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UOL FOLHA GROUP
Largest internet & infratech group in Latin America
Newspapers Magazines and books
Printing and distribution
Internet/IT Services
FOLHA GROUP: SOLID STRUCTURE
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7 IN EVERY 10 INTERNET USERS
● The best content
● Vast product and service portfolio
● Solutions for online businesses
ACCESS UOL EVERY MONTH
FOR 17 YEARS INTERNET USERS PREFER UOL
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24 HOURS A DAY, 7 DAYS A WEEK Internet synonym In Brazil
World’s largest Portuguese content
34 channels with more than 1 million visitors per month
More than 2.5 million subscribers in different services
Diverse product portfolio
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UOL PORTAL
More than 51 million unique visitors per month
UOL HOME PAGE
More than 6.7 billion page views per month
Source: Omniture (Oct/12) 8
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71.0% 64.5%
2º
ABSOLUTE LEADERSHIP
COVERAGE (% Brazilian Internet Users)
5.0
51%
3.3
2º
6.5 p.p
PAGEVIEWS (billions)
Source: Nielsen/ Ibope NetRatings Home and Work (Oct/12)
28%
3.4 2.7
2º
TIME SPENT (billions)
10%
36.3 33.0
2º
UNIQUE VISITORS (millions)
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UOL ANYWHERE MOBILE PORTAL
MULTIPLATFORM Page Views: 226% growth*
Unique Visitors: 113% growth*
*2012/2011
11 Source PVs: Omniture. Audience through mobile devices (UOL, BOL, Folha; mobile portals+ apps + web versions accessed from mobiles / tablets). Source UVs: Omniture. Audience from UOL’s mobile portal.
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UOL MAKES YOUR LIFE EASIER APPS
Guia UOL (Entertainment Guide)
Placar UOL (Scoreboards, news)
UOL Cotações (Stocks)
UOL Fórmula 1 (F1 App)
UOL Notícias (News, Videos, etc)
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UOL Largest content and
internet services company in Brazil
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More than 102 million internet users
5th largest market for Google
Lower classes (C e D) represent 86% of the new internet users in 2010
More than 1 mobile phone per person and only 24% mobile internet penetration
BRAZIL: A CONNECTED NATION
14 Source: IDC, Accenture, Sinditelbrasil and Datafolha
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38%
73.9 79.9
86
41%
44%
Internet Users (millions)
Internet Penetration
Mobile internet market growth
3G Mobiles (millions)
Data Terminals (millions) (3G, non 3G and M2M)
2010 2011 2012
Source: IDC, Accenture, Sinditelbrasil, Teleco and Datafolha
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BRAZIL: A CONNECTED NATION
2010 2011 2012 70.2
14.7
84.9
52.6
13.5
66.1
34.8
7.8
42.7
14.6 6
20.6
2S13
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Advertising investment growth (2012 x 2011)
-14%
-3%
3%
7% 9%
13% 14% 15% 15%
Source: Inter-Meios – M&M
BRAZIL: A CONNECTED NATION
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CONTENT
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THE BEST CONTENT
● Entertainment
● Sports
● Games
● Specific Channels
● News
● Apps
● Courses
AND MUCH MORE
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STRONG PRESENCE IN USERS´ LIVES MULTIPLE SUCESSFULL SERVICES
RÁDIO UOL
The most popular online radio in Brazil, with more than 6 million unique visitors*
UOL JOGOS FORUM
The largest Brazilian online forum
UOL MAIS
Multimedia content platform generated by UOL and its users
BATE-PAPO UOL
The largest chat service in Brazil since 1997 (more than 80 thousand simultaneous Users**)
APPS
Customized content from UOL for smartphones and tablets, with more than 30 million page views*
20 Source: *Omniture, jan/13 e feb/13 / **Internal data
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PROPRIETARY CONTENT
PLATFORM
• RÁDIO UOL STUDIO
• TV UOL STUDIO
• MONKEY NEWS PROGRAM – (By José Simão)
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CONTENT More than 400 partners
Content for diverse segments
PARTNERS
Cars Teen Jobs
Sports Gastronomy TV
Humor Juvenile Feminine Technology Radio Meteorology
Education, Information and Entertainment
