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Working With IndustryBoot Camp for Faculty
Rebecca Robinson & Richard PotterKansas State University
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K-State Office of Corporate Engagement
Visionary PlanBy 2025, Kansas State University will be recognized as one of the nation's Top 50 Public Research Universities.
Common theme in college and departmental 2025 Action Plans:INCREASE INDUSTRY ENGAGEMENT
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K-State Office of Corporate Engagement
Identifying, establishing and maintaining long-term strategic relationships with
industry and corporations is essential to achieving K-State’s 2025 goals and outcomes.
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K-State Office of Corporate Engagement
The Partnership Continuum (courtesy UIDP: www.uidp.org)
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K-State Office of Corporate Engagement
Corporate Engagement 2025 Action Plan• Key activities and outcomes include– Internal orientation, training, and outreach programs– Catalog/knowledge base of university assets, services,
and opportunities of interest to industry
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Planning (and Implementation) Committee
• Paul Lowe, Assistant Vice President/Director, Pre-Award Services• Katie Small, Manager, Contract Negotiations, Pre-Award Services• Mary Lou Marino, Development Director, Research & Sponsored
Programs• Mitzi Richards, Senior Director, Corporate & Foundation Relations,
K-State Foundation• Rebecca Robinson, Economic Development Director, K-State Institute
for Commercialization• Ken Williams, Licensing Director, K-State Institute for Commercialization• Richard Potter, Director of Corporate Engagement
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Syllabus
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How Does Economic Development Fit?
• Land grant mission• Faculty are instrumental in University based Economic
Development• Co-location can significantly
enhance faculty engagement with industry
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Boot Camp Sessions
ORIENTATION: Why Industry-University Partnerships Are Important for K-State• President of Kansas State University• President of the KSU Foundation• Vice President for Research
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Boot Camp Sessions
KICKOFF: KSURF? KSU-IC? IP? PI? PAS? DOD? Making Sense of K-State’s Alphabet Soup• Panel: PreAward Services, KSU Research Foundation, KSU
Institute for Commercialization, KSU Foundation Corporate Relations, Office of Corporate Engagement
• Moderator: Tony Boccanfuso, Exec. Director, University-Industry Demonstration Partnership
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Boot Camp Sessions
Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part I)
• Tony Boccanfuso, Executive Director, University-Industry Demonstration Partnership
• Faculty Panel: Chemical Engineering, Grain Science & Industry, Veterinary Diagnostic Lab
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Boot Camp Sessions
• KSU Communications & Marketing• KSU Corporate Engagement &
Corporate Relations• KSU Institute for Commercialization• Knowledge Based Economic
Development
Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part II)
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Boot Camp Sessions
• Industry Representative: Director of Academic Technology Licensing, Monsanto
• PreAward Services: budgets, contracts, & statements of work (oh my!)
How To Formalize The Relationship
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Boot Camp Sessions
Managing Expectations & the Relationship• Industry Representative: Director of Strategic Alliances, Zoetis• Contractual Considerations: KSU PreAward Services• Faculty panel: Psychological
Sciences, Diagnostic Medicine & Pathology, Electrical & Computer Engineering
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Boot Camp Sessions
Developing and Managing the Outputs of Your Project• Stewarding the Relationship:
associate vice president for research
• Best Practices for Managing Outputs: director of licensing, KSU Institute for Commercialization
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“We’ll be happy if 50 people show up.”• Initial registration: 97 faculty and staff• By 3rd session, participation settled in at ~35
(plus live-stream, online viewers)• Research Facilities and Resources Showcase: 155
How did we do?
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• Not a traditional part of their “day-job”• Faculty provide high-quality economic development
attraction prospects• Economic development relies on strong relationships• Companies are interested in leveraging faculty
innovation, talent & training
Why Train Faculty?
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How Your Research Relationships Relate to Economic Development
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Mission: To create and actively support a thriving entrepreneurial environment for knowledge-based businesses.
KNOWLEDGE BASED ECONOMIC DEVELOPMENT, LLC
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• Opportunities for Growth – Talent/workforce– Innovation/research– Facilities and infrastructure
• Quality of Life• Friends of K-State or Alumni• Cluster Development
WHY COMPANIES LOCATE IN MHK
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• Face-to-Face relationship w/ partners• Research support • Consulting opportunities• Employment opportunities for students• Closer relationship w/ industry
partners
WHAT THIS MEANS FOR FACULTY
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Company locates near KSU, initiates sponsored research, hires interns &
graduates and THE COMPANY GROWS & adds jobs!
Support for Research/Labs & Jobs for Students (Faculty)
Job Creation & Local Investment
(Community)
Access to Research, Talent & Facilities
(Companies)
WIN-WIN-WIN SITUATIONS
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Coordination & hosting of visits
Community tours &
information
Location identification
Assistance with State/Local
incentives processes
RESOURCES & SERVICES
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A company is interested in expanding their relationship with KSU
ACTION:- Identify KSU collaborators
-Explore partnerships- Identify incentives/motivations for
company attraction- Facilitate relocation or expansion
SCENARIOS
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• Awareness of economic development activities• New relationships with faculty• New prospect leads
Economic Development Outcomes
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Research Facilities & Resources Showcase
• Not part of original Boot Camp series
• Incentivized participation
• 57 booths; 155 attendees
• Foundation for online, searchable research facilities database
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Best Practices
Devil In The Details• Always provide food
(and adult beverages when appropriate)
• Live-stream video• Solicit feedback
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Best Practices
Devil In The Details• Quality counts
(materials, A/V, presenters)
• Archive materials, provide easy, online access
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Best Practices
Marketing is key• Utilize listservs, bulletin boards,
campus news, departmental meetings
• Partner with administration to encourage faculty to attend
• Target key faculty
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Leverage Social Media
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Solicit Feedback
• More interactive, hands-on workshops• Strong interest in industry and successful faculty speakers• Wasn’t as relevant for staff (our target: faculty members)
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Our Next Steps
• 2015 hands-on workshops– October: Build Your Brand– November: Navigating
Intellectual Property• Repeat original Working
With Industry Boot Camp, Spring 2016
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Our Next Steps
Research Facilities Showcases• February: Manhattan Campus,
select industry invitation, spotlight new Office Park
• May: Olathe Campus, serving greater Kansas City metro, broader industry invitation
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How To Get Started at Your University
• Identify pain points at your university • Bring together key players• Develop a task force• Get buy-in from campus leadership• Develop a syllabus; plug in university
and industry experts• Begin marketing early
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Questions?
Rebecca RobinsonDirector of Economic DevelopmentKSU Institute for Commercialization2005 Research Park CircleManhattan, KS 66502785.532.3955 | [email protected]
Richard PotterDirector of Corporate Engagement2005 Research Park CircleManhattan, KS 66502785.532.1840 | [email protected]/corporate@kstatecorporate