there – but WHY?
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Reasons you Liked
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Facebook Pages
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Presidential Candidates
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Norris
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Mary Davis
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Michael D Higgins
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Martin McGuiness
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Sean Gallagher
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Mitchell
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Michael D
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Charities & Non-Profits
(Some before and afters)
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Irish Wildlife Trust - Before
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Irish Wildlife Trust - Now
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Breast Cancer Ireland - Before
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Breas Cancer Ireland - Now
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Barnardos - Before
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Barnardos - Now
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Trocaire – Before
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Trocaire - Now
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Businesses
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Hairy Baby
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Hairybaby
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Engaging with Fans
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Getting People To Respond
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WestCoast Cooler
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Westcoast Cooler
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Fine Gael
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Fiann Fail
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Labour
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• Microblogging platform• Can be incredibly powerful tool for business owners and
marketers• BUT takes time, effort and persistence to build up a
community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies
when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership
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What is it?
• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the
people FROM and TO see it• RT – retweet – a lot of people retweet content
that others have writter•
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It’s a Different Medium Than Facebook – and it can be difficult
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Must know what you want to achieve through it and who you will be talking to
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Find someone with a function, who has something interesting to say – and can say it
well
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And get them to engage at a granular level
Build up community overtime
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Twitter Timeline
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The Tweet
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Twitter Search
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Case Studies
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Davis
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Norris
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Michael D
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Sean Gallagher
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Martin McGuinness
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Donal Skehan - Has a Theme
Provides Entertainment & Utility
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Businesses
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Donal Skehan
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Murpys Icecream – Has Theme
Marketing The Business
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Murphys Ice Cream
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Pat Whelan Butchers
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Fallon and Byrne
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Garrendenny Lane Design
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Twitter Tools
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Twitter.com
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Tweetdeck
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Hootsuite
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The Profile
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The Feed
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Events
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Company Page
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Company Services
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Jobs
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Thank You
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Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274