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University of Wisconsin-StoutUniversity Housing Department
By: Tom Harvey, Jen Parker & Tina Velasquez
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Outline
Program OverviewProgram HistoryMethodologyChallengesInnovation strategy
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Program Overview
Mission statement: University Housing is committed to providing affordable, clean, well-maintained, comfortable living environments and enhancing the education of students through opportunities for personal growth, social development, and diversity awareness.
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Program Overview continued:
Location: 170 Price CommonsWebsite: www.uwstout.edu/housingResidence Halls (N=20) Antrim, Froggatt, McCalmont, Curran, Kranzusch, Fleming, Hansen, Keith, Hovlid, Jeter, Tainter, Callahan, Milnes, Chinnock, North, Red Cedar, South, Tustison, Oetting and Wigen.
Houses: 3,184 students in multiple living environments
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Program History
Campus growth1960’s -1,700 students to 5,000 studentsAdapting to growth
Hall directors balance of facilities & student developmentRules and regulations
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Organizational Structure
University Housing Charthttp://www3.uwstout.edu/housing/organizational_chart.cfm
ASLS Charthttp://www.uwstout.edu/asls/orgcharts/asls.pdf
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Interviewed Scott Griesbach, Director of Stout Housing
Pre-Meeting Assessment QuestionnaireExamples of questions:
Give a brief overview of your organization (size, history, etc).Do you biggest challenges come from within your organization or outside of your organization?
The Interview
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Interview continued:
Pre-interview:Organizational Culture Assessment Instrument
Wanted to assess cultural dimensionsInterview Style
CasualSemi-structured
Discussed strengths, weaknesses and challengesThe “Master Plan”
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The Challenges
TechnologyToo much technology
5 programs this year aloneTraining needs for new techIncrease in workload
Utilizing assessment dataDissolve ineffective programsKeep effective programsIdentify areas for improvement
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Organizational Cultural Assessment Instrument
Offers insight into organizationMeasures cultural dimensionsConducted independently
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Inte
rnal
Foc
us &
Inte
grati
on
Cameron & Quinn’s Organizational Culture Assessment Instrument
Housing Director Hall DirectorNow Future
Stability & Control
10
20
30
50
10
40
20
30
40
50
Hierarchy Market
AdhocracyClan
Flexibility & Discretion
External Focus & D
ifferentiation
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Innovation: Strategic Planning
The process of:Defining strategy or “game plan”Making informed decisionsAllocating resources efficientlyFollowing a structured timeline
“If you fail to plan then you plan to fail.” – Author unknown
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Why is Strategic Planning a good fit?
Adapt Strategic Planning to Stout HousingStout Housing is ready for changePlethora of informationLack time and resources: Unable to maximize utilization of assessment dataWay of organizing the “game plan” for all members of the organization
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Strategic Planning Success
Strategic Planning met with frequent success campus-wide
Example: Malcolm Baldrige National Quality Award
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Strategic Planning & Stout HousingFocus Area 1
Challenge: Survey utilizationMust cut low priority programs
Org. has the tools Need utilization process in order to take actionEvidence based practice
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Steps in Implementation
Gather the data of the existing assessmentsAnalyze the dataLearn about the Organization: Understand the OrganizationFacilitate Strategic Planning ProcessMake recommendations based upon the strategic goals of the organization
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Focus Area 2: Interfacing with Technology
Challenge: Multiple new technology systems to be implemented immediately which is greatly increasing the workload
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Focus Area 2 : Interfacing with Technology continued
Information systems theoryHow users come to accept and use technologyMany things influence how & when technology is used
Perceived usefulness (PU)Perceived ease of use (PEOU)
TECHNOLOGY ACCEPTANCE MODEL
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Technology Acceptance Model
External Variables
Perceive Usefulness
Perceived
Ease
of Use
Attitude
Toward
Using
Behavioral Intervention Actual Use
Based on Davis et al. 1989
Technology Acceptance Model (TAM)
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Diffusion of Innovation Theory
Change is processed at different levelsTechnology used to different extentsImportant factors to consider:
Compatibility with the “game plan”Ease of useChance to “reinvent” on the technologies employed
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Diffusion of Innovations Theory
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Success with Technology Innovation
University of Wisconsin-Stout & Technology Learn at UW-Stout (D2L)
Strategic Plan to integrate technology Plan is now a realityFully functioningSuccessfulPlenty of tools and resources right at your fingertips
For all different stages of knowledge and diffusion
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Steps in Implementation
Understanding of the Technology Acceptance ModelCreate an organizational process for accepting, training, utilization and evaluation of technology use
Write manuals specific to job level or classification – Deduction= from the BIG manual to easy to read specific levelMore effective training Practice before roll-outEvaluation of technology usage after 6 monthsOpportunity to “reinvent” the technology
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Measurable Results
How will we know if we are moving in the right direction?Survey employees for job satisfaction
After a few monthsYearly
Implementation of a new technology systemEvaluate the timeObserve the difference
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Conclusion
• University housing will greatly benefit from this innovation.
• Our consulting firm is dedicated to the success of UW-Stout University Housing’s change process
• Strategic Planning: The right direction
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Resources:
Cameron, K. & Quinn, R. (1999) Diagnosing and changing organizational culture. New York : Addison-Wesley
Dillion, A. & Morris, M. (1997) The influence of users perceptions on software utilization: Application and evaluation of a theoretical model of technology acceptance. IEEE Software, vol. 14 issue 4 58-65
Evans, M. (Producer) (2009) Workshop on the strategic planning model. Available from: www.exinfm.com/workshop_files/strategic_planning_model.ppt
French, F. L. & Bell C. H. (1999). Organization development: Behavioral science interventions for organization improvement. Upper Saddle River, New Jersey: Prentice-Hall International
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Resources continued:
Griesbach, S. (Interview, November 12, 2009) Director of University Housing, University of Wisconsin-Stout..
Hopwood, S. (1999, January) Long range planning and funding for innovation. Computers in Libraries, p. 22-27
Martin, V. (2004) Improving student and organizational learning through innovative strategic planning process. Community College Journal of Research and Practice, (28) p. 78-79
Scott, J. (2008, November) Technology acceptance and erp documentation usability. Communication of the ACM, Vol. 51 no. 11
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Resources continued:Quaddus, M. & Xu, J. (2007) Exploring the factors influencing end user’s
acceptance of knowledge management systems: Development of a research model of adoption and continued use. Journal of Organizational and End User Computing, Vol. 19. issue 4
University of Wisconsin-Stout. (2009). Learn @UWStout. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/lit/lts/learn/
University of Wisconsin-Stout. (2009). University of Wisconsin-Stout Administrative and Student Life Services Organization Chart. Retrieved November 8, 2009, from website: http://www.uwstout.edu/asls/orgcharts/asls.pdf
University of Wisconsin-Stout. (2009). University of Wisconsin-Stout history. Retrieved November 8, 2009, from website: http://www.uwstout.edu/lib/arc/stouthistory/index5.html
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Resources continued:
University of Wisconsin-Stout. (2009). University of Wisconsin-Stout University Housing Organization Chart. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/housing/organizational_chart.cfm
University of Wisconsin-Stout. (2009). University of Wisconsin-Stout Mission and Strategy Plan. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/geninfo/stratplan.cfm
York University (2009) Technology acceptance model. Retrieved from: http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Technology_acceptance_model