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University of Edinburgh:Fairtrade Engagement Strategy 2011
Fairtrade Engagement Strategy 2011
![Page 2: University of Edinburgh · Students-Sports Union 13 General Student Body 14 Students and Societies 16 EUSA: Edinburgh University Students Union 17 Faculty 18 Procurement and Accommodation](https://reader033.vdocument.in/reader033/viewer/2022052013/6029be39a7efe411866df15c/html5/thumbnails/2.jpg)
Table of Contents
Executive Summary 1
Introduction 3
Attitudes & Engagement 4
Current Levels of Engagement 5
Faitrade Engagement Map 6
Know your audience and group’s potential for engagement 7
Stakeholder Groups and Interviews 11
Choosing Strategic Engagement Strategies 12
Students-Sports Union 13
General Student Body 14
Students and Societies 16
EUSA: Edinburgh University Students Union 17
Faculty 18
Procurement and Accommodation Services 19
Visibility and Accessibility 21
Libraries 21
Cafeterias and Bars 21
University of Edinburgh
Fairtrade Engagement Strategy 2011 i
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Retail Outlets 22
Creating a Vision of Unity 23
Procurement and Purchasing Fair Trade Products 23
Representation and Politics 25
Communication 26
Accountability of aims 27
EUSA Presidency 28
Conclusion 29
Appendix 30
Engagement Suggestions from Presentation Attendees at Scottish Parliament 30
University of Edinburgh
Fairtrade Engagement Strategy 2011 ii
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Executive Summary
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University of Edinburgh
Fairtrade Engagement Strategy 2011 1
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University of Edinburgh
Fairtrade Engagement Strategy 2011 2
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Introduction
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University of Edinburgh
Fairtrade Engagement Strategy 2011 3
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Attitudes & Engagement
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University of Edinburgh
Fairtrade Engagement Strategy 2011 4
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Current Levels of Engagement
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University of Edinburgh
Fairtrade Engagement Strategy 2011 5
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Faitrade Engagement Map
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Know your audience and group’s potential for engagement
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Stakeholder Groups and Interviews
University of Edinburgh
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Choosing Strategic Engagement Strategies
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Students-Sports Union
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Students and Societies
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EUSA: Edinburgh University Students Union
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Faculty
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University of Edinburgh
Fairtrade Engagement Strategy 2011 18
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Procurement and Accommodation Services
