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UNDERSTANDING ANDWORKING WITH OUR BRAND.
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ABOUT“THIS IS OUR BIBLE.”(PLEASE RESPECT IT!)
Our Brand A Complete Brand Guide
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Brand Guidelines involves the use of logos, typefaces and colours to create a clearly recognisable image for a company. A brand graphics policy is necessary for organisations as large and diverse as Marsden, to build and communicate a clear and consistent brand identity for its many target audiences.
A successful brand graphics program helps Marsden develop strong name recognition by defining a “look” for all promotional materials that audiences instantly identify with Marsden. This does not mean that all materials must look exactly alike. It does mean that they must all clearly belong to the same family with logos, typefaces and colours used consistently.
Through a consistent brand graphics program, Marsden can project a strong, unified and professional image to all audiences even though communications are coming from many separate sources across our communication plan.
Following this policy officially will increase brand identity with your audience and making it more likely that the company message willbe received.
To what types of materials do these apply?
The brand guidelines applies to all brochures, publications, periodicals, websites and any other type of marketing materials produced by Marsden or partner agencies for external audiences.
Why are these Brand Guidelines important?IMPORTANCE
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The purpose of the Brand Guidelines is to provide rules for coherent communication of the Marsden brand. This document outlines an identity standards and applications system in three parts. The first part contains a group of identity elements specifically designed to identify the Marsden brand. The second part contains regulations and examples specifying acceptable employment of the graphical elements. The third part defines the look and feel of the brand and presents sample applications for use in brand communications.
The coordination of the Marsden brand to consumers plays a significant role in their impression of the brand. Consistency is paramount to the success of the identity system. Consistent use of the mark and supporting elements will build brand equity and resonance. The end result will be an increased understanding of the Marsden brand by the public.
Use only original vector artwork for reproduction of these marks. Elements and marks may not be altered electronically or manually, nor can they be stretched, outlined, given drop-shadows or enclosed in shapes that appear to be an organic part of the element.
Purpose of the Brand Guidelines.PURPOSE
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It is preferred you read this document in full, if you just need a quick recap please see the three key design assets below:
3 key assets.IN BRIEF
TYPOGRAPHY LOGO COLOURS
Proxima LIGHT
Proxima LIGHT ITALIC
Proxima REGULAR
Proxima REGULAR ITALIC
Proxima BLACK
Proxima BLACK ITALIC
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LOGOS“IT’S ONLY A LOGO ON A T-SHIRT, IT DOESN’T REALLY MATTER.”
(HAS ANYONE AT NIKE EVER SAID THESE WORDS?)
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GENERAL APPLICATION QUALITY
COLOUR
SIZE PLEASE NOTE
PLACEMENT
To maintain a high level of quality and consistency in a variety of applications, the following guidelines must be followed when applying the Marsden logos:
The logo should be reproduced from an original vector-based electronic file. To order, please contact Marsden.
Printed applications should use the CMYK colour space version of the marks, while web or screen-based applications (video, presentations, mobile, etc.) should use the RGB colour space with hexadecimal values.
To maintain readability, the logo should not be reproduced any smaller than 1 1/16 inches (10 picas) in length.
No version of the mark may be used to replace the words Marsden in a sentence or headline. They may only be used as stand-alone design elements.
LOGOS
An official logo should be used on all Marsden marketing communications, including: Printed pieces, visual presentations, advertising and any other materials that represent the company with external audiences. It should appear on the front or back cover of all printed communications unless an exception has been granted bya Marsden directorin writing.
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GENERAL APPLICATION MASTER LOGO (LONG)
MASTER LOGO (STACKED)
LOGOS
Either of the ‘long’ or ‘stacked’ version of the master logo maybe used, there is no preference let the design dictate.
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LOGOSCOLOUR BACKGROUND VARIATIONS
The Marsden logo is always presented as a gradient, different background colours will dictate which variant to use.
Marsden Master Gradient Logo.eps
Marsden Stacked MW Logo.eps
Marsden Stacked MW Logo.eps
Marsden Stacked MW Logo.eps
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LOGOSCLEAR SPACE
You should always observe the clear space around the logo to maximise visual effectiveness. Nothing should intrude into this specified clear space.
The radius of the Clear Zone for the Primary Logo must equal the size of the ‘N’. This is then used to measure the space surrounding the mark above, below and to the side of two parallel lines.
In print, the logo should never appear smallerthan (45mm) in width.
On-screen it must appear at least125 pixels wide.
MINIMUM SIZE
45mm or 125px
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1
4
7
10
2
5
8
11
1
6
9
12
LOGOSUNACCEPTABLE USAGE
The success of the Marsden brand identity relies on the clarity and consistency with which it is implemented. Distorting or changing it reduces its legal protection and diminishes its impact.
