UNLEASH THE VALUE OF YOUR CRM DATA WITH DATA ONBOARDING
Jayne Babine VP, Media & Advertising Sales Neustar Marketing Services
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DATA ONBOARDING ENABLES BETTER CROSS-CHANNEL MARKETING & MEASUREMENT
32x-107x
increase in performance for retail & entertainment
clients
Source: Neustar Media Intelligence Report Q1 2015
THE NEED FOR AN AUTHORITATIVE IDENTITY SOURCE Consumer data is
constantly changing
consumers housholds relocate annually
78% 30%
2000 2013
consumers change their phone carriers annually
75M consumers change their phone numbers annually
Publicly available information has declined
Consumer information noted on an annualized basis.
Sources: Neustar internal data U.S. Census Bureau
45M
16M people legally change their name annually
2.1M
Massive increase in quantity of data
126M
5.8
1.4M
85%
500M
Americans shop online
touchpoints per purchase
smart devices in North America
of smartphone time spent in apps
tweets per day
Sources: The Marketer’s Identity Crisis Whitepaper, 2015
ONE PERSON HAS MULTIPLE IDENTIFIERS
3.6 # of connected devices
3.5 # of shopping accounts
3.1 # of financial accounts
2.7 # of entertainment accounts
average US online accounts >23
2.8
Source: TeleSign 2015
Email addresses
NEUSTAR RESOLVES MULTIPLE IDENTIFIERS TO A CONSUMER
Partial information…
A Comprehensive Portrait of the Consumer: Cross-Channel & Cross-Device
Digital
Offline
Unknown
…turned into an identity…
Demographics
Purchase Behaviors
Consumer Attitudes
Lifestyle Patterns
Offline
Digital
… AND CONTINUES TO RESOLVES MULTIPLE CONSUMERS TO A VERIFIED HOUSEHOLD ADDRESS
Largest offline data repository in the industry
120mm+ US Household Addresses
220mm+ US Adults Names
500mm+ Email Addresses
500mm+ Phone Numbers
260mm+ Mobile Advertising IDs 225mm+ IP Addresses
2 Offline-to-Digital Data Match
Greatest possible match scale, with over 260M mobile devices
and 1.5BN cookies
3 Data Distribution with Neutrality
Always fresh and relevant data, with 5BN sync hits daily with
75+ partners across the digital ecosystem
1 Offline-to-Offline Data Match
Largest network of offline data in the industry.
120M+ US Households
220M+ US Adults
500M+ Email Addresses
500M+ Phone Numbers
90%-95% match rate
30%-55% match rate
85% match rate
AUTHORITATIVE IDENTITY PROVIDES BETTER ACCURACY
USE CASE: DATA ONBOARDING FOR WEBSITE PERSONALIZATION
College Student
Business Professional with Family
USE CASE: DATA ONBOARDING FOR MEDIA OPTIMIZATION
Global Adventurer Domestic Beach Traveler Generic Travel Ad
USE CASE: DATA ONBOARDING FOR CLOSED LOOP MEASUREMENT
Retargeted users who didn’t complete
their purchase
Measure consumer journey of exposed media and/or content tied to
offline purchase data
PANELISTS
Chris Taylor SVP Marketing 1800Flowers
Fergus Mellon Head of Strategic Initiatives & Creative Services Criteo
Carl Spaulding EVP Product & Strategy Nielsen Catalina Solutions
Jayne Babine VP, Media & Advertising Neustar