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BUSINESS PARTNERS
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The largest online inventory available in Latin America
• More than 77,000 clients
• The largest companies are with us
UOL ADVERTISING
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FOR YOU SOLUTIONS FOR YOUR
BUSINESS
SOLUTIONS
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FOR YOU SOLUTIONS
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Antivirus Education
MegaStore
Digital Photo Development
Access
Job Hunting
UOL Game Store Technical Assistance
Technical Support
Gigamail
Wi-fi
Backup
PRODUCTS AND SERVICES
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SECURITY
● Antivirus: Solutions to protect your computer from any internet threat, including Parental Control and Firewall
● Backup: File storage and sychronization with all UOL’s security procedures
● Wi-Fi: Wireless internet broadband access in more than 39,000 hotspots around the world
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PRODUCTS AND SERVICES
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USER ASSISTANCE
● Support and Technical Assistance: Technical issues and/or doubts related to your computer or phone solved in 15 minutes. More than 1 million received calls, with 92% of them solved in the first contact
● Gigamail: Protected e-mails with storage up to 100 GB
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PRODUCTS AND SERVICES
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PERSONAL AND PROFESSIONAL GROWTH
● UOL Education: More than 1,000 courses, including technical and language courses for all levels of knowledge
● Job Hunting: More than 250 thousand job positions in several areas and segments
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PRODUCTS AND SERVICES
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ENTERTAINMENT
● Digital Photo Development: Printing of digital pictures, albums, themed albums and much more
● MegaStore: Online store to buy, sell and download music
● GameStore: Guaranteed fun with more than 100 options of classic internet games
● Access: Unlimited access to several Brazilian and foreign newspapers, along with e-mail accounts, exclusive chat rooms and offers from Clube UOL (discounts and benefits for UOL subscribers)
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PRODUCTS AND SERVICES
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The largest online products portfolio available in Brazil
• Pioneer in developing and launching new products in the digital market
• Leadership in sales and paying customers
• More than:
26 business units launched and profitable
1,000 different items for sale
More than 2.5M paying subscribers monthly
PRODUCTS AND SERVICES
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CUSTOMER RELATION EXCELLENCE
Award – Customer relation excellence
“Consumidor Moderno” Magazine
Award – Company that most respects the customer in Brazil
“Consumidor Moderno” Magazine
Award of Quality Customer Service
Site Reclame Aqui
CALL CENTER
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● 1 million calls per month
● More than 1,200 sales agents
● 8 sale channels
● Outbound and Inbound telemarketing
PERFORMANCE
● More than 4 million sales per year
● More than12 thousand sales per day
FACILITIES CALL CENTER
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SOLUTIONS
FOR YOUR BUSINESS
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ADVERTISING
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ADVERTISING DISPLAY ADS
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Several spaces on the
website
Well-known brands
Formats l flexibilty
Exclusive e-commerce spaces
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SEVERAL ADVERTISING FORMATS
● Banners
● Click to call
● Sponsored links
● M-commerce
● Sponsored APPs
MOBILES, SMARTPHONES AND TABLETS
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E-COMMERCE
& PAYMENT SOLUTIONS
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E-COMMERCE E-COMMERCE EVOLUTION IN BRAZIL
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Revenue (R$ billions)