The following examples visualise some potential mistakes that must be avoided: Reproducing the logo on a textured or patterned background that reduces clarity, replacing any letter in the logo with a symbol or other graphic element, and adding graphic devices such as rules or boxes around the logo.
1. Do not alter colours2. Do not alter proportions3. Do not remove elements4. Do not rotate the logo5. Do not invade clear space6. Do not add drop shadows7. Do not skew the logo8. Do not alter fonts9. Do not alter layout10. Do not crop the logo11. Do not add elements12. Do not separate words
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COLOURS“STAND OUT FROM THE CROWD.”
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Pantone® 235CCMYK 35 / 100 / 30 / 30RGB 131 / 17 / 84WEB #831154
MG DEEP MAGENTA
BRAND APPLICATION
Colour chips are presented in Pantone®, CMYK, RGB and Hexadecimal Values (web). These are the primary colours for use with relevant Marsden applications.
COLOURMASTER BRAND COLOURS
Pantone® 191CCMYK 0 / 95 / 36 / 0RGB 238 / 45 / 107WEB #ee2d6b
Pantone® Black 6CMYK 20 / 20 / 20 / 100RGB 0 / 0 / 0WEB #000000
MG MAGENTA MG MAGENTA
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CMYK 0 / 27 / 100 / 0RGB 254 / 190 / 16WEB #febe10
CMYK 0 / 66 / 94 / 0RGB 244 / 119 / 43WEB #f4772b
CMYK 25 / 100 / 100 / 49RGB 114 / 10 / 12WEB #720a0c
CMYK 0 / 100 / 100 / 0RGB 237 / 28 / 36WEB #ed1c24
MG YELLOW
MG ORANGE MG DEEP RED
MG RED
SECONDARY APPLICATION
Colour chips are presented in CMYK, RGB and Hexadecimal Values (web). These are all the primary colours for use with relevant ColinTaylor applications.
COLOURSECONDARY COLOURS
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CMYK 70 / 0 / 18 / 0RGB 16 / 190 / 210WEB #10bed2
CMYK 100 / 38 / 49 / 32RGB 0 / 93 / 99WEB #005d63
CMYK 100 / 100 / 50 / 0RGB 52 / 52 / 101WEB #343465
CMYK 60 / 85 / 0 / 0RGB 126 / 73 / 157WEB #7e499d
MG BLUE
MG TEAL CT DEEP PURPLE
MG PURPLE
SECONDARY APPLICATION
Colour chips are presented in CMYK, RGB and Hexadecimal Values (web). These are all the primary colours for use with relevant ColinTaylor applications.
COLOURSECONDARY COLOURS CONT...
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SECONDARY APPLICATION
Colour chips are presented in CMYK, RGB and Hexadecimal Values (web). These are all the primary colours for use with relevant ColinTaylor applications.
COLOURSECONDARY COLOURS CONT...
CMYK 81 / 34 / 100 / 25RGB 50 / 108 / 53WEB #326c35
CMYK 52 / 0 / 100 / 0RGB 136 / 197 / 64WEB #88c540
MG DEEP GREEN
MG LIME
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GENERAL APPLICATION
The magenta colour way should always be used in the first instance. The secondary colour ways are supplied for presentations and additional design assets, business cards etc.
COLOURADDITIONAL COLOURS
MasterColour Way
SecondaryColour Ways
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TYPOGRAPHY“GO BIG AND BOLD.”
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PROXIMA NOVA PROXIMALIGHT,REGULAR& BLACK
Proxima is a great headline typeface due to its clean appearance, large x-height and wide open proportions.
The typeface is NOT used as the original basis of the Marsden primary mark (logo) this information should never be required!
Not every typeface within the Proxima family is available for use. Please follow the guidelines within this document.
TYPOGRAPHY
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PROXIMA NOVA PROXIMA LIGHT
PROXIMA REGULAR
PROXIMA BLACK
You should only ever need Light, Regular, Black and or the Italic variants. Exclusively used for
headlines & titles.
Exclusively used for body copy.
Used for headlines titles & body copy.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
TYPOGRAPHY
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OPEN SANS OPEN SANS LIGHT
OPEN SANS REGULAR
OPEN SANS EXTRA BOLD
IF YOU DON’T HAVE ACCESS TO PROXIMA NOVA YOU MAY USE OPEN SANS. Exclusively used for
headlines & titles.
Exclusively used for body copy.
Used for headlines titles & body copy.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@£$%^&*()
TYPOGRAPHY
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Marsden is a leading international legal recruitment firm, with offices in London, Australia, Canada and Dubai. Our London office has a high end practice dealing with leading law firms, corporations and financial institutions.
Marsden is a leading international legal recruitment firm...
SETTING TYPE OFFLINE
As a general rule type, should be set at +2 the PT size.
