Download - Unit 3 Objective of MICE
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Com onents
ofMICE
Pa nW tc aya aw n
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Sunday,November25,2012 2
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Theec ves
MovementofMICEindustry
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MICEwasesta is e a out30yearsago
MICEbringmanyQUALITYTOURISTS rave erspay g er o o e sure
MICEaffectsto countrys economygrowthHumanisSocialAnimal
MICEinEU&US
FutureMICE
in
general
FutureMICEinThailand
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RevenuefromMICEishighrevenuefrom
servicesindustr
RevenuefromMICEaffectstobalancesheetMany
countries
use
MICE
business
as
strategiceconomy
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.Tomakerevenuefromforei ncurrenc
Indirectrevenueformanycareers
To
ushthe
revenue
from
tourism
in
whole
ear
Tostimulateservicestandardadjustment
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Tomotivatebusinesstouristsforreturnin
Tobringnewknowledge&technointocountry
Totrend
on
ood
environmental
reservin
TodevelopThailandascenterofinvestmentinre ion&international
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**BaseonWorkingProcess
MICEBosiness:MICEMICEcustomer/buyer:MICE
MICESupplier:RelatedOrganization:. TICA.....
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us nessComponent
Sponsor/ Customer/Supplier
Relatedos ness uyer
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**BaseonRelatedBusiness
Organizer
Contractor
Accommodation&FoodBusiness
Tour&
Entertainment
Trans ortBusiness
TradingBusiness
OtherRelated
Business
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4
ProfessionalConventionOrganizerPCO/EventManagement
ro ess ona
x ons
rgan zer
DestinationManagementCompany DMC
Venue-
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MICE
Accommo at onFood&Bevera e
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MICE
PassengerTransportat on
Frei htTrans ortation
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SouvenirBusinessDutyFreeBusiness
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MICEBusiness
OrganizerAccommodation&FoodBusiness Contractor Tour&Entertainment
Transportation OtherRelated Tradingus ness
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,
ObjectivesofMICE:9items?
ComponentofMICE:baseonrelatedorganization?
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ThankYou
for
your
attention!