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15
10
5
0
20 50
30
20
10
0
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Users (millions)
2008 2009 2010 2011 2012 2013P
Shoppers (millions) Revenue (R$ billions)
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23
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8.2 10.6
14.8
18.7
22.5
28.0
Source: Ebit, mar/13
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● 50 million users projection for 2013
● R$ 22.5 billion revenue in 2012, an 11% growth compared to 2011
● The estimated growth for 2013 is of 25% when compared with 2012
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● Segmented ads by users’ profile, navigation context and geographic region
● Payment per click
● Diverse formats, including images
● More than 35 thousand advertisers
UOL Cliques
● UOL portal and more than 400 affiliates
● + 14 billion impressions per month
Advertising
SUPPORTING YOUR BUSINESS
● One of the largest price comparison websites in Brazil
● More than 2 million offers
● More than 2,500 active products categories
● Store and services evaluation available
Shopping UOL
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● Collective purchases offers aggregator with the largest audience in its segment
● More than 5,000 ads per day
● More than 6 million page views every month
Radar de Descontos
● UOL Market Place
● Free communication between its parts
● More than 30 thousand active advertisers
● More than 2 million users
TodaOferta
Source: Ibope home+ work - nov.2012
SUPPORTING YOUR BUSINESS
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● More payment options
● Up to 18 installments
● Protected information
● Verified sellers
Advantages for buyers
● Only one contract includes more than 24 payment options
● Risk analysis included
● Simple configuration
● No fixed costs
● Reliability and Security
Advantages for sellers
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CREDIT CARD READER
• Easy to use and free for buyers
• Seller pays only when the sale occurs (NO FIXED COSTS)
• Seller receives in one lump sum
• Helps sales growth by offering installments
• Security and mobility
• Simple Cash flow management
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CONSOLIDATION AND CONSTANT DEVELOPMENT
More than 25M users and 300K stores
New APIs are always in development
● Discount and collective purchases sites
● Microtransactions and virtual goods sales
● NFC transactions
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PagSeguro supports:
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● E-commerce platform leader
● One of the largest website hosting in Brazil
● More than 600,000 registered domains
● Website hosting
● Website builder
● Cloud Computing
● E-commerce platform
● Domain registration
● Professional e-mail
● Blog
● UOL Conecta
● Database
● E-mail Marketing
● Reseller hosting
● UOL Office 365
● Applications store
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...MOREOVER, WE HAVE A GREAT SALES MACHINE
CLIENTS
SALES CHANNELS SALES STRATEGY
• UOL Clients • Outbound • Single products
• BOL Clients • Inbound • Promotions
• UOL Products • Support • Bundle
• UOL Services • Partners • Buy and Win
• UOL Visitors • Affiliate • Incentive Campaign
• UOL Prospects • Resellers • Crossell
• UOL Partners • Mobile • Upsell
• Email/Chat • Trial
• SEO/SEM
• Data Base Market
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Online Sales • Millions of online sales per year
• Specialized team with more than 15 years of experience in online marketing
• Websites’ usability and its conversion rates’ performance are checked everyday
(sometimes, intraday and real time)
• More than 300 different landing pages and sales flows are online
• Development of online partnerships to increase sales
• Development of thematic and customized hot sites
Internal media at UOL • Inventory with more than 6.7 billion page views per month
• Fixed spots on UOL’s homepage, with coverage of more than 51 million unique visitors/month
• E-mail marketing for UOL, BOL, visitors, partners and advertising newsletters
• Several formats for advertising (dynamic, static, videos, etc.)
