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UCI’s Foundationand FI’s Reforms
UCI・・・unicharm Indonesia FI・・・Fumakilla Indonesia
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UCI’s Foundation
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Andra in Sales dev. / Yosef in Marketing dev. / Agus in Production dev.
1. Our Great Staffs
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2. Production Development
1. The best in Japan is not the best in Indonesia
e.g. ) Failure in napkin business
2. Latest facilities and technologies/localized products based on needs and actual usage in Indonesia
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Office at foundation: also used for warehouse
Current warehouse (floor space: 5,000 m2) and office
3. DB Cultivation ⇒ Share Future=Dream
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5 years since its Foundation
1. Strong ties with the founding staffs
2. Production development for customers in Indonesia
3. Build trusting relationship with DB「Dream, Share, Realize」
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Fumakilla Indonesia’s Reforms
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1. No growth without cultivation in local market
-“Pasar”, local market next to common people -“Grosir”, an intermediate wholesale-“Warung”, a small stand
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- Expand sales channels from 3 companies/21 bases to 68 companies/82 bases
- Change the sales network structure from exclusive agent system to multi-agent system
1. Reconstruct Sales network(68 companies/82 bases)
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-1.2 billion Mosquito Coil production-1 Rupiah cost reduction per coil generates 1.2 billion Rupiah profit
2. Productivity Improvement Activity(Group “Kaizen” Activity)
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2. Productivity Improvement(Upgrading Facilities)
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Raise mosquitos in various areas in Indonesia(Adult insect, eggs and wriggler)
3. Establishment of R&D Division(Mosquito labo)
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FI’s Reforms Challenge to Change!!
1. Reform sales channels to cover small stands
2. Establish R&D Division-Production development
for customers in Indonesia
3. Reform in awareness for cost reductionby Group “Kaizen” Activity
-1 Rupiah cost reduction per coil generates 1.2 billion Rupiah profit
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From UCI/FI Experience
1. Love Indonesia
2. Have a sprit of “contributing to Indonesiathrough business”
3. Self-responsibility
4. Not always follow what Tokyo says
5. Always feel the appreciation to Indonesian, that “giving us opportunities to do business”