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Visibi l ity and Accessibil ity
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Retail Outlets
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Creating a Vision of Unity
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Procurement and Purchasing Fair Trade Products
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University of Edinburgh
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Representation and Politics
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University of Edinburgh
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*%&"&*(*%-'=$-4' 2-1)*%-2' $2' %*+*22"03' .*+"12*' $-' $2' $(<,0-"%-' :,0' <*,<@*' -,'1%)*02-"%)'=4"-'
b/"$0-0")*'9%$#*02$-3B'(*"%2>
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• ?4$2' $%-*0%B2')1-$*2'=,1@)'+,%2$2-',:'("%"&$%&'+,((1%$+"-$,%2'.*-=**%')$N*0*%-'.,)$*2'
=$-4$%'-4*'1%$#*02$-3'"2'=*@@'"2'*%210$%&'-4"-'/"$0-0")*' -*"' "%)'+,N**'$2'12*)' $%'"2'("%3'
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• ?4*' $%-*0%' +,1@)' "@2,' "+-' -,' <0,(,-*' )$2+122$,%' .*-=**%' )$N*0*%-' ,0&"%$2"-$,%2' =$-4$%'
-4*' 1%$#*02$-3' .3' $%+0*"2$%&'A,+$*-$*2B' G%,=@*)&*' ,:' /"$0-0")*' <0,)1+-2>'?4$2' +,1@)' -"G*'
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University of Edinburgh
Fairtrade Engagement Strategy 2011 26
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• g0&"%$2$%&'"' 21(("03'<"+G*-',:' $%:,0("-$,%' ".,1-'/"$0-0")*' :,0' *"+4'%*='2-1)*%-'-4"-'
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0*"+4$%&'$-2',.E*+-$#*2'$%'-4*'2-0"-*&3>'M2'"' s/"$0-0")*'1%$#*02$-38s',%*',:'-4*'("$%' ,.E*+-$#*2' $2' -,'
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+,N**'=4$+4' $2' .0,1&4-' $%-,',X+*2' .3'2-"N>'],"@2'(12-'.*'(*"210".@*' "%)'=$-4,1-'"'(*"%2' ,:'
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.*-=**%'/"$0-0")*'<,@$+3'"%)'.13$%&'.*4"#$,10'$%';9AM8'-4*'A<,0-2'9%$,%'"%)'-4*'9%$#*02$-3>''M2'
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-,'*%210*'-4"-'/"$0-0")*'<,@$+3'$2'+,%2$2-*%-'"+0,22'-4*'1%$#*02$-3>'
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o ;"+4',X+*' $2' -,'.*'*%+,10"&*)' -,' +*%-0"@@3' .13' -*"'"%)'+,N**' :,0' "@@' 2-"N'$%' *"+4' ,X+*>'?4*'
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o M' 210#*3' -,'.*' +,%)1+-*)' =$-4' 2<*+$"@' "--*%-$,%' -,' ,X+*' .13$%&'.*4"#$,10' =$-4' -4*' "$(' ,:'
)*-*0($%$%&'-4*'"++*<-".$@$-3',:'-4*'".,#*'0*+,((*%)"-$,%>''?4*'C%)$%&2':0,('-4$2'210#*3'
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*%210*'+,%2$2-*%+3>
University of Edinburgh
Fairtrade Engagement Strategy 2011 27
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EUSA Presidency
'M'+@*"0'@"+G',:'+,%2$2-*%+3'*U$2-2'=$-4'-4*'@"+G',:'+,#*0"&*',:'-4*'/"$0-0")*'+"(<"$&%'3*"0',%'3*"0'
)1*'-,' -4*' :"+-'-4"-'2,(*' ;9AM'<0*2$)*%-2'"0*' $%#,@#*)'"%)',-4*02'("3'4"#*')$N*0*%-'<0$,0$-$*2'
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24**-'=,1@)'"+-'-,'.0$)&*'-4*'G%,=@*)&*'&"<'.*-=**%' +100*%-'"%)'%*=';9AM'<0*2$)*%-2>'
?4*' 4"%),#*0' 24**-'=,1@)' $%+@1)*' -4*' 0,@*' ,:' -4*' <0*2$)*%-' $%' -4*' /"$0-0")*' +"(<"$&%8'
+100*%-',.E*+-$#*28'<0,&0*22'"%)':1-10*'0*+,((*%)"-$,%2
University of Edinburgh
