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Our ultimate fan
Our music genre
Our song is an Indie rock song, we plan to target the stereotype of ‘Hipsters’ and ‘indies’ as these are the similar style to the people appearing in our music video. We have made a love song, which is most appealed to these stereotypes, as the rock genre seems to be more about heartbreak and depression but we are focusing on the moving on from breakups. So, in order to find out how to target our specific audience, I have done some research into exactly what things our audience is into…
WHAT DOES IT MEAN TO BE HIPSTER?
‘’ Hipster: somebody who self-expresses in a way that doesn’t fit into
previously accepted social or subcultural categories’’ – Thehipstereffect.com
To be Hipster is to strive to be an individual and break away from
mainstream, they have tendencies to borrow items from past groups
such as Ray bans from Beatniks. Hipsters tend to put a lot of effort
into being different, and tend to appear over confident in being
different, for example, not listening to a band that has become
‘mainstream.’ They are also likely to have the latest fashion and
technology.
‘COMMODIFICATION OF DISSENT’
Hipsters usually borrow items from previous
time groups such as Beatniks, however, in their
efforts to find individuality they actually bring
the older
items back into mainstream, meaning
that their fashions stay individual for a
short time.
Skinny Jeans (rolled up) Boys
Style
Vintage style
Band T-shirts Check shirt
Vans
Converse
high-topsVest tops
Tattoo’s
Piercings, such as tragus, helix,lips and nose.
Highwaisted skinny jeans
denim shorts.
Band T-shirts
Vintage
girls
Hair accessories e.g. bandana
wrist bands
Converse
vans
High- Tops
Piercings, such as tragus, helix,lips and nose.
Tattoo’s
FAVOURITE SHOPSNew Look
H&M
Theurbanapparel.com
Modcloth.com
Topshop
catfish
Primark
Ark
Topman
Republic
Favourite television programmesHow I met your mother
Friends Whitney
Big bang theory
New girl- American sitcom
Rules of engagementSkins
The Inbetweeners
VENUESDepending on where they live, but they would go to quite small places where the gigs are held, for example the Waterfront in Norwich. This is because they feel individual so the gigs wouldn’t be too large as most of the bands are not too famous. It would be quite chill out but still upbeat and not too expensive.
TECHNOLOGY
Our fans would be high tech, but it would seem like they have older things as they prefer the more vintage things such as Polaroid camera’s. However most will have phones such as Blackberries or Iphones, as they like to go on social networking sites such as facebook, myspace, Skype, and most importantly Tumblr as they love to share their own photographs etc.
Restaurants and coffee bar
McDonalds
STARBUCKSShake
Little café’s