• Segmented campaigns by channel, by time and many other possibilities
EXPERTISE IN ONLINE MARKETING
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EXPERTISE IN ONLINE MARKETING
Paid Search • Experienced team, specialized in paid search campaigns; considered the best in Brazil
• Contextualized campaigns at Google, Yahoo and Bing
• Millions of active keywords, distributed in thousands of different campaigns
Search Engine Optimization: SEO
• Dedicated team, with excellent performance,
focused on results
• All UOL product websites ranked between 1st or 2nd
position in organic search
• Content 100% focused on SEO
• Link Building strategies
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External Media • Contextualized campaigns in AdSense and Ad Networks
• Social Networks: Facebook, Orkut, LinkedIn, Twitter
• Blogs and partner sites: artists, bands, broadcasting companies
E-mail Marketing
• Email segmentation
• Automatic emails dispatch
• Internal database: UOL, BOL, visitants and advertising newsletters
• External database
• Several formats and scripts for approach
EXPERTISE IN ONLINE MARKETING
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CALL CENTER
Structure • More than 800 thousand calls per month, enabling crossell and upsell campaigns
• More than 1,200 sales agents in 8 different sales channels
• Outbound and inbound telemarketing
Performance • More than 3 million sales per year
• More than 12 thousand sales each work day
• 6th consecutive award for Excellence in Customer Services – “Consumidor Moderno” Magazine
• Award : Company That Most Respects the Customer in Brazil – “Consumidor Moderno” Magazine
• Award : Customer Quality Service – ”Reclame Aqui” website
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ABOUT UOL DIVEO
The Brazilian complete IT & Telecom
outsourcing company
● One of the major players in the IT Outsourcing market in Brazil
● Proven know-how in datacenter management
● Public, Private and Hybrid cloud computing
● First in hosted servers in Brazil
● Has been a reference for the Financial Market
● It´s leader in IT Outsourcing for e-commerce in Brazil
● It stands for Quality in the Corporate Market
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ANYTHING YOUR COMPANY NEEDS IN IT SERVICES
...the largest Brazilian data service and IT infrastucture company
● Network management
● Telecommunications’ solutions
● E-mail service outsourcing
● TEFs (electronic funds transfer) centering
● Telephone costs
● Reliable internet
● Hosting
● Database
● Data storage
● Network interrelation
● Complete outsourcing
solution
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UOL DIVEO IN NUMBERS
Proven Experience
+ 3,000 clients
1,500 associates
400+ products
26,000 m2 data centers
1,800 POPs
Glete Data Center Tamboré Data Center
15 Petabytes
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SERVING CLIENTS FROM DIFFERENT AREAS AND SEGMENTS
Data Center Area (000) – March 2011
Continuous growth
26.1
8.9 7.8
18.5
9.6
4.8
9.5
6.5 6.0
3.0 5.0
2.9 4.0 1.8
3.5 1.5
Total Data Center Area (m²) Production Area (m²)
Education
Industry
Internet
Financial
Logistics and
transportation
Marketing
Services
Retail
Source: UOL e Frost&Sullivan 58
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TECHNOLOGY AND INNOVATION
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RESEARCH AND DEVELOPMENT
UOL is one of few internet and IT companies from
Brazil with huge investments in R&D
UOL AND R&D
● Highly qualified, collaborative
and motivated people
● Strong recruiting process
● Solid relationship with major Brazilian universities
● Software developed internally, extremely scalable, resistant and safe
● Focus on reusable solutions
● Usability is the key
● Well defined IT development and operational processes, yet simple and results-oriented
● Processes are important, however people and results are in first place.
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● Redundant datacenters with privileged infrastructure in internet connection
● Focus on independent solutions of suppliers
● High level of virtualization
● Cloud Computing
● Close relationship with all business units
● Structured budget management, mature, yet very agile
● Responsible financial management, which allocates R&D and IT costs on business units’ results
RESEARCH AND
DEVELOPMENT
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UOL FARIA LIMA
Largest content and internet services company in Brazil Brigadeiro Faria Lima Avenue, 1384 São Paulo – SP
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UOL PEDRA GRANDE
UOL SA Shared services office (HR, Finance and Legal) Brigadeiro Faria Lima Avenue, 1306 São Paulo – SP
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CALL CENTER
TELEPERFORMANCE
More than 1,500 representatives Angélica Avenue, 2029 São Paulo – SP
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UOL DIVEO
UOL Diveo office: Operations, Infrastructure and Engineering. Barão de Limeira Street, 425 São Paulo – SP
BARÃO DE LIMEIRA
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UOL DIVEO
UOL Diveo office : Finance, Sales, Field Service, Telecom and Marketing Tenente Negrão Street, 166 São Paulo – SP
TENENTE NEGRÃO
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REGIONAL OFFICES
Rio de Janeiro Brasília
Belo Horizonte Porto Alegre
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UOL DIVEO
DATACENTER with more than 17,000 sq meters Xingu Street, 1230 Barueri - São Paulo
TAMBORÉ
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UOL DIVEO
DATACENTER Glete was launched in March, 2010 and is able to support more than 30 thousand servers. Glete Street, 700 São Paulo - SP
GLETE
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THANK YOU