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Uponor Unipipe system –one pipe for all applications
Heiko FolgmannVice President, Sales & Marketing, Uponor Central Europe
Capital Markets DayFulda/Zella-Mehlis, 14–15 September 2005
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Contents
The UnipipeSystem
The MLCP market
The story how to sell
Unipipe
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Contents
The MLCP
market
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The MLCP market
The concept of MLCP – not a pipe but a system
• With MLCP not only a new pipe generation has emerged, but a completely new system philosophy
• Today, the customer is not just paying for two components, but the system know-how that makes these components fit together
1 + 1 > 2
• With the development of MLCP also a new fitting technology was born: the press fitting
• The press fitting has become the most preferred technology on the plumbing and heating market
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The MLCP market
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
1992 1994 1996 1998 2000 2002 2004 2006
pip
e m
ark
et in
mil
lio
n m
eter
s
0%
20%
40%
60%
80%
100%
MLC
P m
ark
et s
har
e in
%
Total pipe market MLCP market share
Development of the European market for plumbing and underfloor heating pipes and MLCP market share
Source: KWD
Forecast
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MLCP shares of total market for plumbing and underfloorheating pipes 2004 in selected countries
The MLCP market
Source: KWD
0% 10% 20% 30% 40% 50% 60% 70%
Market share in %
France
Sweden
UK
CZ
Poland
Spain
Finland
Germany
Italy
Denmark
Hungary
Austria
Benelux
Switzerland
European average
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The MLCP market
Market coverage of fitting technologies in Germany (considering all types of pipe materials)
0%
10%
20%
30%
40%
50%
60%
70%
80%
Mar
ket
co
vera
ge
of
fitt
ing
tec
hn
olo
gie
s in
%
Press Solder Weld Compression Glue Push
Source: Querschiesser
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The Unipipe history
1984 1992 20041995
Foundation of UNICOR Rahn
Plastmaschinen
Development of a manufacturing process for MLC
pipes
Market launch of the Unipipe
Systems
Strong export orientation
1999
Integration in the Uponor Group
Continuous system
development
International expansion
300m metres of pipe +
100m fittingsDevelopment
and production of fittings
History 1984 - 2004
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Conclusion
• The success of multi-layer composite pipes reminds of a similar quantum leap in the plumbing and heating history:
In the early 70s copper pipes started to replace galvanised steel pipes as the number 1 choice in plumbing and heating installations. Thread-cutting was replaced by a new fitting technology: solder fittings. Copper pipes gained significant market share, but have in the meantime hit their peak.
• Multi-layer composite pipe systems have just started their lifecycle with growth accelerating quickly.
• Within a period of about 10 years, a completely new pipe philosophy changed the entire European market.
copper
MLCP
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Contents
The Unipipe
system
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The Unipipe system
Multi-layer composite pipes Fittings
AccessoriesTools
Pre-wallinstallation
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The Unipipe system
Tap Water
Pipes, fittings and accessories from the riser to the fixture
Applications: Plumbing
Radiator Connection
Fast and safe solutions for all kinds of requirements
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The Unipipe system
Applications: Heating / Cooling
Underfloor heating
Wall heating
Thermally activated building structures
Comfort and cosiness, energy saving and protection of the environment – these are the maxims on which which our heating / cooling systems are designed.
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The Unipipe System
• One pipe for all applications
• Easy installation
• Available in 12 dimensions from 14 up to 110 mm
• Comprehensive offering
• Innovative system solutions
• Pioneer and market leader in multi-layer composite pipe systems
• Highest competence due to own production of pipe and fittings
• Professional sales organisation
• Always close to the customer
Strengths of Uponor's Unipipe
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Unipipe worldwide
References: Germany
Uptown Munich
Dom Aquarée Berlin
Bundeskanzleramt Berlin
Soccer stadium Energie Cottbus
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Unipipe worldwide
References: international
Kempinski San Lawrenz Resort & Spa, Gozo, Malta
Lot Spa Hotel in Israel at the Dead Sea
Al Kalaa hotelJeddah, Saudi-Arabia
Fachadas Life Square e Le Parc Porto Alegre, Brasil
Apartment Building in Astana, Kazakhstan
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The concept behind Unipipe
Wholesaler
End user
Installer
Planer
Distrib
utio
n / M
arket Pu
sh
Customer-targeted market approach
Market P
ull
Influ
ence
- know-how- warranty- training- complete system- partnership- availability- on-site service
- service- software- data- training- security
- delivery service - sales support- marketing
Uponor
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Contents
The story how to sell
Unipipe
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As a master craftsman, I am not only an installer but also a consultant to
my customers.
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A young couple is planning to build a home.
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Unipipe – one system for all applications
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- One multi-layer composite pipe system for all applications
- Comprehensive product program for tap water, radiator connection and underfloor heating installations
The advantages of the Unipipesystem:
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Unipipe – the multi-layer composite pipe
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polyethylene outer pipe
adhesive layer
adhesive layer
polyethylene inner pipe
overlapped welded aluminium pipe
Unipipe advantages:
- The ideal combination of all advantages of metal and plastic pipes
- 5-layer composite pipe
- inner and outer layer made of plastic
- overlapped welded aluminium pipe
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Unipipe advantages:
- no corrosion
- no incrustation due to insignificant pipe roughness
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Unipipe advantages:
- absolutely oxygen tight
- photo resistant, thus no danger of germ penetration
- insignificant heat expansion
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The fitting technology
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Unipipe advantages:
- well-fitting press, compression or screw connections
- highest user friendliness
- meets the most stringent regulations for tap water installations
- a fitting technology for all requirements in practice
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Unipipe advantages:
- highest reliability in pressure testing
- new, innovative fitting technology
- easy to install
- with optical control and pressing jaw guidance
- tin-plated surface
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Unipipe advantages:
- As soon as a fitting has not been properly pressed, water will leak during the pressure test
- Just press the fitting – the connection will be tight permanently!
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System safety
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Unipipe advantages:
- Highest quality from the market leader
- Long life-time with long-term experience
- Tested and permanently monitored, also by independent institutions
- High temperature and pressure resistance
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Unipipe advantages:
- 10-year-warranty
- Patent-protected and constantly optimised
- Meets the prevailing regulations for tap water installations (e. g. TrinkwV in Germany)
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The installation
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Cutting, ...
... bevelling, ....
... done!
... insert the fitting, ....
... pressing, ....
Advantages for the installation:
- Fast, easy and safe installation
- Adjustments of the pipe possible even after pressing
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Advantages for the installation:
- Pipe can be bent very easily
- Flexible pipes for the distribution
- Rigid pipes for the risers
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Advantages for the installation:
- With the new fitting generation, the installation is even easier
- No sawing, soldering, welding, thread-cutting or the like
- System tools for all requirement
- Manual, electrical and battery pressing tools
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Unipipe – the safe and durable installation
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Advantages for the customer:
- odourless
- tasteless
- hygienically harmless
- reliable
- durable
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Unipipe service
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Unipipe service:
- On-site service
- Planning service
- Delivery service
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With Unipipe I get everything I need to be the number 1 choice for my customers!
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