Download - UGC: The future of the media?
USER GENERATED CONTENTThe future of the media ?
By Maxime Guedj / @imacreaJune 2009
OLD MEDIA VS NEW MEDIAWhat’s the difference ?
YOU !UGC made NEW media
A NEW LANDSCAPENew media are now called “Social Media”
WHAT PEOPLE CAN DO3,118,547 views on YouTube
IS UGC THE FUTURE ?What do YOU think ?
Thanks DoBeRaGi on Flic
kr
UGC IS NOT THE FUTUREGuess which media made the biggest buzz ever ?
NO !
IT’S THE TV !The Susan Boyle Case
As of 27 April, the number exceeds 170 million and is increasing by about 8 million daily.
WHAT MATTERS TODAY ?Revenue Model
Thanks jj_gutierrez on Flic
kr
A NEW COMPETITIONUGC VS Pro content ?
AGGREGATOR VS MEDIA PRODUCEREach one tries to evolve to resist to the crisis
73M
Unique Visitors 03/09
6,60M
Ad $ expected
200M
120M
Source : zmogo.com
THE YOUTUBE CASESink or Swim ?
Thanks www.internetevolution.com
4/14/2009
WHO WILL WIN ?Maybe it won’t be YOUR choice finally...
Thanks toddograp
hy on Flickr
USER GENERATED CONTENTThe future of the media ?
CURRENT TVThe first American 24-hour network based around viewer-created content
