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The Return of 3D to Cinemas
DAMON RUBIO – Executive Vice President of Operations
San Diego's only locally owned chain of theaters.
•Established 1999. (Last year was our 10 year anniversary).
• One of the first chains to roll out 1.2k Digital Projectors in 2001. •The first chain in the nation to become a 100% digital chain. (May 2005)
•Rolled out to 120 screens using new 2k projectors.
13 Locations - 120 screens
San Diego, Riverside, San Bernardino and Arizona
River Village 6 in Bonsall / Fallbrook Mission Marketplace 13 in Oceanside
La Costa 6 in Carlsbad Del Mar Highland 8 in San Diego
Flower Hill 4 in Del Mar Poway 10 in Poway
Mission Valley 7 @ Hazard Center in San Diego Chula Vista 10 in Chula Vista Apple Valley 14 in Apple Valley
Surprise Pointe 14 in Surprise, Az Lake Havasu 10 in Lake Havasu City, AZ
--- Coming Soon ---Scottsdale Pavilions 11 in AZ October 2010
DEPLOYING STATE OF THE ART TECHNOLOGY
PURE DIGITAL CINEMAPURE DIGITAL CINEMA
Digital 3D Cinema Solutions
Cool Glasses – Real-d
Our First 3-D Film
July 2006
178 Screens in USA
$22 million Open wk end
11% of that was 3D gross.
First Digital 3D Release
November 2005
** VERY POSITIVE CUSTOMER RESPONSE **
3D Slate - Over 25+ 3D Releases since 2006
THE GAME CHANGERTHE GAME CHANGERTotal Lifetime GrossesDomestic: $747,990,164 27.5%Foreign: $1,970,000,000 72.5%Worldwide: $2,717,990,164
Avatar 3D grosses 80% of overall (domestic)
Domestic: $330,915,607 34.5% Foreign: $629,500,000 65.5% Worldwide: $960,415,607
Disney counts 65% of its open weekend gross on Alice from 3-D screenings.
--- THEN ---
ALTERNITIVE CONTENT
THE DIGITAL LANDSCAPE NOWTHE DIGITAL LANDSCAPE NOW
As of October 2009
37, 092 Screens in USA
5,343 locations
6,992 Digital screens
2,941 3D Screens
3D Slate - STILL TO COME
Issues and Concerns with 3D Issues and Concerns with 3D Bad use of technology by studios and Bad use of technology by studios and
film makers. film makers. Hokey-ness factor for film makers.Hokey-ness factor for film makers.Price sensitivity. Price sensitivity. Bad presentation by exhibitors.Bad presentation by exhibitors.Resurgence of Film 3D.Resurgence of Film 3D.Health concerns.Health concerns.
Content is King Content is King
It has been long understood thatIt has been long understood that
great visual effects & sound can great visual effects & sound can enhance a good movie, but they enhance a good movie, but they can't make a bad movie good. can't make a bad movie good.
The same goes for 3D. If a movie is The same goes for 3D. If a movie is bad, throwing 3D at it won't fix it.bad, throwing 3D at it won't fix it.
Visit Us Online at www.UltraStarMovies.com
SEE YOU (in 3D) at the MOVIES
DAMON RUBIO – Executive Vice President of Operations