Download - US Implant Market Trends
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US Implant Market TrendsUS Implant Market Trends
Louis F. Rose, DDS, MD.Louis F. Rose, DDS, MD.
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TopicsTopics
What is a dental implant?
Present state of implant dentistry
Implant market trends
Nobel Biocare future plans
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What Is A Dental Implant?What Is A Dental Implant?
Replace multiple missing teeth
Replace an edentulous arch
Dental implants are used to:
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Revolutionary and unique, NobelActive™ Internal and External implants
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Pre Op
Post Op
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• There is a clear benefit to receiving dental implants
• Quality of life improves
• Diet and nutrition are positively impacted
• Positive impact on leisure activities
• Disadvantage of cutting down perfectly healthy teeth
G.Heydecke, J.M.Thomason, J.Lund, J. Feinc, Journal of Dentistry, 854-13/2/2005
Implant vs Conventional Bridges vs. Removable Dentures
Implant vs Conventional Bridges vs. Removable Dentures
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• The industry has seen dramatic growth over the past 5 years
• However, the number of GPs treatment planning for implants has not increased at the same rate
• The economy has had a negative impact on case acceptance of the larger cases
• Uncertainty with the future value of one’s home• Uncertainty with the economic outlook
Present State of Implant DentistryPresent State of Implant Dentistry
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• With a decline in growth, clinicians are looking for ways to maintain practice profitability
• Huge increase in the number of low cost dental implant suppliers
• The dental schools have responded by adding implant treatment to the pre-doctoral programs
• New clinical delivery models are emerging
What Is The Impact?What Is The Impact?
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• There has been a huge increase in low cost suppliers over the past couple of years
• With slowing growth of the implant market, they offer the clinician a short term practice profitability opportunity
• The question remains whether they will be able to offer the scientific data and support necessary to maintain clinician relationships
Low Cost SuppliersLow Cost Suppliers
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• Centers optimized for dental implant procedures• No other traditional or specialty dental services are provided
• Rely upon direct-to-consumer advertising to attract patients
• Tap into a market demographic not currently touched by the referral system
• 50% of their patients are reported to have not visited their dentist in the past 10 years
Dental Implant CentersDental Implant Centers
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• The consolidation of private dental practices into the large group organizations is an ongoing trend
• Driven by insurance coverage
• Dramatically increases the number of patients who will be offered implants
Large Practice GroupsLarge Practice Groups
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• By 2010 approximately 100 million Americans will be missing one or more teeth
• 36 million of them will be edentulous in one or both arches
Sources: Chester W. Douglass, DMD, PhD, et al, “The Journal of Prosthetic Dentistry,” January 2002; American Dental Association, 2006
Implant Market TrendsImplant Market Trends
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Today’s Consumers Have:
The Pace of Change In The World Is Accelerating Rapidly
The Pace of Change In The World Is Accelerating Rapidly
• Higher expectations
• More information
• More choices
•More influence on the types of products and
services provided to them
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Consider:
Impact of Change To Those Who Ignore ItImpact of Change To Those Who Ignore It
Rolling Stone Magazine, 2005; Reuters, May 2007
• Based upon a shift to online music, 48 million
fewer albums were purchased in 2005 than in
2004
• Sales declined 16% more in 2006
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• The 75% of GPs who are not treatment planning for implants will be pressured to do so
• New graduates will be treatment planning• The large GP groups will be treatment planning• Consumers will be better educated
• Value-added services will become important to support these new trends
Breaking The LogjamBreaking The Logjam
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Trends Affecting The Implant IndustryTrends Affecting The Implant Industry
Education and Research
Patient Friendly Procedures
Generational Changes
Direct to Consumer Advertising
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• Dental school graduates are increasing to over 4000 a year
• Implants are taught as the standard of care
• Over 25% of GPs now treatment plan for implants
• By 2012 this figure is expected to increase by 35%
iData Research Inc. July 2007
Education And ResearchEducation And Research
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Patients want:
Patient Friendly ProceduresPatient Friendly Procedures
Fast procedures
Minimally invasive procedures
Long lasting results
Good esthetics
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• Transition from 2-stage to 1-stage procedures
• Immediate load implants
• Less invasive dental implant therapy
• Tilted implants, guided flapless surgery
• Advances in ceramic materials create a shift from
function to esthetics
Doctor Friendly ProceduresDoctor Friendly Procedures
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• Major transition in the patient base
• 87 million baby boomers- turned 60 in 2006
• This generation is the major purchaser of elective
plastic surgery procedures and anti-aging remedies
• Baby boomers will inherit the largest inflation-
adjusted transfer of wealth in the history of man ($10
trillion)
Generational TrendsGenerational Trends
Business Week, Oct. 24, 2005;American Society of Plastic Surgeons, Business Week, March 18, 2005; www.genpolicy.com
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• Medical, pharmaceutical and now dental advertising
is on the increase
• Consumer awareness of dental implants is increasing
• Patients seek more information regarding treatment
Direct To Consumer AdvertisingDirect To Consumer Advertising
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• New CEO, Domenico Scala
• Straight shooter
• Transparent to the investment community
• His philosophy is to provide information, so people
understand what Nobel Biocare is doing and thus can
make good investment decisions
Nobel BiocareNobel Biocare
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• Nobel Biocare will seek growth in the future by
driving the fundamentals upon which the company
was established
• Their products are based on solid scientific data
Nobel BiocareNobel Biocare
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Educating general dentists to treatment
plan for implants, rather than surgically
placing implants
Growth Will Come FromGrowth Will Come From
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• To develop relationships with general dentists
through the Procera restorative products on natural
teeth, e.g. porcelain
• Once the relationships are developed, the objective
will be to educate, train and move the general
dentists toward restorative implant dentistry
Nobel Biocare’s Focus Will BeNobel Biocare’s Focus Will Be
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• Trends have emerged, which will accelerate the rate at which GPs get involved with treatment planning for implants
• Although the temporary slow down in growth has enabled the low cost suppliers to emerge, these trends will favor the value-added dental implant suppliers going forward
• Growth will be further fueled by an increase in consumer awareness
• With the supply side (clinical delivery) opening up, the strong growth seen in recent years should return…even making a weaker economy irrelevant
ConclusionsConclusions
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Thank You!Thank You!