Fairtrade Engagement Strategy 2011 28
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Conclusion
?4$2'0*<,0-'4"2'$)*%-$C*)')$N*0*%-'2-"G*4,@)*0'&0,1<2'$%'/"$0-0")*'"-'-4*'9%$#*02$-3',:';)$%.10&4'
"%)' (")*' 0*+,((*%)"-$,%2' :,0' -"0&*-*)' *%&"&*(*%-' 2-0"-*&$*2>' ' ?4*0*' "0*' )$X+1@-' ."00$*02'
@$($-$%&'-4*'21++*22',:'/"$0-0")*'"-'-4*'1%$#*02$-38'.1-'-4*2*'+4"@@*%&*2'"@2,'<0*2*%-',<<,0-1%$-$*2>''
?4*' +,(($-(*%-'-4*'9%$#*02$-3'4"2' (")*'-,'/"$0-0")*'<0,#$)*2' -4*'+4"%+*' -,' $(<0,#*' .,-4' $-2'
:1%+-$,%' "%)' $-2' 0*<1-"-$,%>' ?4*' 9%$#*02$-3B2' +,(($-(*%-' -,' /"$0-0")*' .*%*C-2' <*,<@*' "%)'
+,((1%$-$*2' $%' :"0',N'<@"+*2^'2$($@"0@38' $-'"@2,'4"2'(*"%$%&'"%)'.*%*C-2' :,0'-4*'9%$#*02$-3'4*0*'
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D*' 2$%+*0*@3' -4"%G' *#*03,%*' =4,' +,%-0$.1-*)' -,' -4$2' 0*<,0-' .3' "@@,=$%&' -4*(2*@#*2' -,' .*'
$%-*0#$*=*)>' '?4*'$%2$&4-2'<0,#$)*)'=*0*' #*03'$%-*0*2-$%&'"%)' $%:,0("-$#*8'"%)' -4$2' 0*<,0-'=,1@)'
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University of Edinburgh
Fairtrade Engagement Strategy 2011 29
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Appendix
Engagement Suggestions from Presentation Attendees at Scottish
Parliament
<EC3HIJ• ?*"+4'".,1-'/"$0-0")*'$%'0*@*#"%-'+,102*2'*>&>'\12$%*228';+,%,($+2>• I0,#$)*'sA**)'K,0%s':1%)2':,0'0*2*"0+4'$%'-4$2'"0*">• A+4,,@dZ*<"0-(*%-'@*#*@'h'"'+*%-0"@'2-,+G',:'E"02',:'/"$0-0")*'+,N**d-*"':,0'2-"N'-,'.13'
:0,(>• r*-=,0G'-,'24"0*'0*@"-*)'0*2*"0+4'"%)'-*"+4$%&'-4*(*2>• /"$0-0")*'"+")*($+'%*-=,0G'=$-4$%'KAP'%*-=,0G>• ;(<@,3'<"0-O-$(*'s/"$0-0")*'"(."22"),02s':,0'"@@'+,@@*&*2d)*<"0-(*%-2>• ;%210*'_.1-'4,=Ta'-4"-'/"$0-0")*'+,N**'$2'12*)'$%'#"0$,12's:"+1@-3d2-1)*%-s'+,N**'2<,-2'h'
K0*='\1$@)$%&8'Z01((,%)'A-0**-'*-+>• ;(.*)'/"$0-0")*'=$-4$%'2-"N'2-01+-10*2'"%)'@,%&O-*0('<@"%%$%&>• !,@)'/"$0-0")*'*#*%-2':,0'2-"N'-,'$%:,0('-4*(',:'9%$#*02$-3'<,@$+3'"%)'4,='-4*3'+"%'.*'
$%#,@#*)>
K,L,MEH!NI3O,LI!PQOJ• ]*-'-4*('$%#,@#*)'$%';9AMt• K0*"-*'"'/"$0-0")*'s@,3"@-3'+"0)s'-,'*%+,10"&*'-4*'/"$0-0")*'4".$->• A-"0-'/0*24*02s'D**G'-,'$%-0,)1+*'-4*'$)*"',:'/"$0-0")*>• I1.@$24'<,@$+3',%'/0*24*02s'D**G'"%)'=*.2$-*>
,3NE• ?10%'<,@$+3'$%-,'"+-$,%>• J$--@*'2-,0$*2'$@@12-0"-$%&'E12-'4,='(1+4')$N*0*%+*'/"$0-0")*'("G*2'-,'<0,)1+*02>• ;"+4'2,+$*-3'24,1@)'.*'0*F1$0*)'-,'/"$0-0")*'-4*$0'2,+$*-3'4,=*#*0d=4*0*#*0'<,22$.@*>
RMQC3M,S,LI• ?,'&*-'0,1%)'s=4,@*2"@*'/"$0-0")*'."%"%"'<0,.@*(s':,0('"%'"@@$"%+*'=$-4'"%';)$%.10&4'
0*-"$@*0'_*>&>'P*"@'/,,)2a'h'12*'-4*$0'4$&4*0'#,@1(*'"%)'2-,0"&*>• A-,0$%&',:'."%"%"2'+,1@)'%,-'.*'-,,'4"0)>'_M2G'21<*0("0G*-2ta• m*03'&,,)'$)*"'-,'<124'/"$0-0")*'"-'=4,@*2"@*'@*#*@8'$%-*0*2-$%&8'.1-'4,=T'\*3,%)'21.2$)3'
h'2,(*',-4*0'$%+*%-$#*':,0';)$%.10&4'/$02-'h'&0**%'("0G*-$%&':,0'-4*('"%)'2+4,@"024$<':,0'2-1)*%-2>
• 9%$#*02$-3'2+4,@"024$<':,0'"'/"$0-0")*'<0,)1+*0'+,((1%$-3>• Y,0*'2$&%2'"-'+"-*0$%&',1-@*-2>
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NRQMIN!3LFQL• K"-*0$%&')*<"0-(*%-'-,'21<<@3'/"$0-0")*':01$-d2%"+G2'"-'2<,0-$%&'*#*%-2>• D,1@)'@$G*'-,'2**'2<,0-2'[email protected]'(,#*'"="3':0,('-0")$-$,%"@'<0,)1+-2'-,="0)2'/"$0-0")*'G$-'
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University of Edinburgh
Fairtrade Engagement Strategy 2011 31