Transcript
Page 1: Unifying Game Day: Transmedia Storytelling in Sports

Unifying Game DayTRANSMEDIA STORYTELLING IN SPORTS

Tunisha J. Singleton, PhD

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Transmedia Storytelling

Disbursement of story across multiple media channels to create a unified entertainment experience

Each medium adds something unique, contributing to the overall narrative, creating synergy

Jenkins, H. (2007, March 22). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia_storytelling_101.html

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One Source of Media is

Not Enough

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Gain stake in the experience by establishing a shared collective

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Sports as a Transmedia Property

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Head and Shoulder Programming

Game/ Live Event

Pre

hype packages, training

Post

Interviews, replays

Feature Stories

documentaries, specials

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  ANCHOR

MEDIUM: LIVE SPORTING

EVENT

  Online

WEBSITES (LEAGUE AND TEAM)

DOCUMENTARIES/SHOULDER PROGRAMMING)

BRANDED ENTERTAINMENT (NIKE, GATORADE, UNDER

ARMOUR, ETC.)

VERIFIED SOCIAL MEDIA

SPECIALIZED NETWORKS (ESPN, FOX, NBC, ETC.)

PODCASTS/RADIO/ APPS

VIDEO GAMES

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  ANCHOR

MEDIUM: LIVE SPORTING

EVENT

  Offline

GROUP VIEWINGAT HOME VIEWING

LIVE ATTENDANCE

SOCIAL COMMUNITIES

MERCHANDISE TRADING CARDS

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  ANCHOR

MEDIUM: LIVE SPORTING

EVENT

  Consumer Created

SELFIES

FAN FORUMS

FANTASY LEAGUES

LIVE TWEETING

CULTRAL EXPERIENCE

MEMES, GIFS, VIDEOS

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Video Views 15.1 Billion

Social Media

Engagements

1.1 Billion

14 Million Subscriber

s

36 Million Likes

11.6 Million Followers

8.7 Million Followers

WWE Instagram page has followers than NFL, MLB, ESPN, UFC, Taco Bell, Gatorade, HBO or the NHL.

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Professional leagues embracing social media as a game extension and opportunity to unify the sport experience

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“  “Transmedia storytelling weaves together individual strands of a story into a larger and richer interactive fabric and offers the audience multiple ways to participate, through content production, collaboration, and interaction.

(RUTLEDGE, P. (2011, JANUARY 7). TRANSMEDIA STORYTELLING: THE REEMERGENCE OF FUNDAMENTALS. RETRIEVED FROM HTTP://WWW.PSYCHOLOGYTODAY.COM/BLOG/POSITIVELY-MEDIA/201101/TRANSMEDIA-STORYTELLING-THE-REEMERGENCE-FUNDAMENTALS

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A Drive to be More than Consumers

Convergence Culture Passive Consumer Smart Fan

No more simple spectatorship Apply energy and creativity to

the game

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Smart Fans Adopting Transmedia

Emotion Engagement ExperienceEmpowered consumers who take media into their own hands and create content.

Participating and highly connected users who seek to satisfy their social identity.

Contemporary consumer looking to quantify, track, and share their experiences using social and digital media technologies.

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Drive Fan Engagement through Multiple Touchpoints

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Technology Building Fandom Networks

Sense of community

Validation and encouragement Increase human

communication, connections

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Tunisha J. Singleton, PhD is a leading sports media psychologist who works to build synergy between branding and technology to create optimal fan experiences. She is also Director of Consulting Partnerships at Reality Science, LLC., the world’s first consulting collective of PhDs exceptionally devoted to the research needs of clients in emergent media and advanced technology sectors. For more information, visit http://reality.science or http://www.tunishajsingleton.com


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