WEBPAGE DESIGN + USABILITYIt’s not an eff ’n brochure.

WHY HAVE A WEBSITE ?

• To make sales online (e-commerce site)

• It’s a digital sales person

• To get the phone to ring

• It’s a lead generation tool

1 PAGE = 1 PURPOSE

• Every individual page of your website should have 1 purpose

• A confused person doesn’t take action

• Options = Confusion

1 PAGE = 1 KEYWORD

• Each page should ‘target’ one specific keyword

• Helps the rankings

• Helps the conversions

HELP THEM PICK UP THE PHONE...

• Have a call to action on EVERY page

!

• Make your phone number FINDABLE.

IT’S ABOUT THEM NOT YOU

• Talk about the results, services+ benefits:

• No one really cares about your history and bio

HOT SEATSYour Sites OR Competitors.

WHY SPLIT TEST ?

Red button increased conversion by 21.4 %http://www.abtests.com

WHY SPLIT TEST ?

Slight changes resulted in a 6.1% conversion increasehttp://www.abtests.com

WHY SPLIT TEST ?

65% Better Bounce With Prominent Holiday Messagehttp://www.abtests.com

HOW TO SPLIT TEST

• Google Analytics

• Google Website Optimiser

GOOGLE ANALYTICSLet’s Play