Example 1 is 10pt type set on 12.
Example 2 is 48pt set on 48.
When the type gets much bigger, some discretion is required. When type gets very big, this may decrease further.
TYPOGRAPHY
Always use a multiple of 12 or 6
As your baseline grid should be set to 12.
EXAMPLE 1
EXAMPLE 1
PLEASE NOTE
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ASSETS“ALWAYS ADD A LEVEL OF DEPTH.”
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OUTLINED ICON
ASSETSEXAMPLE
An outlined version of the icon is supplied to create interesting page breaks and design assets.
There is no set way to position this the main thing to consider is logo and type placement.
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MASTER TITLE PAGE V1
ASSETSSECONDARY DESIGNS V1
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MASTER TITLE PAGE V2
ASSETSSECONDARY DESIGNS V2
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APPLICATION“CONSISTENCY, CONSISTENCY, CONSISTENCY.”
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BUSINESS CARDS FRONT
APPLICATION
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www.marsdengroup.com
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
www.marsdengroup.com
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
www.marsdengroup.com
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
www.marsdengroup.com
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
www.marsdengroup.com
www.marsdengroup.com
Aaron Faith - Director
E: [email protected]: +971 (0)52 238 8887T: +971 (0)4 568 3825
A: Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park, Dubai PO Box 50221 UAE
BUSINESS CARDS BACK
APPLICATION
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LETTERHEAD
APPLICATION
SYDNEY
Level 4, 503 Kent Street,Sydney NSW 2000Australia
T: +61 (0)2 8014 9050E: [email protected]
www.marsdengroup.com
LONDON
First Floor, 68 CornhillLondon EC3V 3QXUnited Kingdom
T: +44 (0)20 3326 0840E: [email protected]
TORONTO
130 King Street West Suite 1800,Toronto Ontario M5X 1E3Canada
T: +1 416 364 6381E: [email protected]
DUBAI
Office 3, Floor 3, Block 18 Business Centre, Dubai Knowledge Park,Dubai, PO Box 50221 UAE
T: +971 (0)4 568 3824E: [email protected]
BRISBANE
Level 7, 190 Edward streetBrisbane, Qld. 4000Australia
T: +971 (0)4 568 3824E: [email protected]
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SOCIAL - ICONS
APPLICATION
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SOCIAL - LINKEDIN
APPLICATION
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SOCIAL - FACEBOOK
APPLICATION
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POWERPOINT - COVER
APPLICATION
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EMAIL FOOTERS
APPLICATION
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DOCUMENT COVER
APPLICATION
In-HouseRECRUITMENTServices/Process
10.08.2018
www.marsdengroup.com
In-HouseRECRUITMENTServices/Process
10.08.2018
www.marsdengroup.com
Our Brand A Complete Brand Guide
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JOB BOARD
APPLICATION
Our Brand A Complete Brand Guide
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CV COVERSHEET
APPLICATIONMarsden GroupLevel 4,503 Kent Street,Sydney NSW 2000Australia
T: +61 2 8014 9050E: [email protected]
www.marsdengroup.com
NAMEPRACTICE GROUP
CANDIDATE SUMMARY
• Current role / Firm.• Pqe• Jdx • Practice• Academics• Other
MARSDEN COMMENTS
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POSITION SOUGHT / LOCATION
Lorem ipsum dolor sit amet cons ectetur adipisc ing elit.London
VISA REQUIREMENTS
None
LANGUAGES
English & French
PERFORMANCE INDICATORS
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INTERVIEW ARRANGEMENTS
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The application is made with the expressconsent of the candidate.
Our Brand A Complete Brand Guide
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CANVA
APPLICATION
Our Brand A Complete Brand Guide
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MUG
APPLICATION
Our Brand A Complete Brand Guide
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PEN
APPLICATION
Our Brand A Complete Brand Guide
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PROPOSAL COVER - WORD
APPLICATION
SEARCH PROPOSAL
Minter EllisonIP Partner Sydney, IP Partner Melbourne,Reconstruction & Insolvency Partner Sydney
Ross FreemanPartner, Head of Disputes & RegulatoryLee RobinsonResourcing Manager
Prepared by:Jonathan Walmsley – Marsden23 May 2017
www.marsdengroup.com
Our Brand A Complete Brand Guide
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REFERRAL - VOUCHER
APPLICATIONTHANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU THANKYOU
THANKYOU
THANK YOUWE WANT TO SAY
For referring a friendthat we placed into a permanent role!
*$100 will be issued as a gift voucherfor Myer or David Jones
www.marsdengroup.com
Our Brand A Complete Brand Guide
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WEB - BANNERS
APPLICATION
Our Brand A Complete Brand Guide
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WEB - BANNERS
APPLICATION
Our Brand A Complete Brand Guide
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